Osnabrücker Land, Das Herz des Nordwestens / The Heart of Germany’s North West

Das Herz der Fachkräfte von morgen | The Heart of Tomorrow’s Skilled Workers 35
Skilled Workers Office runs a project that brings
companies and graduates together, thus smooth -
ing the way from university to a dream job.
From school to work
On the other hand, school children are the focus
of the School/Job Transition Management that is
part of the district’s “MaßArbeit” employment service:
this ensures young people have important
skills and abilities for their future working life already
before they leave school, with professional
mentoring during their individual development.
“MaßArbeit” also works together with companies,
parents, schools, training centres and youth workshops
when it comes to finding candidates for
apprenticeships.
The training mentors play an important role in
this process: throughout the district, 13 training
mentors maintain direct contact with the
youngsters. They not only help them to make the
transition from school to work but also support
them throughout their apprenticeships, thus
often also preventing them from dropping out of
the system. The mentors also help companies, for
example in the process of acquiring apprentices.
Addressing and winning apprentices
The School/Business service unit is an offering for
companies and schools. It initiates cooperation
activities, thus forming the basis for youngsters to
start their working lives successfully with their
preferred employer in the region. What can companies
do so that young people see them as an
attractive employer? The service unit offers an
Apprentice Marketing Check that includes suggestions
for directly addressing potential apprentices.
The fact that innovative, shared marketing acti -
vities help youngsters to get off to a good start
with their apprenticeships is illustrated by an
inter net portal that was launched in 2021:
www.ausbildungsregion-osnabrueck.de. This is a
joint effort by the Chamber of Skilled Crafts, the
Chamber of Commerce and Industry and “Maß-
Arbeit” together with other partners. It allows
young people to find out quickly and easily online
about the range of apprenticeships available in
Osnabrück District and about their dream job.
Companies also benefit directly from the service,
which gives them direct access to job-seeking
youngsters following initial registration. It might
actually be that easy to find tomorrow's skilled
workers already today.