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United States

“The law is


SixFifty makes

it easy.”



Retail &



Legal &










8 Retail



10 Digital Stamp

Cards |

Excellence in


12 Magic Stamp

16 Legal



18 Legal and




22 SixFifty

24 n2uitive

28 How to

Choose the

Right Content


Software for you

30 The Future

of Marketing


32 ecoWeb

34 CampaignTrackly

38 The Software

Development Life


42 Maveryx

46 Medical



50 How

Blockchain is

Changing the




6 innovatechawards.com





Retail management software helps

store owners’ aggregate sales

performance, in-demand products,

and measure consumer behavior

through digital footprints. The entire

retail process, from production to

buying from wholesalers right through

to returns, can now be digitized,

away from traditional reliance on

physical management. Meaning retail

management software should really

be a non-negotiable for any modern

retail business.

What is Retail

Management Software?

Retail Management Software (RMS) refers

to any application that benefits a business

at any stage of the retail process. RMS

application assists retailers in tracking

inventories, order new stock, build sales

reports, market products, and logistics

Benefits of Retail Management Systems


RMS applications provide real-time inventory checks as they

automatically update store data to reflect sold units and product

availability. This reduces the time spent on taking physical inventory

and the probability of human error in taking stock.




The Point-of-Sale integrations on RMS allows retailers to gather

data on their best-selling products and make informed business

decisions in terms of buying and marketing



One of the major drivers of retail growth is customer satisfaction

or loyalty. Allowing your customers to browse through available

product units, specifications, and place orders online enhances

their shopping experience while building a bridge for brick-andmortar

retailers to tap into the ever-expanding world of eCommerce.

RMS also enables retailers to maintain digital records of customers and implement programs

to reward loyalty. Retail management systems fulfill the roles of an assistant seamlessly and

can ultimately help scale businesses.

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What are Digital

Stamp Cards?



Digital stamp cards are a loyalty

reward program that businesses use

to retain customers. Like traditional

stamp cards, they serve as loyalty

points issued to customers when

making purchases. This program

demonstrates customer loyalty as a

collection of digital stamps that can be

redeemed for a complimentary item or


For a long time, many types of

businesses have used physical stamp

cards as part of their loyalty reward

program. However, going digital has

proven to be more efficient, cost

effective, and insightful. All customers

need to do is download the necessary

stamp card app on their smartphone

or mobile device.


Physical stamp cards are more likely to be lost or left at

home, and reissuing stamp cards can be discouraging

as many customers are unwilling to go through the

reissuing process to rebuild loyalty points, on top

of this there is the added cost to the business. With

digital stamp cards, customers no longer have to worry

about missing out on loyalty points, all they need to do

is whip out their phones and scan QR codes at the

point of purchase.

Stamp Cards

Excellence in

Cost Effective

Printing, maintaining, and setting up a physical stamp

card program can be expensive. Digital stamp cards

are a much cheaper alternative, aside from the initial

set-up cost there isn’t much more to it.



and Marketing


By using digital stamp cards, businesses can directly

target loyal customers by offering regular discounts

and offers. This presents the opportunity to measure

and assess customer engagement meaning

businesses can adapt products and services when


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Magic Stamp

Digital Loyalty Card

United Kingdom

Loyalty Cards Made Digital

MOST OF US love popping into our favourite coffee shop or restaurant with our

stamp card in hand knowing full well in time there is a reward of a complimentary

beverage or more to be had. While this may seem like a modern invention the history

of loyalty programs actually goes back over 200 years. Innovation is imperative for

any practice to survive and for stamp cards this comes in the form of Magic Stamp.

Magic Stamp is a mobile app designed to give you access to a digital stamp card. In essence, all the benefits of a

stamp card in a handy user-friendly app without any of the drawbacks, such as risk of losing or damaging stamp

cards which means starting again or the issue of space that may arise when you have multiple cards.

The process is simple, you start by downloading the app and signing up for a stamp card for your favourite

café, shop, or business. When in store simply present the stamp card on your phone. Complete the stamp cards

to unlock rewards for your loyalty. It really is that easy! The is of course the added benefit of regular in-app

promotions and should you order online, worry not, as Magic Stamp has you covered with codes sent remotely.


