Mandarin Oriental Hotel Group – A Global Luxury Brand - Jardines
Mandarin Oriental Hotel Group – A Global Luxury Brand - Jardines
Mandarin Oriental Hotel Group – A Global Luxury Brand - Jardines
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Pizza Hut Hong Kong Carries Off Four More Awards<br />
Pizza Hut Hong Kong’s ‘Customer<br />
Mania’ corporate culture and<br />
innovative thinking has led to it<br />
carrying off four more awards in 2011.<br />
Pizza Hut Hong Kong won<br />
the Restaurant Category in<br />
the ‘Yahoo! Emotive <strong>Brand</strong><br />
Awards’, which aim to recognize<br />
companies with good brand<br />
value and a strong emotional<br />
bond with their customers.<br />
Some 2.5 million votes were<br />
received in the competition and<br />
according to Yahoo! Hong Kong,<br />
Pizza Hut’s success proves the<br />
brand’s popularity with Hong<br />
Kong people.<br />
Following the launch of its<br />
highly successful iPhone<br />
App in 2010, Pizza Hut Hong<br />
Kong scored another hit with<br />
Meanwhile, the company’s ‘Cheesy 6’<br />
advertising campaign, which was<br />
launched in February 2011, has made<br />
an impressive impact as reflected<br />
in its accolade of an ‘EFFIE Awards’<br />
Merit Certificate. Regarded as<br />
the most significant award in the<br />
advertising/marketing industry,<br />
the Effie award is testament to the<br />
campaign’s marketing effectiveness<br />
and success in reaching its<br />
target customers and expanding<br />
market share.<br />
Finally, Pizza Hut Hong Kong<br />
Marketing Director Richard Leong<br />
has also been recognized by Yum!<br />
with the ‘Pizza Hut <strong>Brand</strong> Builder<br />
Award’. He was one of only two<br />
recipients this year and received the<br />
award for his efforts in invigorating<br />
the Pizza Hut brand and generating<br />
new business growth ideas.<br />
Employment Opportunities Accolade for Pizza Hut and KFC in Taiwan<br />
Pizza Hut and KFC in Taiwan have<br />
been recognized for their efforts in<br />
creating employment opportunities<br />
with awards from the Ministry of<br />
Economic Affairs and Council of<br />
Labor Affairs of the Executive Branch<br />
of the Government of the Republic<br />
of China.<br />
Pizza Hut and KFC Taiwan were<br />
among only 26 enterprises<br />
nominated for the ‘Contribution<br />
Award of Creating Employment<br />
Opportunities’.<br />
“It is a great honour to receive this<br />
award, which provides Pizza Hut<br />
Taiwan with a great opportunity to<br />
promote its image as an excellent<br />
employer,” said Pizza Hut Taiwan<br />
Chief Executive Officer Linda Hsu.<br />
the Top 10 award in the ‘2011 Hong<br />
Kong Marketing Smartphone Apps<br />
Popularity Contest’, which was voted<br />
for by the public.<br />
The success of Pizza Hut Hong Kong’s<br />
‘Cheesy 6’ advertising campaign won it an<br />
‘EFFIE Awards’ Merit Certificate.<br />
Meanwhile, since <strong>Jardines</strong>’<br />
acquisition of KFC Taiwan last<br />
year, the business has invested<br />
aggressively to attract younger<br />
consumers with more than 50<br />
renovations to date out of 121 stores.<br />
In addition, it has upgraded menu<br />
offerings and customer service<br />
while extending its community<br />
responsibilities.<br />
“This award reflects some of those<br />
efforts,” said KFC Taiwan Chief<br />
Executive Officer Ricky Wong.<br />
KFC Taiwan has<br />
been recognized<br />
for its efforts<br />
in creating<br />
employment<br />
opportunities.<br />
Performance 23
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