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Covering Data thru September 2012
Covering Data thru September 2012
Hawaii Auto Outlook
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MARKET MARKET TRACKER: TRACKER: HYBRID HYBRID AND AND ELECTRIC ELECTRIC VEHICLES VEHICLES
MARKET TRACKER: HYBRID AND ELECTRIC VEHICLES
Hybrid & Electric Share Share Declines Declines Slightly Slightly in Third in Quarter Third Quarter
Hybrid & Electric Share Declines Slightly in Third Quarter
8.0
8.0
7.0
7.0
6.0
6.0
5.0
5.0
4.0
4.0
3.0
3.0
2.0
2.0
1.0
1.0
0.0
0.0
Q4
'09 Q4
'09
Q1
'10 Q1
'10
Q2
'10 Q2
'10
COUNTY SCOREBOARD
COUNTY SCOREBOARD
All
All Island
Island Markets
Markets Post Post
Post Big Big
Big Increases increases
increases
Maui new vehicle registrations were up 29.8%
Maui Maui new vehicle registrations registrations were were up 29.8% up 29.8%
The table on the right provides a
summary The table of on each the of right Hawaii’s provides four a
retail summary light of vehicle each of markets. Hawaii’s The four
table retail is light divided vehicle into four markets. sections. The
Market table is Summary divided into shows four total sections. new
retail Market light Summary vehicle registrations shows total dur- new
ing retail the light first vehicle nine months registrations of 2011 dur-
and ing 2012 the first and nine the months percent of change. 2011
The and second 2012 and the third percent sections change. show
Light The second Truck and and Detroit third sections Three mar- show
ket Light share. Truck The and fourth Detroit section Three shows mar-
market ket share. share The fourth figures section for the shows top
10 market selling share light figures vehicle for brands the top in
the 10 state. selling The light top vehicle rated county brands in in
each the state. category The is top shaded. rated The county Maui in
market each category had the is largest shaded. increase, The Maui up
29.8%. market had Detroit the Three largest market increase, share up
was 29.8%. highest Detroit in Kauai Three (24.1%) market share and
lowest was highest in Hawaii in Kauai (18.6%). (24.1%) and
lowest in Hawaii (18.6%).
Source: AutoCount data from Experian
Automotive. Source: AutoCount data from Experian
Automotive.
Quarterly Alternative Powertrain Market Share
Quarterly (includes Alternative hybrid and Powertrain electric Market vehicles) Share
(includes hybrid and electric vehicles)
Alternative powertrain market share has
trended Alternative higher powertrain during the market past share three has years,
but trended declined higher from during the Second the past to three the Third years,
Quarter but declined of this from year. the Second to the Third
Quarter of this year.
Q3
'10 Q3
'10
Q4
'10 Q4
'10
Q1
'11 Q1
'11
Q2
'11 Q2
'11
Trendline
Trendline
Q3
'11 Q3
'11
Q4
'11 Q4
'11
Q1
'12 Q1
'12
Q2
'12 Q2
'12
Q3
'12 Q3
'12
Hawaii Hybrid and Electric Vehicle
Hawaii New Hybrid Retail and Registrations Electric Vehicle
2005 thru New 2011, Retail and Registrations 2012 ytd thru Sept.
Year 2005 thru 2011, Hybrids and 2012 Electrics ytd thru Sept. Total
2005 Year Hybrids 1388 Electrics 0 1388 Total
2006 2005 1749 1388 0 1749 1388
2007 2006 1495 1749 0 1495 1749
2008 2007 1477 1495 0 1477 1495
2009 2008 1477 960 0 1477 960
2010 2009 1075 960 0 1075 960
2011 2010 1342 1075 3070 1649 1075
2012 2011ytd 1882 1342 179 307 2061 1649
2012 ytd 1882 179 2061
New registrations of hybrid and electric vehicles
have New registrations already exceeded of hybrid the and highest electric yearly vehicles total
during have already the fist nine exceeded months the of highest this year. yearly A total total of
2,061 during hybrids the fist and nine electrics months were of this registered year. A total during of
the 2,061 fist hybrids nine months and electrics of this year, were above registered the record during
high the fist of 1,749 nine months in 2006. of this year, above the record
high of 1,749 in 2006.