For businesses, Magic Stamp offers an environmentally friendly alternative to traditional paper stamp cards.

There’s no complex tech, expensive integrations, or QR codes involved. Just a handy stamp and simple sign

up. The app also offers a unique insight into customer behaviours and allows businesses to track activity, target

promotions, and incentivise regulars even further.

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One undeniable fact about the

21st century is the prevalence of

technology intertwined in our daily

lives. Technology has infiltrated all

aspects of our lives, that’s obvious

when you think about it, however, one

area that it’s maybe less obvious is

the legal industry. Oftentimes when

we think of the legal profession it’s

lawmakers, solicitors, and courts.

But it’s so much more than that from

electronic signatures to legal analytics

and virtual law firms; Legal technology

is in fact a thriving industry.

Here is, our list noticeable trends in the legal tech space.

Electronic Filing and Serving

Several courts across the United States

and Europe now allow parties to download

forms, enter info, and submit them via an

online portal. Similarly, you can serve court

papers via email and other messaging



This is perhaps one of the biggest wins

in the legal tech space. Before now, all

parties, including witnesses and lawyers,

had to be together physically. However,

with teleconferencing applications, these

meetings are now held via a teleconference

regardless of respective geographical





Legal technology refers to computer

applications and software that simplify

access to and render legal services.

These vary from DIY apps that help

you draw up simple contracts to more

complex ones that enable electronic

filing of court papers and trial


While legal technology has been around

for a while, 2020’s covid lockdown

saw an acceleration in the adoption of

legal technology. Court hearings, legal

consultations, and client meetings

occurred online, with many law firms

realizing the importance of an online


Legal Research Tools

Many traditional ideas of law revolve

around voluminous books and documents.

This is changing as law reports, journals,

and vital documents are now online and

easily accessible. Leading to a reduction in

the time spent scouring through books or

physical journals. Lawyers can now, with a

few clicks, log onto websites to view cases,

developments, and legislations on specific

areas of law.

Outsourcing Network

A decade ago, you probably had to visit a

law office to get legal advice. Nowadays,

several online platforms allow you to get

legal advice or hire a legal practitioner to

handle your case. With the added caveat of

online reviews, you can make sure you’re

getting the right professional for your


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Legal and



Our Picks

The use of technology in law firms

and corporations has evolved

beyond mere administrative and

communicative tasks. Technology

allows these organizations to build

and render products online, keep

track of their clientele, and manage

projects seamlessly. This has improved

service rendering and enhanced the

accessibility of legal services.

Legal and corporate software

are web-based platforms that

enhance practice management

and automation of services. These

range from time tracking and billing

solutions to document automation

and transcription. Some legal and

corporate software also helps

businesses in bookkeeping and

regulatory compliance.

Why Legal Corporate Software?

The purpose of legal and corporate

software is to ease the delivery of legal

services and break the accessibility

barriers of costs and time. Lawyers,

organizations, and prospective clients

can quickly surf through several

complex issues through research,

automation, and document review


Some other benefits are -

• It reduces the possibility of data

breaches associated with third

party compliance offices

• Keys into the new norm of remote


• Saves considerable time in drawing

up and reviewing documents

• It helps organizations say bye to

huge piles of paperwork

• Increases employee productivity

In the software world, functionality reigns supreme. As the digitization gospel spreads, more

solutions are pumped into the market. This makes finding the right software solution for your

business difficult. To help we’ve scoured the market and drawn up a list of notable legal-corp



Sixfifty is a legal software that prioritizes

the accessibility and affordability of

legal services. It achieves these goals by

providing a document automation platform

that lets you customise contracts, privacy

policies, and even employee handbooks.

Sixfifty is backed by Wilson Sansoni, an

American law firm that provides research

and the necessary human input to keep

the platform’s services in tune with the

latest developments.


