You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
SOLAREX<br />
İstanbul<br />
Esis, yerli üretim ile “hayata enerji katıyor”<br />
Esis, “adds energy to life” with local production<br />
Esis will be exhibiting its cutting-edge<br />
technology invertors with up to 80% local<br />
material rate in <strong>Solarex</strong> Istanbul. We have<br />
realized on exclusive interview with Esis<br />
General Manager Uğur Börekçi regarding<br />
their fair preparation and 2016 evaluation.<br />
<strong>Mart</strong> - <strong>Nisan</strong> <strong>2017</strong><br />
Esis Genel Müdürü Uğur Börekçi<br />
Esis, <strong>Solarex</strong> İstanbul’da yerli malzeme<br />
oranı %80’e varan son teknoloji<br />
invertörlerini sergileyecek. Fuar<br />
hazırlıklarını dinlemek ve 2016 yılı<br />
değerlendirmesi yapmak üzere Esis Genel<br />
Müdürü Uğur Börekçi ile bir araya geldik.<br />
Firmanın mottosu ve marka olarak edindiği ilke<br />
nedir? Bünyenizdeki markalara veya iş ortaklarınıza<br />
sunduğunuz avantajlar nelerdir?<br />
Esis Enerji A.Ş., 2000 yılında ülkemizin elektrik enerjisi sektöründe<br />
ihtiyaç duyulan UPS, invertör, redresör ve frekans<br />
konvertörü gibi ürünleri tasarlayarak ve üreterek, bu yolla<br />
ülkemize yüksek katma değer getiren ürünleri sağlamak<br />
amacıyla kuruldu. 17 yıldan bu yana sloganımız olan “Hayatınıza<br />
Enerji Katıyoruz” ifadesinde yer aldığı gibi elektrik<br />
enerjisinin gerekli olduğu her yerde müşterilerimizin ihtiyaçlarına<br />
cevap veriyoruz. Sahip olduğumuz geniş ürün yelpazemiz<br />
ve tasarım gücümüz sayesinde her türlü güç kaynağı<br />
taleplerinde çözüm üretebilme kapasitesine sahibiz. İhtiyaç<br />
sahibi kişilerin veya firmaların ne istediklerini iyi anlayabilmek<br />
için yerinde güç tespiti yapıyor ve danışmanlık hizmeti ve-<br />
What is the motto of the firm and the principle adopted<br />
as a brand? What are the advantages that you present to<br />
the incorporated brands or your business partners?<br />
Esis Enerji A.Ş. has been founded in the year of 2000 for designing<br />
and producing products such as UPS, invertor, rectifier<br />
and frequency converter needed in the electric energy sector<br />
of our country, thus providing products that brings high<br />
added value to our country. As we have stated in our slogan<br />
of “We are Adding Energy to Your Life”, we are answering the<br />
needs of our customers in every field that needs electric energy.<br />
Thanks to our wide product range and design power, we<br />
have the capacity of producing solutions to all kinds of power<br />
source requests. We are carrying out power detection on site<br />
and we provide consultancy service for understanding the<br />
requirements of the persons and companies with necessity.<br />
We are specialized in production of electronic power systems<br />
because we only operate in this field. We are advancing in<br />
the way of being a trustworthy invertor supplier for EPC companies<br />
by not carrying out turnkey projects. Our customers<br />
count our company as their own production facilities, thus<br />
they can provide our products to their customers with a much<br />
more great confidence. We can design special products on<br />
nonstandard product requests unique to the projects and we<br />
are carrying out installation on site. In other words, we are<br />
supplying products to project companies and professional<br />
users from beginning to end in all kinds of invertor, UPS and<br />
battery charge rectifier necessities.<br />
How did the economic and political problems (like<br />
dollar’s increase in value, other currencies losing value,<br />
incapacity of exchange rates) have affected you and<br />
the sector? Were you able to accomplish your objectives<br />
for 2016? In what direction your aims for <strong>2017</strong> are taking<br />
shape?<br />
Foreign currency being very fluctuant and getting excessively<br />
increased has become an obstacle for planned implementations<br />
on local market. Investor that reserves its resource as<br />
TL delays purchases because it tries to find the appropriate<br />
rate in purchases and this decreases the sales in our market.<br />
However in our sales abroad, political turmoil and constrictions<br />
in target market negatively affects our business apart from<br />
the effect of rate. Our market prices and sales are indexed<br />
to USD rates because an important part of expenses for our<br />
122
Change language