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72<br />
ENGLISH<br />
KONFEKSİYON TEKNİK | MART | MARCH | 2017<br />
SIP-Italy the merging<br />
of Italian engineering is now<br />
in Turkey with Tetaş<br />
SIP-Italy Manager<br />
of Sales and Marketing<br />
Mr. Giorgio Morandin,<br />
Vice General Manager<br />
of Tetaş Murat Eren<br />
SIP-Italy is a world expert in automation and denim<br />
with a background of 25 years.<br />
The company is working with over 20 countries and its solution partner is Tetaş.<br />
SIP-Italy is a quarter century brand in terms of denim<br />
manufacturing and automation. SIP-Italy showcases<br />
the technology of the World brand Brother in<br />
its products, it creates awareness in terms of technical<br />
machine features and production engineering.<br />
The owner of SIP-Italy company’s owner and at the<br />
same the Manager of Sales and Marketing Mr. Giorgio<br />
Morandin participated to the launching event<br />
of SIP-Italy held by Tetaş between the dates 13-17th<br />
December and answered our questions.<br />
Would you give information regarding the quarter<br />
century journey of SIP-Italy, its business operations<br />
methods and its partnership with Tetaş?<br />
SIP-Italy is a new brand in the Turkish market. As<br />
a matter of fact, we export our products to more<br />
than 20 countries. Turkey is one of the countries<br />
that we have penetrated. We mostly export our<br />
products to the far Eastern and Latin American<br />
countries. Our central office is located in Verona/<br />
Italy. We have a 25 year experience in the field of<br />
automation and denim trousers. We have a strong<br />
collaboration with Brother Japan company since<br />
5 years. Aside from the fact that Brother is our collaborator<br />
in terms of the development of our machines<br />
and at the same time it provides its in the<br />
field distribution, marketing of our products in Latin<br />
America, the Unites States, Europe and Africa. We<br />
also have local distributors in several countries. We<br />
have penetrated the Turkish market with Tetaş and<br />
began to work in collaboration with the said company.<br />
Our position in the market is very favorable, it<br />
is developing in terms of sales revenues and number<br />
of machines. We are developing matchless<br />
products that aids in reducing the Market Business<br />
expenditures. Several of our products have been<br />
equipped with Brother sewing heads and electronic<br />
software. This is of paramount importance
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