Luminance is a contract drafting and

document review software that allows

lawyers and businesses to go through

documents in Microsoft Word. The software

illuminates contractual segments that are

non-compliant with state laws or different

from previously agreed terms. Luminance

also helps lawyers in legal drafting by

displaying precedents for varying types of



OneTrust is a privacy and security software

that enables businesses to track how

personal data is used, stored, and shared. It

also provides templates for privacy policies

and regulatory compliance training for staff

and employees on GDPR, CCPA, and LPGD



Legal research is the bane of a lawyer’s

work, and this is what Casetext seeks

to simplify. Casetext provides an online

repository of statutes and recently decided

cases on diverse areas of law, thereby

reducing the time spent on research. It

also has an advanced search feature that

helps you discover cases with similar facts

and disputes to your current brief.

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Adobe Sign


Practical Law

n2record is a comprehensive, secure,

easy-to-use web-based solution that

streamlines and standardises the entire

claims processing workflow for recorded

statements. Using any phone, digital

recorder or, n2record mobile, the n2record

iPhone app, you can capture, store, share,

and transcribe statements from one unified


Arguably one of the most important legal

and corporate software tools, Adobe Sign

provides an electronic signing option

on documents. The esignature feature

reduces the need for hard copies and

physical mailing of documents.

Notion is a virtual workspace built to

improve collaboration and remote working.

Notion gives organizations full control over

the workspace with custom templates and

boards for tracking project status, sharing

files, onboarding, and communicating with

team members.

Practical law is an online legal research

assistant that groups resources according

to practice areas. The platform is built for

lawyers to gain access to specific questions

of law.

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Compliance Software

United States

THE LAW IS complicated. SixFifty makes it easy.

If you’ve ever had to create a compliance document or

any sort of employment legal paperwork then you know

the process can be long, complex, and expensive. There

is a lot to consider and unfortunately a “one size fits

all” model can’t be applied as every business and their

needs are different. On top of this laws and rules change

meaning flexibility and adaptability are key elements to

contemplate. All this can add up to a lot leaving only the

wealthiest businesses with access to best legal work.

This needn’t be an issue anymore however thanks to

Sixfifty and their innovative technology system that is

designed to write up advanced legal documents for a

fraction of the cost.

Headquartered in the Silicon Slopes of Utah and powered

by highly accomplished law firm Wilson Sonsini, SixFifty

is a technology company that brings the expertise of the

top legal minds to your fingertips. The ultimate mission

is to build top quality legal products that make the law

much more affordable and accessible. The technology

is programmed to take on complex legal issues by

providing customized contracts, policies, and documents

to everyday individuals and businesses. With the human

expertise behind the scenes, you can guarantee that

SixfFifty continuously and competently monitor dynamic

areas of the law to update tools and solutions in real time.

It doesn’t matter whether you’re

an established company, a local

grocery or retail store, or an

individual in need of urgent legal

assistance, Sixfifty aim to help

you create vital legal documents

without breaking the bank.

To date the technology has helped tens of

thousands of people and businesses create

top-tier contracts, policies, notices, demand

letters, responses, and more in key areas of

law such as Privacy and Security, Asylum,

Start-ups, and Employment Law.

Contact Information

7050 S Union Park Ave

Suite 400 A

Midvale, Utah

84047, United States

Tel +1 833-749-3438

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Claims Processing Software

United States

WITH A STRONG TEAM, years of experience, and a fresh innovative approach, it’s fair

to say n2uitive is set up to fully understand the day-to-day of claims professionals in

the Property & Casualty (P&C) insurance industry. Equipped with this unique insight,

n2uitive designed innovative software to improve decision support, advance best

practices, and facilitate robust collaboration across whole organisations – all in an

efficient and cost-effective manner.

The company’s flagship solution – n2record – serves the needs of many adjusters, with n2record mobile

capabilities and integrations with telephony providers and claims solutions software.

To enable adjusters to take recorded statements

from anywhere in the field, n2record’s mobile

capabilities ensures recordings taken from the

adjuster’s phone are automatically uploaded to

n2record, receipt validated, and then wiped from

the mobile device. This purpose-built mobile app

is comprehensive, user friendly, and provides the

high security & reliability

In addition to supporting mobile operations,

n2uitive has embarked on a journey to offer

industry-best integrations for solutions ranging

from single sign-on (SSO) to connectivity with

claims management solutions. n2uitive recently

released its Guidewire accelerator, which further

simplifies the claims interview and recorded

statement process with integrated, on-demand

call initiation and statement recording done

entirely within Guidewire ClaimCenter.


n2record is a comprehensive, secure, easy-to-use web-based solution that streamlines and standardises the

entire recorded statement workflow. Using any phone from anywhere, adjusters can capture, store, share, and

transcribe statements from one unified platform.

