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Methods for Changing Behaviors - Psychological Self-Help

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controlled and based on short-term external rein<strong>for</strong>cements. I believe<br />

we need to know much more about natural, long-term, covert and<br />

intrinsic rein<strong>for</strong>cement, including cognitive processes and value<br />

judgments about our own behavior, be<strong>for</strong>e we understand the process<br />

of self-rein<strong>for</strong>cement. We are a long way from understanding why<br />

some students love school work and others hate it, why some<br />

physicians practice with the poor (instead of making $200,000-ayear),<br />

why some people (like Lincoln) learn a lot without good schools,<br />

credit, or degrees, why some societies would fight <strong>for</strong> a controlled<br />

economy and others would die <strong>for</strong> free enterprise, etc. These things<br />

don't "just happen." There are reasons--payoffs (real and imagined).<br />

But the payoffs are not consciously planned either. When we are all<br />

more aware of our reasons and pay offs, the world will be better off.<br />

Positive rein<strong>for</strong>cement can be used with almost any problem or<br />

self-improvement. Usually a new and better behavior is needed to<br />

replace an old discontinued behavior. The rein<strong>for</strong>cement idea is<br />

simple; the method is usually easy to use, if changes are made<br />

gradually. Not only are there personal benefits from this method but<br />

an enlightened society might solve many problems by the wide-spread<br />

use of rein<strong>for</strong>cement. Examples: better parenting by rewarding good<br />

child care, less crime by rein<strong>for</strong>cing moral behavior, better<br />

preventative health care by reducing health insurance premiums <strong>for</strong><br />

losing weight or exercising, increased generosity by rewarding giving,<br />

higher productivity by rein<strong>for</strong>cing industriousness and efficiency, better<br />

learning, better marriages, etc. There are no dangers, except (1)<br />

believing rein<strong>for</strong>cement can solve all or no problems and (2)<br />

undermining our intrinsic satisfaction by the unnecessary use of<br />

extrinsic rewards (see discussion in chapter 4). Kohn (1993) has<br />

carefully summarized the down-side of rewards which all selfrein<strong>for</strong>cers<br />

should be aware of.<br />

Kohn suggests several ways to make rewards, when administered<br />

by others (teachers, parents, supervisors), less detrimental to intrinsic<br />

satisfaction. (1) It is best when rewards do not make people feel<br />

controlled by others or manipulated by externally imposed<br />

circumstances. (2) It is better to avoid basing our praise of others (or<br />

our own self-evaluations) on comparisons of one person with another.<br />

Praise others <strong>for</strong> improvements in their own per<strong>for</strong>mance. (3)<br />

Whenever the task can be gratifying and rewarding, help the other<br />

person shift his/her emphasis from getting extrinsic rewards to<br />

experiencing even more intrinsic satisfaction.<br />

Additional in<strong>for</strong>mation<br />

Watson, D. and Tharp, R. (1972). <strong>Self</strong>-directed behavior: <strong>Self</strong>modification<br />

<strong>for</strong> personal adjustment, Monterey, CA:<br />

Brooks/Cole Publishing Co.<br />

Daniels, A. C. (1999). Bringing out the best in people. 2nd<br />

edition. McGraw-Hill.<br />

1135

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