Source: AutoCount data from Experian Automotive.
Source: AutoCount data from Experian Automotive.
New Vehicle Markets Summary
New Vehicle Markets Local Summary Markets
Hawaii Local KauaiMarkets Maui
Market Summary
Hawaii Kauai Maui
YTD Market '11 thru Summary Sept. 2,636 1,082 2,696
YTD YTD '12 '11 thru thru Sept. Sept. 3,409 2,636 1,335 1,082 3,500 2,696
Percent YTD '12 change thru Sept. 29.3% 3,409 23.4% 1,335 29.8% 3,500
Light Percent Truck change Market Share
29.3% 23.4% 29.8%
YTD Light '11 Truck thru Market Sept. Share
57.2% 66.9% 56.8%
YTD YTD '12 '11 thru thru Sept. Sept. 54.3% 57.2% 65.3% 66.9% 55.1% 56.8%
Change YTD '12 (share thru Sept. points) 54.3% -2.9 65.3% -1.6 55.1% -1.7
Detroit Change Three (share Market points) Share
-2.9 -1.6 -1.7
YTD Detroit '11 thru Three Sept. Market Share
20.0% 25.9% 20.5%
YTD YTD '12 '11 thru thru Sept. Sept. 18.6% 20.0% 24.1% 25.9% 20.2% 20.5%
Change YTD '12 (share thru Sept. points) 18.6% -1.4 24.1% -1.8 20.2% -0.3
Market Change Share (share for points) Top 10 Selling Brands in State -1.4- YTD '12 thru -1.8 Sept. -0.3
Toyota/Scion Market Share for Top 10 Selling Brands in 32.6% State - YTD '12 34.2% thru Sept. 26.6%
Honda Toyota/Scion 18.9% 32.6% 15.5% 34.2% 12.7% 26.6%
Nissan Honda 11.4% 18.9% 11.8% 15.5% 15.2% 12.7%
Ford Nissan 11.4% 7.9% 10.3% 11.8% 12.7% 15.2%
Chevrolet Ford 4.0% 7.9% 10.3% 6.2% 12.7% 3.9%
Hyundai Chevrolet 4.1% 4.0% 5.6% 6.2% 4.2% 3.9%
Mazda Hyundai 3.2% 4.1% 3.0% 5.6% 1.9% 4.2%
Kia Mazda 3.7% 3.2% 1.0% 3.0% 3.9% 1.9%
Lexus Kia 0.4% 3.7% 0.8% 1.0% 2.6% 3.9%
Volkswagen Lexus 0.5% 0.4% 0.4% 0.8% 0.5% 2.6%
Volkswagen 0.5% 0.4% 0.5%
Oahu
Oahu
21,294
25,640 21,294
25,640 20.4%
20.4%
47.5%
45.6% 47.5%
45.6% -1.9
-1.9
18.9%
19.7% 18.9%
19.7% 0.8
0.8
25.2%
12.1% 25.2%
12.1% 8.8%
6.7% 8.8%
4.7% 6.7%
4.3% 4.7%
3.8% 4.3%
3.3% 3.8%
3.8% 3.3%
3.1% 3.8%
3.1%
Statewide
Statewide Total
Total
27,708
33,884 27,708
33,884 22.3%
22.3%
50.1%
48.3% 50.1%
48.3% -1.8
-1.8
19.4%
19.9% 19.4%
19.9% 0.5
0.5
26.5%
13.0% 26.5%
13.0% 9.8%
7.5% 9.8%
4.6% 7.5%
4.4% 4.6%
3.5% 4.4%
3.3% 3.5%
3.2% 3.3%
2.5% 3.2%
2.5%
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