Contact Information

1818 Westlake Ave, Suite 201

Seattle, Washington 98109 USA

Tel +877 294-3846

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Content management offers a great

way of bringing your business services

closer to your target audience. The

digitization of goods and services has

made content management essential

for any business worth its salt.

Yes, Content is King – but how do

you connect your king to your target

audience without breaking the bank?

That is where content management

software (CMS) comes in. The right

content management platform should

be able to help you achieve the




You have to consider

the purchase cost of the

software and additional

costs of using features or

keeping it running.




If you have existing software that you

use in your management strategy,

it should be compatible with the

new CMS.

How to

Choose the

Right Content


Software for you

• Create an editorial calendar for a

better content schedule.

• Improve team communication and


• Content distribution across relevant


• Track leads generated.

• Obtain data from campaigns for


• Increase the efficiency of your work

There are lots of content

management software systems

available. However, choosing

the right content management

software depends on your

management goals, budget, and

ease of integrating them into your

current operations.

Generally, the following things are

worth considering when picking

the right content management





A great content management

software must provide relevant data.

It helps to see what you’re doing

right and the areas where you need

to improve.



You can get an idea of the software’s

performance by reading feedback from

clients. It’s always best to check a third

party review site for this.



There is always an adjustments period

but ultimately the software should be

easy to use for you and your team.




You need a platform that

follows the recent trends in

management. Your audience

will evolve, and you need

innovative strategies to

retain them.

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The Future

of Marketing


The Rise…

The past few years we have seen a

global shift in marketing strategies.

The importance of data, customer

engagement, and brand awareness

has never been more apparent.

Marketing campaigns have become

increasingly centered on bridging

the gap between brand values and

consumer satisfaction. It is never an

easy job crafting content for a wide

range of people. It was only a matter of

time before harmonizing the interests

and preferences of diverse customers

became a marketing problem.

Thankfully, the popularity of social

media has long presented a great

way to create brand awareness and

gauge customer interests. However,

building personalised and targeted

content goes beyond likes or retweets

and companies are now encouraged

to explore the benefits of marketing


Marketing software refers to digital

solutions that help businesses reach

and engage their target audience.

These applications enable businesses

to collect insightful data, track the

effectiveness of their marketing

strategies, and distribute content.

These include email marketing

campaigns, online surveys, social

media marketing, and analytics.

Currently, personalised emails seem

to be the strongest lead generator

for modern-day marketing. This is

because it enables businesses to

generate user-specific email content

with reference to each customer’s age,

interests, location, and even gender.

The Future…

Context determines the success or

otherwise of content marketing. The future

of marketing software rests largely on

creating accurate contextual insights for

businesses to tap into while treading the

fine lines of data privacy regulations.

We expect to see AI and machine learning

deployed towards understanding online

consumer behavior and creating data

guides for marketing teams. Increased

mobile optimisation is a no-brainer as

smartphone penetration increases rapidly.

Smartphones are now an integral part of

our lives and will continue to drive realtime

user engagement. Instant messaging

and social networks live and breathe in our

palms, making poorly optimised marketing

content a recipe for disaster.

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ecoWeb CMS from Deskspace

The micro-responsive web site builder

Site open Control Panel Editor

auto build

Control Panel


Content Management Software

United Kingdom

search site

current page- tap

or click to open

close ecoWeb

new page or para

mode selector

open tools


tools and more...

delete page

What Is It?


be a tricky exercise, even for the best of

us. Preparing text, sizing images, applying

your own unique brand can be difficult

especially if all you want is to upload quickly

and easily edit. For this there is a solution,

ecoWeb! It is one of the most efficient,

and probably the fastest, website content

management systems currently available.

