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engl. ∕ Living culture, sports, events and high-class<br />
tourism – that’s what <strong>Garmisch</strong>-<strong>Partenkirchen</strong><br />
stands for. Which is why the town at the at the foot<br />
of Zuspitze is part of “Best of the Alps”, an association<br />
of eleven alpine premium destinations. Since 2010,<br />
BMW has been <strong>Garmisch</strong>-<strong>Partenkirchen</strong>’s official<br />
automobile partner, offering guests of <strong>Garmisch</strong>-<br />
<strong>Partenkirchen</strong> special experiences.<br />
This winter will see yet another BMW xDrive Cup, a popular competition<br />
that takes place in cooperation with the Zugspitzbahn mountain<br />
railways. Aside from plenty of driving pleasure skiers and snowboarders<br />
can collect points in several disciplines and they have a chance<br />
to win attractive prizes, such as a brand-new BMW X1. The Ski Movie<br />
giant slalom trail certainly is a highlight, participants compete with<br />
each other and afterwards they can even find a recording of their<br />
performance online, to share and watch. Anyone with a ski pass<br />
number and a passion for snow-covered pistes can participate. And<br />
those who are interested can check out the highest-situated parking<br />
spot in all of Germany and collect extra altitude metres.<br />
BMW Motorrad Days / BMW Motorcyle days<br />
Sport & Freizeit<br />
BMW Mountains is an online<br />
mountain guide for exclusive<br />
experiences during which you<br />
can discover the Best of the<br />
Alps as well as other premium<br />
destinations. Together with<br />
its partners, the Bavarian<br />
automobile producer provides<br />
exclusive tips for culinary delights,<br />
hotels, events and special<br />
attractions in the region.<br />
All advantages can be found on:<br />
www.bmw-mountains.com<br />
In summer, <strong>Garmisch</strong>-<strong>Partenkirchen</strong> and BMW also have a lot to offer<br />
the guests. Aside from the AlpenTestival, where guests can not only<br />
test and experience outdoor sports activities but the brand BMW, too,<br />
the automobile producer also plays a cultural role during Richard-<br />
Strauss- Festival. The cooperation during BMW Motorcycle days is<br />
typically varied. Fans of two wheels can not only marvel at the latest<br />
models – thrilling stunt shows, parties and live music are also part of<br />
the programme. Aside from that the automobile producer promotes<br />
young athletes in the Ski-Club <strong>Garmisch</strong>, Skiclub Parten kirchen and<br />
the skiing school Skischule <strong>Garmisch</strong>- <strong>Partenkirchen</strong>.<br />
BMW and <strong>Garmisch</strong>-<strong>Partenkirchen</strong> – a strong Bavarian partnership<br />
that offers numerous advantages for both locals and guests of the<br />
region at the foot of Zugspitze. Take a look at www.bmw-mountains.<br />
com; it really is worth it. You’ll be surprised!<br />
52<br />
BMW<br />
www.bmw.com<br />
Die höchste Fahrzeugplatzierung in Deutschland auf dem Zugspitzplatt. /<br />
Germany's highest-situated parking spot is on the Zugspitz plateau.<br />
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