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annual report 2004 - Severočeské doly a.s.

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24<br />

——<br />

25<br />

Product structure (%)<br />

industrial mixes<br />

86.3%<br />

Cube ko2<br />

2.5%<br />

Nut o1<br />

4.0%<br />

Nut o2<br />

3.4%<br />

rough powder<br />

3.8%<br />

0 10 20 30 40 50 60 70 80 90 100<br />

uneven distribution over the territory of the Czech Republic. Retail distributors respond very flexibly<br />

to market requirements. Their mutual competition affects pricing, as well as the quality and availability<br />

of products.<br />

The company is in direct contact with all links in the distribution chain. Information analysed by<br />

the company underlines the positive developments in demand for the fuel sold by <strong>Severočeské</strong> <strong>doly</strong>.<br />

Coverage of the Czech Republic by significant dealers in fuel from <strong>Severočeské</strong> <strong>doly</strong>:<br />

Significant fuel dealers of <strong>Severočeské</strong> <strong>doly</strong> a.s. in the Czech Republic<br />

Expositions and Trade Fairs<br />

<strong>Severočeské</strong> <strong>doly</strong> profiles its activities and consolidates its corporate image by participating<br />

in expositions and trade fairs. In <strong>2004</strong>, the company took part in top international trade fairs, including<br />

the International Mechanical Engineering Fair in Brno. The company also attended the prestigious<br />

Aqua-therm Praha fair, which specializes in the energy sector, heating systems for buildings, and<br />

the environment.<br />

In the scope of the side programmes of fairs and expositions, <strong>Severočeské</strong> <strong>doly</strong> organizes expert<br />

seminars, focusing on new progressive technologies of brown-coal combustion which reduce<br />

the environmental burden at power plants certified in accordance with European standards and meeting<br />

criteria laid down in the Clean Air Act. Specialized seminars were also held outside the scope<br />

of expositions and fairs (e.g. for army representatives from VUSS, the Military Accommodation and<br />

Facility Management Authority) in order to address the broader professional public active in various<br />

sectors. Target groups are mayors and parish chairmen, the owners and operators of small and mediumsized<br />

plants, and the general public.

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