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Methods for Changing Behaviors - Psychological Self-Help

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student to go to the library; getting there is the problem. The detailed<br />

steps involved in getting to the library may include (1) finding a friend<br />

who does or will go to the library regularly, (2) asking to study with<br />

this friend, and (3) rein<strong>for</strong>cing the friend <strong>for</strong> being a good study<br />

partner who rein<strong>for</strong>ces you (Brigham, 1982). Throughout this book we<br />

find that our behavior is a result of "the company we keep." We can<br />

change our friends and/or find different friends.<br />

STEP FOUR: Implementation intentions: Mental preparations<br />

that increase the effectiveness of environmental cues to<br />

prompt desired behavior.<br />

As discussed in chapter 2, goals are usually more helpful if they<br />

are (a) are very specific (time, place, and exact behavior) rather than<br />

vague, (b) are in the near future, not distant, (c) involve learning<br />

desired behaviors rather than evaluating of how well you are doing,<br />

and (d) lead to positive outcomes instead of reducing negative<br />

behaviors. Once the desired goals are in mind and committed to, i.e.<br />

you have "intentions," this step helps you turn them into actions.<br />

Rather than using self-instructions to guide yourself through to your<br />

goal (as described in the next method), this approach uses selfinstructions<br />

to strengthen the connections between specific<br />

environmental situations and specific desired/intentional behaviors.<br />

This is done by deciding in advance when there may be good<br />

opportunities to per<strong>for</strong>m the desired goal-directed behaviors. Then you<br />

give yourself instructions that prime the specific situation to elicit a<br />

specific response, e.g. "as soon as I get home this evening and change<br />

clothes, I will start to walk... jog... exercise... swim...". This<br />

emphasizes the positive goal behaviors while avoiding the competing<br />

old bad habits, distractions, and unwanted behaviors. This and the<br />

following few paragraphs are summaries of a well documented article<br />

by Gollwitzer (1999).<br />

Not all desired behaviors can be pre-planned at specific times and<br />

places. Suppose you want to tactfully mention to your husband that<br />

most of his pants are out of style and too tight. By having some<br />

thoughts earlier in the day ("pre-deciding") about commenting "let's<br />

look <strong>for</strong> some new pants <strong>for</strong> you, honey" while having a good time<br />

shopping together that afternoon, you make it much more likely that<br />

you will think of it at an appropriate time and do it in an effective way.<br />

To some extent in this method the burden of self-control is shifted<br />

from your conscious mind to an automatic perceptual process--now<br />

when the appropriate shopping situation arises, it reminds you to<br />

make the comment you have previously rehearsed.<br />

Likewise, implementation intentions can be designed to catch a<br />

fleeting opportunity. Examples could be: "when I see a black man, I'll<br />

be friendly, not suspicious" or "whenever I meet an old person...<br />

someone with a strong southern accent... a homeless person... an<br />

oriental person..., I'll try to avoid stereotyping them." "When someone<br />

makes a sexist or critical remark, I will question the validity of their<br />

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