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Managing Human Resources in an International Business

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Chapter 13<br />

<strong>M<strong>an</strong>ag<strong>in</strong>g</strong> <strong>Hum<strong>an</strong></strong><br />

<strong>Resources</strong> <strong>in</strong> <strong>an</strong><br />

<strong>International</strong><br />

Bus<strong>in</strong>ess<br />

Learn<strong>in</strong>g Outcomes<br />

After study<strong>in</strong>g this chapter, you should be able to:<br />

Expla<strong>in</strong> how to improve <strong>in</strong>ternational assignments through employee<br />

selection.<br />

Answer the question, “What sort of special tra<strong>in</strong><strong>in</strong>g do overseas<br />

c<strong>an</strong>didates need?”<br />

Discuss the major considerations <strong>in</strong> formulat<strong>in</strong>g a compensation<br />

pl<strong>an</strong> for overseas employees.<br />

Describe the ma<strong>in</strong> considerations <strong>in</strong> repatriat<strong>in</strong>g employees from<br />

abroad.<br />

Chapter<br />

Outl<strong>in</strong>e<br />

The <strong>International</strong>ization<br />

of Bus<strong>in</strong>ess<br />

How Intercountry<br />

Differences Affect HRM<br />

Improv<strong>in</strong>g <strong>International</strong><br />

Assignments Through<br />

Selection<br />

Tra<strong>in</strong><strong>in</strong>g <strong>an</strong>d Ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g<br />

<strong>International</strong> Employees<br />

<strong>International</strong> Labour<br />

Relations<br />

Safety Abroad<br />

Repatriation: Problems<br />

<strong>an</strong>d Solutions


The <strong>International</strong>ization of Bus<strong>in</strong>ess<br />

<strong>International</strong> HRM Association<br />

www.ihrim.org<br />

Among the m<strong>an</strong>y ch<strong>an</strong>ges<br />

tak<strong>in</strong>g place <strong>in</strong> the <strong>in</strong>ternational<br />

bus<strong>in</strong>ess arena is the<br />

<strong>in</strong>troduction of the euro, a<br />

s<strong>in</strong>gle currency used by the<br />

Europe<strong>an</strong> Union s<strong>in</strong>ce<br />

1999.<br />

<strong>M<strong>an</strong>ag<strong>in</strong>g</strong> <strong>Hum<strong>an</strong></strong> <strong>Resources</strong> <strong>in</strong> <strong>an</strong> <strong>International</strong> Bus<strong>in</strong>ess 2<br />

More <strong>an</strong>d more C<strong>an</strong>adi<strong>an</strong>-based comp<strong>an</strong>ies are conduct<strong>in</strong>g their bus<strong>in</strong>ess <strong>in</strong><br />

other countries. Huge global comp<strong>an</strong>ies like Nor<strong>an</strong>da, Labatt’s, <strong>an</strong>d Molson’s<br />

have long had extensive overseas operations. Global ch<strong>an</strong>ges such as the rapid<br />

development of dem<strong>an</strong>d <strong>in</strong> the Pacific Rim <strong>an</strong>d other areas of the world me<strong>an</strong>s<br />

that bus<strong>in</strong>ess success depends on the ability to market <strong>an</strong>d m<strong>an</strong>age overseas.<br />

Of course, to foreign comp<strong>an</strong>ies like Toyota, C<strong>an</strong>ada is “overseas,” <strong>an</strong>d thous<strong>an</strong>ds<br />

of foreign firms already have thriv<strong>in</strong>g operations <strong>in</strong> C<strong>an</strong>ada.<br />

