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“Particularly for<br />
us in retail a strong<br />
personality and<br />
a familiar contact<br />
person are very<br />
important.”<br />
128<br />
How do you choose your range of products, according to<br />
what criteria?<br />
M.H. Procurement and the decisions that go along with it<br />
really is the biggest challenge, one always wants to follow<br />
the latest trends. I go to fairs twice a year where I order<br />
the products for the following year. I buy what I like –<br />
otherwise I’ll find it difficult to sell afterwards. I really need<br />
to be convinced of every single piece and I really am proud<br />
to say that I like every single item in the shop. Because I<br />
mostly sell unknown brands from Scandinavian countries<br />
I am not forced to sell my goods under value just because<br />
I’m afraid I won’t be able to sell all the items. At Bimo’s<br />
I simply stick to my own casual style.<br />
L.L. Bimo’s Kinderladen follows a unique concept. While<br />
the parents take their time and look for the new favourite<br />
item, the kids can play and discover as much as they like.<br />
In today’s retail business, how important is it to not focus<br />
just on the sale?<br />
M.H. Personal advice is essential here. We take our time with<br />
the customer and that leads to a familiar atmosphere – and<br />
that makes us different from big chains. Here you can simply<br />
chat for another half hour after the purchase because there<br />
is time. And the customers love when I recognise them and<br />
know their name. I think<br />
that for us in the retail<br />
MARION HIBLER'S WORDRAP<br />
The best present after a birth: A healthy baby,<br />
no matter if it’s a girl or a boy.<br />
Doing laundry and letting it dry in the sun<br />
… helps with stains on whites.<br />
A tip I got from my mother.<br />
The favourite item everyone needs:<br />
A woolen sweater with cashmere.<br />
Children in traditional costume …<br />
simply look adorable, particularly in our region.<br />
It really does fit every child.<br />
business a strong personality<br />
and a familiar<br />
contact person are very<br />
important. In my shop<br />
kids can do what they<br />
want and mothers have<br />
the possibility to breastfeed<br />
and change diapers.<br />
And, of course, I’m happy<br />
to hold the babies so<br />
that their mothers can<br />
browse with both their<br />
hands free.<br />
BIMOS'S KINDERLADEN<br />
Klammstrasse 6<br />
82467 <strong>Garmisch</strong>-<strong>Partenkirchen</strong><br />
Tel. +49 8821 / 71050<br />
info@bimos-kinderladen.de<br />
www.bimos-kinderladen.de<br />
Öffnungszeiten:<br />
Mo – Fr 9.30 – 12.30 Uhr und 14 – 18 Uhr<br />
Sa 10 – 16 Uhr<br />
Opening hours:<br />
Mon – Fri 9:30 am – 12:30 pm and 2 pm – 6 pm<br />
Sat 10 am - 4 pm<br />
*<br />
Shopping &<br />
Lifestyle<br />
129