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Recognition <strong>Technology</strong><br />
Recognition technology is currently<br />
taking the travel industry by storm.<br />
Facial and fingerprint recognition is<br />
widely available worldwide and helps<br />
streamline passengers’ journeys and<br />
reduce unnecessary waiting times.<br />
Biometric identifiers are now also used<br />
in some hotels to allow a smoother,<br />
more personalised check-in process as<br />
well as provide access to rooms without<br />
the need for key cards by simply using<br />
fingerprints.<br />
Facial recognition can also help<br />
improve overall security protocols by<br />
identifying guests’ identity and allowing<br />
or forbidding access to certain places.<br />
But surely one of the most exciting<br />
functions of recognition technology<br />
is the ability to <strong>com</strong>plete payments<br />
without the need for cash or even credit<br />
card.<br />
Immersive Visual Experiences<br />
Virtual Reality (VR) and<br />
Augmented Reality (AR) are<br />
two trends that have exploded<br />
in the tech industry and are<br />
now also being applied in the<br />
travel sector. They are currently<br />
being used for virtual simulation<br />
of travel destinations and<br />
ac<strong>com</strong>modations- a type of<br />
very realistic ‘try before you<br />
buy’ experience. Recent studies<br />
have shown that enhancing the<br />
pre-booking experience with<br />
VR or AR has shown a 40%<br />
return on investment, making<br />
this a very promising option for<br />
the future of travel. Even more<br />
interestingly, VR can help users<br />
immerse themselves in a digital<br />
environment when, for whatever<br />
reason, they are unable or<br />
unwilling to travel.<br />
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