Thesis Re-print: Does Selling Fruits or Vegetables - Department of ...

Figure 7: Share of sales by quintile of sales value: Fruit, Vegetables, Fresh Produce
(Fruit and Vegetables Combined) and Maize
Share of National Sales
90.00%
80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Quintile 1
(sold the
least)
Source of Data: TIA 2008
Quintile 2 Quintile 3 Quintile 4 Quintile 5
(sold the
most)
Quintiles of FFV Sales
23
Fruit
Vegetables
All Fresh Produce
Maize
Even the households that sell in the lowest quintile of fruit sale value have higher
mean and median incomes per capita than those who did not sell fruit. This is not true of
vegetable sellers, where households in the lowest quintile of sales have lower mean and
median incomes per capita than non-sellers, similar to the distribution of maize sellers.
Households who produce but do not sell retain higher average and median incomes per
capita than those who do not produce among all three crops. These findings suggest that
the production of maize, fruit or vegetables is indicative of a higher standard of living,
but only in the case of selling fruit are sellers universally found at a higher income status.
Households in the bottom quintiles of vegetable or maize sale values evidence lower
household income than those who do not sell at all.
Among the top quintile of maize sellers, half of the household’s income on
average is accounted for by maize sales. The percentage of total income accounted for by