Mandarin Oriental Hotel Group – A Global Luxury Brand - Jardines

Mandarin Oriental Hotel Group – A Global Luxury Brand
The opening of Mandarin Oriental,
Paris at the end of June this year
marked the latest stage in Mandarin
Oriental Hotel Group’s (MOHG)
global expansion strategy, giving it
a presence in the heart of one of the
world’s premier destinations and
taking it a step closer to its goal of
being recognized as the best luxury
hotel group worldwide.
During the last two decades, MOHG
has grown its business from its
original flagship properties in Asia –
the acclaimed Mandarin Oriental,
Hong Kong and Mandarin Oriental,
Bangkok – to successfully operate
in major business centres and key
leisure destinations around the
world, providing 21st century luxury
with legendary service and oriental
charm. Today MOHG, in which Jardine
Strategic holds a 74% shareholding,
is the award-winning owner and
operator of some of the world’s
most prestigious hotels, resorts and
residences. These represent over
10,000 rooms in 27 countries, with
18 hotels in Asia, 12 in The Americas
and 11 in Europe and the Middle
East, either in operation or under
development. In addition, MOHG
operates or has under development,
12 Residences at Mandarin Oriental
connected to its properties.
“Our strategy remains focused on
positioning Mandarin Oriental as one
of the world’s leading luxury hotel
brands. Our current portfolio reaches
across four continents, and we remain
firmly on track with our development
plans,” said MOHG Chief Executive
Edouard Ettedgui.
Following on from its Paris debut,
MOHG will launch new hotels in
Guangzhou, Taipei and Milan in 2012,
make its entry into Shanghai in 2013,
and open the group’s first properties
in the Middle East in 2014. New
Residences at Mandarin Oriental are
also planned for seven properties.
“The spread of properties in key
destinations around the world reflects
the truly global nature of our business
today,” said Mr Ettedgui.
Mandarin Oriental Hotel Group’s flagship property, Mandarin Oriental, Hong Kong opened its doors in 1963.
As MOHG has grown, it has
developed a range of brand-defining
services, which together combine
to give the group’s properties their
exceptional reputation.
“Our Mission is to completely
delight and satisfy our guests,” said
Mr Ettedgui, “and we design and
deliver our services and products to
address their needs. We are committed
to continually getting better to keep us
the best.”
MOHG’s success can be measured
by the numerous prestigious awards
bestowed upon its properties
on a regular basis by influential
publications and industry bodies.
“Our long list of awards underscores
Mandarin Oriental’s international
recognition for outstanding service
and quality management and
celebrates our many core attributes,”
said Mr Ettedgui. “They also reflect
the quality of our people as well as
our role as an innovative leader in the
hotel industry.”
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