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Thesis Re-print: Does Selling Fruits or Vegetables - Department of ...

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Chapter 1: Introduction<br />

Despite decades-long negative <strong>or</strong> stagnant growth in productivity and GDP levels,<br />

a rapid transf<strong>or</strong>mation is occurring among African countries since 2000. Among the top<br />

ten perf<strong>or</strong>ming countries in the w<strong>or</strong>ld in GDP growth during this period, six are in Sub-<br />

Saharan Africa (Angola, Nigeria, Ethiopia, Chad, Mozambique and Rwanda, The<br />

Economist 2011). Together with some <strong>of</strong> the highest urban population growth rates in the<br />

w<strong>or</strong>ld, this income growth is driving even m<strong>or</strong>e rapid growth in demand f<strong>or</strong> higher<br />

quality foods such as fresh produce, meat, and dairy products. With the rate <strong>of</strong> change<br />

these countries are seeing now, some projections have estimated the current levels <strong>of</strong><br />

market demand f<strong>or</strong> fresh produce alone will quadruple over the next 30 years, with<br />

growth estimates ranging up to six times the current market demand f<strong>or</strong> fresh produce<br />

just in its raw f<strong>or</strong>m (Tschirley et al., f<strong>or</strong>thcoming). In such a rapidly transf<strong>or</strong>ming<br />

economy, per capita growth in fresh produce production will have to rise very rapidly to<br />

keep pace with the rising demand. In Mozambique – the focus <strong>of</strong> this thesis - domestic<br />

production has even m<strong>or</strong>e room to grow because so much <strong>of</strong> the fresh produce supplied<br />

to the capital city <strong>of</strong> Maputo, the primary urban market, <strong>or</strong>iginates in South Africa.<br />

Based on estimated current imp<strong>or</strong>t shares and likely growth in demand, m<strong>or</strong>e efficient<br />

production and marketing by Mozambican farmers that allows f<strong>or</strong> imp<strong>or</strong>t substitution<br />

could supp<strong>or</strong>t growth rates in excess <strong>of</strong> 10% per year f<strong>or</strong> 30 years.<br />

In East and Southern Africa (ESA), it has been shown that, despite the success <strong>of</strong><br />

exp<strong>or</strong>t h<strong>or</strong>ticulture in some countries, and the great interest in replicating this in many<br />

countries, domestic and regional systems will contribute most to total growth in demand<br />

over at least the next 20 years. In addition, though supermarkets will continue to grow on<br />

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