This innovative software application is fully responsive,

and one that you can run locally on any modern MacOS,

Windows PC or iOS device or it can be hosted remotely

on a cloud server for distributed shared use. So you can

create and edit your site on an iPhone or an iPad.

ecoWeb was originally developed for professional use

and has now been made available for anyone who wants

to take control of their own web-site.

It will automatically take your pasted in text and convert

it into paragraphs in a simple markdown format which

you can then edit as you wish.

The system is set up to take any page content that you

have written to create a html web page (an html text

file) automatically in a few hundredths of a second,

outputting straight onto your computer or automatically

uploading to your designated web server - ready to go

live, immediately.

Because ecoWeb creates smaller faster web sites it

means your sites use less resources, e.g. less electricity

for storage, transmission and display then most other

site management systems.

How Do I Use It?


on the app, whether it is copy and

pasted or composed directly on there.

Once your content is finalised a page is

automatically created. It is then displayed

so you can review how it looks and make

any necessary amendments before it is

uploaded to your web server.

Images can seamlessly be included on the page either

in full width, in two columns or in rows of as many

images as you wish which all scale automatically to fit

your page or screen perfectly on any device’s browser.

To finish up you “mark-up” your text to instruct the App

how to handle it. ecoWeb is extremely easy to use and

fairly straight forward. You are in complete control and

are welcome to select any theme that suits you and

your brand. You can select colours, fonts, type sizes,

padding, boxes etc. Each theme is ultimately made up

of fifteen text styles each of which you can customise

to suit your own design and then apply to your content.

You instantly see the result and can then change the

style if it isn’t to your liking.

Using ecoWeb automatically creates your own unique

website on deskspacecloud and you can direct your

site pages to your own web-server, wherever that is.

It really is as simple as that!

Style tools

United Kingdom

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07973 518513

111 Cambridge Road

Great Shelford

Cambridge CB22 5JJ


Integration is another key facet

of the platform which is built to

flawlessly integrate, code-free,

with google analytics (multiple

accounts in one dashboard),

Bitly, chrome extension, Buffer,

Facebook, Linkedin, Twitter,

and so much more.

Link Building Platform


So Much More Than Your Average UTM Tagging App!

BUILT BY MARKETERS FOR MARKETERS, CampaignTrackly is quite simply the

ultimate platform for UTM link building and management. No manual work or

coding required, CampaignTrackly produces your UTM tracking links, short links, and


Automation is at the heart of the platform; users can expect over 35 automation features. The platform is cost

effective, offering an array of individual and team plans, while at the same time including fast adoption. The

centralised nature of campaign tracking means it’s easy to streamline and implement the most efficient link

building processes with reduced touch points, and minimal hassle. The consistent and accurate link tracking

paves the way for clearer insights into marketing decision making, budget spend, and ROI.

Operational Benefits include:

• Simplified Tagging with Link Grabber

• The Ability to Process Multiple Links in One Go

• Error Prevention via a Reliable Link Checker

• No More Memorising or Entering Tags

• Decreased Hopping Between Tools to Shorten Links

• Gone are the days of Juggling Files & Places to Tag Multiple Links

• Export Tag Links in a .csv File

• Stay on Top with Tagged Links Tracker

• Store and Edit Tagged Campaigns

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90 East Halsey Road Ste. 333

#218 Parsippany, New Jersey

United States, 07054


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Software products have become

a part of our everyday lives, with

some so essential it’s almost like

the developer read our minds. The

software development life cycle entails

the necessary steps to delivering a

quality software product. Each phase

is crucial to the product’s success

and may be performed by different

professionals. There are eight stages

in the software development life cycle.



The planning stage defines the terms of the

project. Planning involves identifying the goals and

objectives of the project. The product manager creates

the roadmap and onboards team members with the necessary skill

set to achieve the project’s goals. Feasibility studies regarding the

cost and timeline of the project are also carried out to ensure total


The Software


Stages in the Software

Development Life Cycle

The software development life cycle

is sequential, although you may do it

simultaneously if your team is large

enough. The lifecycle oversees a

software product from its inception to

its final delivery and use.



