OPLEVELSER PÅ STEDER OM NATTEN - UDVIKLING AF ...

CECILIE VAD VEJE 20050917, SPECIALE
12. ENGELSK RESUME
This dissertation is the result of a half years intensive study in Experience
Economy at Aarhus University, where I have concerned myself with the Danish
club environment, the development that the field has undergone and how this
has resulted in the big players, the nightclubs at the Danish music venues are
in crisis. In connection with that I wanted to create an intervention, which could
offer a solution to the crisis the music venues experienced, and this resulted in
a hand book which presents a strategic model that is a rescue plan of sorts for
the night clubs at the Danish music venues that is meant to make them flourish
again.
When I began my fieldwork I wanted to focus on tools such as interviews and
participant observations, which I thought would give me access to the field.
Therefore, I contacted several of the organisers and asked them if they wanted
to participate in an interview – but without result. Right there it dawned on
me that the field as I was about to enter was elitist and extremely hard to access.
Therefore, I had to reconsider my plan and chose to focus on participant
observation instead. The first three months of my fieldwork I therefore visited
a great numbers of night clubs and events every Thursday, Friday and Saturday.
It resulted in dance with guests, talks with couples in love, DJ jobs with the
organisers and flirting with the bartenders – all of these things was supposed
to create insight for me into this closed field. During the half year my field
work lasted, I have visited 89 night clubs and events in Denmark – including
Aalborg, Århus and Copenhagen, been on field trips to Amsterdam and Berlin
and spoken with a great number of people to be able to map the field and the
development it has undergone.
Through my field work I discovered a tendency that proved ground breaking for
my work: that the big night clubs at the Danish music venues have lost their
status as front figures and are in crisis, because they cannot present the same
experiences as the new grouping of strong entrants that have emerged. This
strong entrant is characterised by being part of a new ”do-it-yourself” generation,
which can be described as an ”independent entrant”. This ”independent
entrant” does not have any affiliation with organisations or venues but, in a
new way, works with the creation of parties and experiences where the venue
and its materiality and remembrance is at the centre of attention. Thus, they
choose new locations time after time for their parties and let the venue be governing
for the experience they present. The ”independent entrants” can seem
like a threat to the nightclubs at the Danish music venues but instead of focusing
on them as competitors, I have chosen to view them as inspiration and a
source of renewal for the nightclubs at the Danish
music venues.
Thus, the inspiration I have received through my
field work, my participant observations and my
interviews with the ”independent entrants” have
resulted in a new strategic model which is meant
as inspiration for the artistic managers, night club
managers, the executive producers at the Danish
music venues who are responsible for the nightly
initiatives such as night events and after parties at
concerts. In working with the model it became clear
to me that the nightclubs of the Danish music venues
neither can nor shall shirk from their location
but should instead take advantage of the unique
surroundings they have and work with the potential
that lies within. Therefore, the threefold strategic
model I have developed has its starting point in a
work with the venue and its potential.
Three sides characterize the strategic work: 1. The
potentials of the venue and the design concept.
2. Mediation strategy. 3. Territorial strategy. The
first side, the potential of the venue and design
concept, focuses on the work shop dimension grid
in which the interior designer gathers a group of
people that knows the venue, so they can discover
potentials on the basis of the different layers of the
workshop and find a concept that works with these
potentials. Second side, the mediation strategy,
works with the final design concept and is concerned
with developing mediations, which present
the concept and the venue, create a specific view
on it and make it publicly visible so that the users
seek it out. The territorial strategy, which characterises
the third side, seek to work with the territorial
location and shape it so it accommodates the design
concept, plus accommodating and challenging
the expectations that the mediations have created
about the venue. For this strategic work it goes that
despite it being threefold the three sides cannot
be separated. They function in continuation of one
another and are standing in a dynamic relationship
I am of the conviction that if the Danish music
venues incorporate my intervention in their work –
the strategic model or parts of it – they will have
a good point of departure for creating successful
night initiatives and unique experiences for their
users.
