Congratulations to Marc Cutter - Hawaii Automobile Dealers ...

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8 In 1992 it was opened as Cutter Motors—featuring Mercedes, BMW, Porsche, Audi, Jaguar, Land Rover, Cadillac, Dodge and Oldsmobile. It was at the intersection of Highway 101 and Hope Street. The previous owner had built a $1 million off-ramp from the freeway to the dealership. Two years later, another 6 acres became available across the street, so the company purchased the property and sold 3 acres to Dick Graham who built a Chevrolet dealership. The Cutter Company also built a Cadillac, Oldsmobile, Dodge dealership in the same Spanish motif on the remaining 3 acres. I was the vice president and general manager of the operation. It was tough at first. Over the years in California and Las Vegas I had developed many acquaintances and friendships in the sports and entertainment fields, including Ray Leonard, Marcus Allen, Kenny Loggins, Dennis Miller, Rob Lowe, and we had been highend dealers in other parts of California, so the business slowly and steadily began to develop. A Santa Barbara News Press story, at the time of the Cutter California sale, reported that the Cutter company was based in Honolulu and was “one of the largest business in Hawaii.” The story continued, “In the (Hawaii Business magazine 2003) annual list of the top 250 businesses in Hawaii, Cutter Management ranked No. 11, with $472 million in gross sales last year and 941 employees spread out among numerous subsidiaries and divisions, including Cutter Motors in Santa Barbara.” The Santa Barbara dealership was sold in 2004, and I thought I’d like to retire and become a professional poker player, said Marc, “but I decided to come to Hawaii.” I came as vice president of sales and marketing for Cutter Management’s dealerships. When the car business around the world was in the trough following the year-earlier global financial crisis, at age 51, after working mostly in the family car business most of his life, Marc said he felt the timing right to purchase his own dealerships. So, with bank loans backed by home equity and personal guarantees, he, along with brother Jarrett, purchased a Cutter Buick dealership, a Cutter GMC dealership, 2 Cutter Mazda dealerships, and 2 Cutter Chrysler, Jeep, Dodge, and Ram dealerships. The group of dealerships employs 340. “It was a tough time.” GM and Chrysler were going through bankruptcies and there were a lot of uncertainties.” “But I had seen hard times before, like back when interest rates were at 19% in the 70s, and gas in ’73 was rationed every other day to the cars with odd and even license plates.” Marc and Jarrett soon decided to focus their dealerships, which now include FIAT, on developing customer relationships by Gary Scheuring conducts training in the new Cutter Automotive training Center. training “good people in the skills of good customer relations.” “We’re focused on people; you’re only as good as your people.” “And that’s why we created the Cutter Automotive Training Center. It trains everyone who has direct contact with customers. “The standardized training program is designed to promote career advancement of personnel internally,” he said. Marc has continued the Cutter Family dealerships’ focus on charitable giving which includes regular support of the Hawaii Foodbank, Easter Seals, MADD, and Mid Pacific Institute (the school son Gerald attends). The news release from Time Magazine and Ally Financial, reported that “Cutter is one of a select group of dealer nominees from across the country who will be honored at the 96th annual National Automobile Dealers Association (NADA) Convention & Exposition in Orlando, Florida, on February 9, 2013. In its second year as exclusive sponsor Ally will recognize dealer nominees and their community efforts by contributing $1,000 to each nominee’s charity of choice. Marc has selected Hawaii FoodBank for the donation. Nominees will also be recognized on the recently launched website, AllyDealerHeroes.com, which highlights the philanthropic contributions and achievements of auto dealers across the U.S. The TIME Dealer of the Year award is one of the automobile industry’s most prestigious and highly coveted honors. Recipients are among the nation’s most successful auto dealers who also demonstrate a long-standing commitment to community service. Cutter, 54, was chosen to represent the Hawaii Automobile Dealers Association in the national competition—one of only 57 auto dealers from 17,000 nationwide—nominated for the 44th annual award. The award is sponsored by TIME in association with Ally Financial, and in cooperation with NADA. A panel of faculty members from the Ross School of Business at the University of Michigan will select one finalist from each of the four NADA regions and one national Dealer of the Year.
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Page 1: The Official Publication of the Haw
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Page 14 and 15: 53rd HADA Convention 2012 Golf Tour
Page 16 and 17: Front row from left: Kathy Kobayash
Page 18 and 19: Front row from left: Peter Burns, P
Page 20 and 21: 20 Solar power from your roof can h
Page 22 and 23: Hawai‘i, The CleanTech Paradise H
Page 24 and 25: 24 1001 Ahua St. Honolulu, HI 96819
Page 26 and 27: JM Family is a diversifi ed automot
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Page 40: 40 In a word, we’re driven. For d

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