Sonderausgabe SCALA- Nr. 167.pdf - Waldner Firmengruppe

SCALA is launched in newpremises in Wangenby birgit.burger@waldner.deWith SCALA, the exhibition room in Wangen makes asplendid new appearance. Before that, the room wascompletely renovated: walls were pulled down, newfloors were laid, and the room was freshly painted.Wangen now has an exhibition space of 320 m 2 .Before the Achema, press representatives and invitedcustomers examined and tested Scala in Wangen.Konrad Kreuzer and Jürgen Liebsch (both CEOs at WALDNERLaboreinrichtungen) welcomed 15 trade magazine journalistsas well as journalists from the local media to the firstScala presentation. The presentation of the new productrange was even covered by a regional TV programme.One day later, Scala passed the ultimate test: more than 80invited guests were listening to Konrad Kreuzers and JürgenLiebschs explanations about the development and the marketingperspectives of Scala. What is different comparedwith mc6 was demonstrated to the guests in the exhibitionroom: drawers were opened, the new sliding elements andfume cupboards were tested with smoking pistols, mobilefurniture was moved, and the workplaces for sitting weretried out in the new writing zone.SCALA | Presentation17