autumn 2012 - 4-Seasons.de

JETZT WIRD`S
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TAVEMÜNDE - MALMÖ
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Reisezeitraum 1.9.-31.12.2012.
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Shopping-Marathon
The selection of the products for the Globetrotter summer 2013 range is
already running at full speed. 4-Seasons was the fly on the wall at the
»In-house trade fair«, truly a shopping marathon.
Stefan Kluge, the only man in the Globetrotter
clothes shopping team, looks suspicious
at a lace-trimmed women’s tanga slip.
The delicate something is part of ExOfficio’s
collection. Of course it is made of outdoor
functional material. Could it fit into the Globetrotter
range?
»Awesome«, shouts Steve Talacki,
ExOfficio’s sales boss who has travelled to
Hamburg just for the shopping marathon.
Will the tanga be
in the Globetrotter
guide 2013?
He gets the next line of clothes from the
rack and presents more examples with a
big smile.
It has been like this for days and in many
rooms at the same time: It is the time of the
year for the in-house trade fair in the Globetrotter
headquarters in Hamburg. There
would not have been enough time for such
an extensive collection at the trade fair
»OutDoor«, so traders bring their latest collections
to Hamburg for inspection.
»It reminds me of teleshopping«, sales boss
Anny Cardinahl laughs. »But we get straight
down to the nitty-gritty. We discuss cuts,
material, colours, prices, the whole program,
and for hours.«
There is a shopping team for each product
range from backpacks to canoes made up
of Globetrotter employees, editors of the
Globetrotter guide and purchasers. The
in-house trade fair is one of the most
important dates in the calendar and
one of the most exhausting events.
»Your head starts spinning when
Above: The shoe team is discussing La Sportiva’s latest shoes.
Left: Next – the whole Icebreaker collection.
you look at clothes for two
weeks in a row«, says Anny.
Next door, Lowe Alpine tries to
sell their backpacks and hip bags.
In another room, the shoe team
pores over La Sportiva’s collection.
There are almost one
hundred models one after another.
»It’s not the worst«, shoe
purchaser Olaf Friedrich says.
»When big traders like Meindl
come to us with their whole range,
it quickly looks like a shoe tsunami
has gushed through the store.«
The traders provide special work
books that introduce each product
in every available colour,
so nobody loses orientation. A
purchaser take notes – the
springboard for many more discussions
until the Globetrotter
range for 2013 is ready.
Steve from ExOfficio is exhausted.
The next packed clothes
racks are already in front of the
door, the whole Merino
Icebreak er collection. Will they
have tanga slips too? (SG)
The work book to note down first impressions for discussions later.
Jetzt endlich auch in
Deutschland erhältlich –
exklusiv bei Globetrotter!
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