BRITISH TOURIST AUTHORITY TRADING AS VISITBRITAIN ...

VisitBritain and VisitEngland
Notes forming part of the financial statements for the year ended 31 st March 2010 (Continued)
13 Overseas and domestic activities
VisitBritain is required under the current Accounts Direction issued by DCMS to disclose separately expenditure on the promotion
of Britain internationally and England domestically and to disclose the expenditure made on behalf of the VisitEngland Board.
The following table reports total expenditure split between international and domestic marketing activities:-
2010
Britain England England Total
International Domestic International
£'000 £'000 £'000 £'000
Staff costs (see note 8) 13,712 1,928 144 15,784
Re-organisation staff costs (see note 11) 1,167 0 0 1,167
Re-organisation other costs (see note 11) 30 0 0 30
Programme costs 24,228 12,682 1,622 38,532
Operational costs 11,327 3,108 16 14,451
Gross expenditure per the statement of income and
expenditure
Less:-
50,464 17,718 1,782 69,964
Other grant income 277 450 727
Non Government Funding (NGF) (see note 6, 7 & 14) 14,596 6,461 845 21,902
Net expenditure per the statement of income and
expenditure
35,591 10,807 937 47,335
2009
Britain England England Total
International Domestic International
£'000 £'000 £'000 £'000
Staff costs (see note 8) 14,400 1,607 99 16,106
Re-organisation staff costs (see note 11) 2,801 619 - 3,420
Re-organisation other costs (see note 11) 237 53 - 290
Programme costs 24,186 12,946 2,436 39,568
Operational costs 10,896 3,451 57 14,404
Gross expenditure per the statement of income and
expenditure
Less:-
52,520 18,676 2,592 73,788
Other grant income 96 555 - 651
Non Government Funding (NGF) (see note 6, 7 & 14) 14,547 7,400 1,095 23,042
Net expenditure per the statement of income and
expenditure
37,877 10,721 1,497 50,095
The allocation of expenditure between international and domestic activity is made as follows:-
1. Expenditure undertaken directly for international or domestic activity is allocated directly;
2. Expenditure that is a shared resource for economic or control reasons is allocated using various ratios that recognise
the underlying impact. The criteria used for such allocation includes; time, space, or allocation recognising use of
corporate resources;
3. It is not possible to split capital expenditure between domestic and international activity as the fixed assets are
shared between all areas;
4. Expenditure relates to VisitBritain and VisitEngland and excludes subsidiaries’ results;
5. The total expenditure of £69,964 (£73.788m – 2008/09) represents the following items in the comprehensive
statement of income and expenditure.
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