CSR-Atlas - Fachhochschule Düsseldorf

Studiengänge
Behavioural Economics
• Studiengang: International Business (B. Sc.)
• Unterrichtssprache: deutsch
• ECTS-Umfang: 6 (4 SWS; 180 Stunden Arbeitsaufwand)
Ziel des Moduls: The purpose of the module is to make students
aware of the psychological underpinnings of economic
behaviour and of recent theories in behavioural economics. The
module takes as its starting point the dominant model of choice
in economics, in which agents maximize expected subjective
utility given the information they possess and the choice set
they have. Students will learn, based on the knowledge of this
model as a framework, how to include psychological findings.
Students will explore key concepts and research techniques of
behavioural economics. In particular, they will be able to investigate
individual decision making under risk and uncertainty
and will be aware of the influence of different biases and heuristics
on everyday behaviour, such as Status Quo Bias, Do No
Harm Heuristics and intertemporal choice and mental accounting.
Moreover, by the end of this module students will have
developed some ideas how to act effective and efficient in interactive
decision making like cooperation, competition, or bargaining.
The students will be able to present the results of their
individual research by using up to date techniques.
Inhalt des Moduls: Introduction to Economic Psychology and
Behavioural Economics; biases and heuristics; individual and
social preferences; bounded rationality; framing effects; emotional
influences on decision making by investors and consumers;
altruism and cooperation as alternatives to competition;
game theory; the determinants of happiness; moral behaviour
such as crime and corruption.
Geplant: Master of Arts in Behavioural Ethics
(Arbeitstitel)
Ab 2014 ist ein berufsbegleitender Masterstudiengang für Wirtschafts-
und Unternehmensethik, Verhaltensökonomik und
Wirtschaftspsychologie geplant.
• Kooperationspartner: Schmalenbach Institut für Wirtschaftswissenschaften
der Fachhochschule Köln, Institut
der deutschen Wirtschaft Köln (IW); Hochschule Bonn-
Rhein-Sieg; Institut für Wirtschafts- und Sozialpsychologie
der Universität zu Köln
• Voraussichtlicher Starttermin: Sommersemester 2014
FH Köln | Fakultät für Wirtschafts- und Rechtswissenschaften 129