13. LITTERATURLISTE
Appadurai, A. (2005): Disjuncture and Difference in
the Global Cultural Economy, I Modernity at Large –
Cultural Dimensions of Globalization, Public worlds,
Volume 1, Univerity of Minnesota Press, Minneapolis
London
Boswijk, A., Thijssen, T. & Peelen, E. (2007): Kap
2+3 I The New Economy, A New Perspective. Amsterdam:
Pearson Practice Hall (MANGELR DER NOGET
HER)
Böhme, G. (1993): Atmosphere as the Fundamental
Concept of a New Aesthetics, Thesis Eleven (36),
Massachuserrs Institute of Technology
Crouch, D. (2000): Surrounded by place: Embodied
Encounters, Routledge London and New York
Couldry, N. (2005): On the actual street, I Crouch,
David, Jackson, Rhonda & Thompson, Felix, The
Media & Tourist Imagination, Routledge, Abingdon,
Franck, K. og Quentin, S. (2007): Loose Space,
Routledge, London, New York.
Ingold, T. (2003): Three in one: How an ecological
approach can obviate the distinctions between
body, mind and culture, I Imagining Nature – Practices
of Cosmology, Roepstorff, Andreas m.fl., Aarhus
University Press
Jannson, A. (2002): Spatial Phantasmogoria, The
Mediatization of Tourism Wxperience, i European
Journal of Communication, Vol 17 (4), London, Thousands
Oaks and New Delhi
Knudsen, B. (2009): Introduction – from representational
to perceived authenticity in Contemporary
culture and economy, i Re-investing Authenticy,
Tourism, Place and Emotions, Leeds, Leeds Metropolitan University
Knudsen, B. & Thomsen, BM. (2002): Indledning i Virkelighedshunger – nyrealisme
i visuel optik, Tiderne Skifter, København
Kristensen, J. (2009): Dimension grid workshop, Århus Universitet
Lowenthal, D. (1985): The Past is a Foreign Country, University Press, Cambridge
Massey, D. (1994): Space, Place and Gender Polity Press and Blackwell Publishers,
Oxford
Merleau-Ponty, M. (1994 [1945]): Kroppens fænomenologi, Det lille Forlag,
Frederiksberg
Otto, L. (2005): Introduktion til Forskningsfeltet, I Materialitet og dannelse – En
studiebog, Danmarks Pædagogiske Universitets Forlag, København
Otto, L. (2005): Materialitet, identitet og erindring, I Materialitet og dannelse –
En studiebog, Danmarks Pædagogiske Universitets Forlag, København
Robertson, R. (1995): Glocalization: Time – Space and homogeneity - Heterogeneity
I Mike Featherstone, Scott Lash and Roland Robertson Global Modernities,
London, Thousand Oaks & New Delhi
Rojek, C. (2000): Indexing, Dragging and the Social Construction of Tourist
Sights, I Rojek, Chris, Urry, John, Touring Cultures, Transformations of Travel and
Theory, Routledge, London og Newyork
Sandvik, K. (2009): Crime scenes as augmented reality, Models for enhancing
places emotionally by means of narratives, fictions and virtual reality, I Re- investing
Authenticity, Tourism, Place and Emotions, Leeds: Leeds Metropolitan
University
Sarasvathy, S. (2005): New Market Creation through Transformation. Journal of
Evolutionary Economics. Vol. 15, No. 5
Schjødt, J.P, (1992): Ritualstruktur og ritualklassifiktaion, I Religionsvidenskabligt
tidskrift 20
Schön, D. (1983): The reflecsive practioner, Temple
Smith
Scott, S. og Venkataraman, S (2000): The Promise
of Entrepreneurship as a Field of Research. Academy
of Management Review, Vol. 25, No. 1
Soja, E., W. (1989): Postmodern Geographies – The
Reassertion of Space in Critical Social Theory, Verso,
London New York
Thackara, J. (2005): In the Bubble- Designing in a
Complex World, The MIT Press Cambridge, Massachusetts,
London
Tomlinson, J. (1999): Globalization and Culture Polity
Press, Cambridge
Turner, V. (1977):Variations on a Theme of liminality,
I Moore & Meyerhoff, Secular Ritual, Van Gorcum
Urry, J. (2001): The Tourist Gaze, I The Tourist Gaze,
London, Thousands Oaks, New Delhi
Wadel, C. (1991): Feltarbeid som ”runddans” mellem
teori, metode og data,
I Feltarbeid i egen Kultur, Flekkefjord
Wang, N. (1999): Rethinking authenticity in Tourism
Experience, I Annals og Tourism Research, Vol 26 (2)
UK: Pergamon
29