Gathering requirements involves getting feedback

from the intended users and stakeholders to

understand what will be built. At this stage, assigned

team members carry out user-centered research to identify the

solutions you and I need. It is necessary to provide a clear insight

into what the users consider valuable to ensure those functionalities

are incorporated into the software development. The users’ wants,

must match the purpose of the software product.

Life Cycle



Upon gathering requirements, the next phase is to

define them. The information gathered is documented

to identify essential features. Typically, the stories

compiled during the gathering requirements stage are translated

into technical terms for the team to understand. A product

requirement is created to explain what the product should do, and

the features required. Armed with this, team members can deduce

how to perform their roles.

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The design stage is important because it prescribes

how the software will function and appear. This

is where product designers come in. This team is

responsible for making the software appealing and user friendly,

usually by creating a design plan. A review of the design plan and

feedback are necessary to ensure that the plan aligns with the

project’s goal. It also determines how users are likely to interact

with the software.


Upon confirmation that the software works well, it

will be delivered to the targeted users. The product

is ready to use in this phase. However, organisations are

responsible for choosing how to deploy their software products any

marketing that may be necessary. This could be a portal to process

an action, an application available on a device, or a webpage.




Software developers are responsible for the success

of this phase. Developers are responsible for writing

codes and building the software. A major part of the

job is ensuring that they stick to the software requirements and

eliminate any errors they encounter.


This is the post-development stage where the

software has been released and is in use. Maintenance

is essential to ensure that the software remains efficient

and valuable to users. The goal of the maintenance stage is to fix

errors not detected during testing and to innovate.



The code written by the developers is tested to

ensure they correlate with the software requirements.

Testing is done to ensure that the software does what it

was intended for. Testing allows for the detection and elimination

of any bugs and/or other technical glitches

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Automation Testing Tool


Additional Services

Test it Simple!

MAVERYX IS A world leader when it comes to automation solutions. Founded and

based in Italy, Maveryx has been delivering solid, dependable testing frameworks for

almost ten years, and with continued innovations and advances, there’s no sign of

slowing down anytime soon.

Maveryx ® offers a wide array of

additional services to support

and enhance your experience.

This includes technical

support, consulting, update

assistance, regular upgrades,

and customised training.

The ultimate mission at Maveryx is to innovate test automation for everyone leading to the delivery of simple

and easy-to-use solutions that establish trustworthy relationships with customers. The aim of the game is

automation, but the focus is on people.

The Framework

The Maveryx testing automation framework provides automated testing capabilities for functional UI testing,

regression testing, codeless testing (no-code and low-code), and data-driven testing of a wide range of desktop

and Web technologies.

Customers can expect inspection and recognition at actual run time, meaning no more time wasted in recording

and maintaining actions, maps, objects, repositories, etc.

Ultimately test managers receive:

• One script to test them all: Desktop and Web

• More time to invest in quality and improve overall performances

• A Multi-Platform Maveryx tool that essentially operates as a senior human tester granted with machine


The no-code approach allows testers to write automated scripts using Excel (for example) by choosing from

200+ built-in keywords. Alternatively, users can write tests by MBlockly, a visual editor for blocks programming,

using a low-code method.


• Time – Without recording and maintaining GUI Maps or Objects Repository, testers can save a lot of time,

thus reducing the software release time.

• Quality – With a considerable amount of time saved, testers can write more tests increasing test coverage

and product quality.

• Saving money – The Maveryx system grows, as does the complexity of your software. With reduced personhours

required for testing, there is potential to cut extra costs.

Contact Information

+39 333 30 72 597

+39 351 87 85 706

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While innovation in medical technology

has always been common especially in

treatment, this hasn’t traditionally been

the case in management software.

In fact, when it comes to medical

software it’s only in recent times there

has been vast improvements.

The reason? Technology. Our

smartphones and watches are now

equipped with medical software that

tracks so much of our health such

our blood pressure, heart rate, and

blood sugar levels. While this helps

patients keep tabs on their health it’s

also massively useful for practitioners,

nurses, and emergency medical


Medical software innovation is now allowing healthcare professionals to keep records of patients’

data and make better diagnoses. Software deployment in healthcare has been shown to ensure

easier access to treatments, reduce bureaucratic delays, and ease information recovery.

