ARCONDIS UPDATE No. 02|2018: GxP Compliance to the point

22_GxP Compliance to the point
23
Natürlich ist es auch wichtig, den richtigen
Partner an seiner Seite zu haben. Diesen
haben wir in der Kommunikationsagentur
X-Ray gefunden, denn sie kennen uns und
die Life Sciences Branche und waren am Set
absolut professionell, von der Stylistin bis
zum Fotografen.
Sehen wir also zukünftig im Kommunikationsmaterial
der ARCONDIS nur noch
Originale?
Leider nein. Es gibt Bereiche, zum Beispiel
in der Produktion oder im Labor vor Ort bei
Kunden, die wir selbstverständlich nicht
fotografieren oder einfach nachstellen können.
Die Bilder unseres Shoots werden aber
grossflächig in Print- und digitalen Medien
eingesetzt. Auch hier in dieser UPDATE-Ausgabe
sind sie bereits im Einsatz. Man muss
aber schon sehr genau hinschauen – qualitativ
gibt es keinen Unterschied zwischen
unseren eigenen und zugekauften Fotos.
Nur, dass sie eben authentischer sind. Wenn
man den Berater nicht persönlich kennt, wird
es schwierig, unsere ARCONDIS Models
auszumachen.
Das heisst, Sie sind glücklich mit den
Ergebnissen der Foto-Sessions?
Ja, ich finde, es sind tolle Fotos geworden,
die den Spirit und die Arbeitsweise
der ARCONDIS sehr gut transportieren. In
diesem Sinne: Herzlichen Dank an unsere
grossartigen ARCONDIS Berater, die vor der
Kamera ihre Vielseitigkeit nun auch als Fotomodels
unter Beweis gestellt haben!
English
E_Our ambitious plan: A two-day photo
shoot with twenty of the around 120
ARCONDIS employees as models. Recently,
our employees were on camera for the
second time, with the goal of creating authentic
company images. Marketing Manager
Sonja Fix reveals why ARCONDIS is
taking this rather complex approach in an
interview with UPDATE.
Ms. Fix, why not use stock pictures like
many other companies do?
Because that would only be half as fun
(laughs). The fact of the matter is that we are
intentionally presenting ourselves with information
and pictures so that people can get
to know us. We want to establish trust, and
authenticity makes this much easier. In the
areas of consultation and services, factors
such as reliability, responsiveness and an understanding
for the customer’s situation are
just as important as service expertise. This is
what ARCONDIS stands for, and we want to
convey this message. What better way than
with our own employees?
One good example is our job advertisements:
In consulting, we look for versatile
employees who manage comprehensive
programs, master challenging situations in
the project environment situationally, but
are also ready to take control. We look for
consultants with a strong personality, and
have reinforced this statement for years with
pictures and information of our own employees
in the job profile.
Many people are camera-shy and have
reservations about seeing themselves
on printed materials or online. Wasn’t it
difficult to find volunteers?
On the contrary! Way more than twenty
people came forward across all hierarchical
levels and locations. We were stunned by
this dedication!
And this is a great sign for ARCONDIS.
Anyone willing to promote the company with
their face is 100% behind the company. You
can see that the employees are proud to be
part of ARCONDIS, in the pictures too!
This type of campaign promotes networking
and discussions among colleagues, especially
across locations. Despite the professionality,
a lot of laughing goes on.
The pictures are done very professionally
and the “behind the scenes” shots reveal:
There were just about as many people behind
the camera as in front of it. What is
important when doing this type of shoot?
A photo shoot is just a mini project. Good
planning and a coherent concept are half the
battle. This includes thinking about the scenarios
you want to depict beforehand. We
take real work situations and transform them
into a scene using a mood board.
Of course, it is important to have the right
partner at your side. For us, this is communications
agency X-Ray. They know us and the
life sciences industry, and were completely
professional on set, from the stylist to the
photographer.
Does this mean we will only be seeing
originals in ARCONDIS communications
materials in the future?
Unfortunately, no. There are areas, such as
production or customer laboratories, that we
are unable to photograph or easily reconstruct.
But the pictures from our shoots
are used extensively in print and digital
media. You can even find them in this issue
of UPDATE. You have to look very closely
– in terms of quality, there is no difference
between our own and purchased photos.
Except they are more authentic, of course. If
you don’t know the consultant personally, it
will be difficult to recognize our ARCONDIS
models.
So, you’re happy with the results of the
photo sessions?
Yes, I think the pictures turned out great
and really capture the spirit and character of
ARCONDIS. On that note: Thank you to our
awesome ARCONDIS consultants who have
now proven their versatility as models!
D_Ihre Ansprechpartnerin
Kontakt
GxP Compliance
to the point
Sandra Nicole Weniger-Niederberger
Senior Manager Compliance
sandra.weniger@arcondis.com
Mit mehr als zehn Jahren Erfahrung in der
Compliance-Beratung ist Sandra Nicole
Weniger-Niederberger Expertin für
regulatorische Trends und Qualitäts -
anforderungen der Life Sciences Branche.
E_Your contact person
Sandra Nicole Weniger-Niederberger
Senior Manager Compliance
sandra.weniger@arcondis.com
With more than ten years of experience
in compliance consultancy, Sandra Nicole
Weniger-Niederberger is an expert for
regulatory trends and quality requirements
of the life sciences sector.
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E-Mail mit dem Betreff „digital“ an
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update@arcondis.com.