Medical software is broadly divided into Electronic Health Records and Practice Management

applications. However, developers are now fusing both functions to suit the needs of caregivers

and hospitals. Some of the recent medical software innovations include:

Patient Portal: This software allows patients to access their medical records, schedule

appointments with physicians, and even make online payments. Some patient interaction

features allow for audiovisual calls and instant messaging to facilitate online consultations. This

helps to declutter practitioner schedules and allow more efficient appointments.

Kareo: Kareo is a hybrid software that allows medical practices to store patient information

online, create medical forms and billing cycles, and manage patient appointments. It also

allows physicians to exchange patient records securely, especially when referring a patient to a





Emergency Services Software: Wearable devices such as your Apple Watch use this

software to help detect an emergency and send an SOS signal. In fact, most modern

smart phones equipped with emergency SOS features.

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How Blockchain

is Changing the


Blockchain has revolutionized the way

we process information. For personal

reasons or business, information

moves between people and entities

in transactions, payments, or records.

Blockchain technology enables

the digital storage of transactional

records in groups called blocks.

When the storage capacity of a block

is exhausted, it is linked to other

information-filled blocks to make up

the blockchain system.

Blockchain allows the swift, digital

distribution of information such that it

cannot be tampered with. Compared

to the traditional database, blockchain

guarantees that data stays secured

exactly how it was created.

Because of the decentralisation

of the blockchain system, there is

transparency, and it is easy to track

transactions. Recorded information

on the blockchain is publicly

accessible to participants of the

blockchain platform. The technology

makes it almost impossible to amend

information because other nodes will

cross-reference an alteration with the

original data on its system and expose

the falsified data.

It is a no-brainer that the global

business ecosystem is adopting

blockchain technology due to the

decentralised security and accuracy

of the database.

The Use of Blockchain in Different Sectors

The popularity of blockchain technology has been explosive in recent years due to the multiple

benefits that many industries derive from incorporating it into their operations.

Usually, business transactions involve many parties, and the handling of record-keeping on

information by third-party can be costly or take time to conclude. Blockchain eliminates such

limitations and facilitates faster transactions and accurate data storage.

There are many forms that different sectors can implement blockchain technology:


In practice, the finance sector

currently benefits the most from

using blockchain. Incorporating

blockchain technology in financial

activities has proven to be very

efficient. Financial institutions

process many monetary transactions

daily, and there may be delays in

verifying some transactions, such

as a check. Integrating blockchain

in financial operations will allow

transactions to reflect faster, and all

parties can easily confirm it.


Cryptocurrencies like Bitcoin operate using blockchain technology. Unlike normal currencies,

the decentralized nature of blockchain cryptocurrency functions without subjecting it to

a central authority that dictates the terms of operation. The system creates a more stable

currency suitable for global use. Cryptocurrency also uses blockchain to record a ledger of

monetary transactions that are publicly accessible due to the transparency of the technology.

50 innovatechawards.com


Real Estate


Real estate or property records are usually

stored by custodians working in a local

government office. Property deeds have to

be recorded and entered into the database

provided by the office to the public. The

process of recording deeds or obtaining

records is usually inefficient and timeconsuming.

The office may only operate

during business hours on weekdays, limiting

the time the records are available to you.

In places without proper government

structures, proving property ownership

can be difficult if there are multiple claims.

Storing the proof of property ownership on

blockchain will eliminate any inefficiencies

of the current practice. Deeds are kept safer

and can be authenticated easily. Public

access also makes it easy for interested

persons to inspect anytime.

Blockchain can impact and change the

way we navigate marketing online. In a

blockchain-based marketing ecosystem,

there is bound to be trust and transparency

between businesses and customers. The

immutability of information passed across

by brands will promote the integrity

of businesses and allow marketing

transactions in a more secure ecosystem.

Blockchain in the marketing ecosystem

also increases the protection of

customers’ data. Nowadays, there are

many discourses about the intrusion

on privacy online, like data gathering

by website cookies. Online privacy will

be encouraged in a blockchain-based

marketing ecosystem. Clients can choose

to be anonymous while interacting with

a business but will be verified on the


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