Increas<strong>in</strong>gly, comp<strong>an</strong>ies must be m<strong>an</strong>aged globally, which confronts m<strong>an</strong>agers<br />

with several challenges.<br />

First, the number of their employees abroad has <strong>in</strong>creased. With more<br />

employees abroad, HR departments have had to tackle new global challenges.<br />

Three broad global HR challenges that have emerged are as follows: 1<br />

• Deployment. Gett<strong>in</strong>g the right skills to where they are needed <strong>in</strong> the org<strong>an</strong>ization<br />

regardless of geographical location.<br />

• Knowledge <strong>an</strong>d <strong>in</strong>novation dissem<strong>in</strong>ation. Spread<strong>in</strong>g state-of-the art<br />

knowledge <strong>an</strong>d practices throughout the org<strong>an</strong>ization regardless of where<br />

they orig<strong>in</strong>ate.<br />

• Identify<strong>in</strong>g <strong>an</strong>d develop<strong>in</strong>g talent on a global basis. Identify<strong>in</strong>g who has the<br />

ability to function effectively <strong>in</strong> a global org<strong>an</strong>ization <strong>an</strong>d develop<strong>in</strong>g these<br />

abilities. 2<br />

Deal<strong>in</strong>g with such challenges me<strong>an</strong>s that most employers have had to develop<br />

HR policies <strong>an</strong>d procedures just for h<strong>an</strong>dl<strong>in</strong>g global assignments. From a<br />

practical po<strong>in</strong>t of view, one has to address issues such as: 3<br />

1. C<strong>an</strong>didate identification, assessment, <strong>an</strong>d selection. In addition to the<br />

required technical <strong>an</strong>d bus<strong>in</strong>ess skills, key traits to consider for global<br />

assignments <strong>in</strong>clude, for <strong>in</strong>st<strong>an</strong>ce: cultural sensitivity, <strong>in</strong>terpersonal skills,<br />

<strong>an</strong>d flexibility.<br />

2. Cost projections. The average cost of send<strong>in</strong>g <strong>an</strong> employee <strong>an</strong>d family on<br />

<strong>an</strong> overseas assignment is reportedly between three <strong>an</strong>d five times the<br />

employee’s pre-departure salary; as a result, qu<strong>an</strong>tify<strong>in</strong>g total costs for a<br />

global assignment <strong>an</strong>d decid<strong>in</strong>g whether to use <strong>an</strong> expatriate or a local<br />

employee are essential <strong>in</strong> the budget<strong>in</strong>g process.<br />

3. Assignment letters. The assignee’s specific job requirements <strong>an</strong>d associated<br />

pay will have to be documented <strong>an</strong>d formally communicated <strong>in</strong> <strong>an</strong> assignment<br />

letter.<br />

4. Compensation, benefits, <strong>an</strong>d tax programs. There are m<strong>an</strong>y ways <strong>in</strong> which<br />

to compensate employees who are tr<strong>an</strong>sferred abroad, given the vast differences<br />

<strong>in</strong> liv<strong>in</strong>g expenses around the world.<br />

5. Relocation assist<strong>an</strong>ce. The assignee will probably have to be assisted with<br />

such matters as ma<strong>in</strong>ten<strong>an</strong>ce of the person’s home <strong>an</strong>d automobiles, shipment<br />

<strong>an</strong>d storage of household goods, <strong>an</strong>d so forth.<br />

6. Family support. Cultural orientation, educational assist<strong>an</strong>ce, <strong>an</strong>d emergency<br />

provisions are just some of the matters to be addressed before the<br />

family is sent abroad. 4


3<br />

Chapter 13<br />

HR L<strong>in</strong>ks<br />

www.shrm.org/hrl<strong>in</strong>ks/<strong>in</strong>tl.htm<br />

Expatriate Information About Liv<strong>in</strong>g<br />

Abroad<br />

http://idt.net/~sefco/expat.htm<br />

Mobility Services <strong>International</strong><br />

www.msimobility.com<br />

Expat Forum<br />

www.expatforum.com<br />

C<strong>an</strong>adi<strong>an</strong> Chamber of Commerce <strong>in</strong><br />

Hong Kong<br />

www.c<strong>an</strong>cham.org/home/home.html<br />

That is just the tip of the iceberg. Cross-cultural, technical, <strong>an</strong>d l<strong>an</strong>guage<br />

tra<strong>in</strong><strong>in</strong>g programs will probably be required. The complex <strong>an</strong>d differentiated<br />

tapestry of labour laws <strong>an</strong>d rules from country to country <strong>an</strong>d provisions for reassimilat<strong>in</strong>g<br />

the expatriate when he or she returns home are some of the other<br />

issues that must be addressed.<br />

It is <strong>in</strong>creas<strong>in</strong>gly common for technology to be used to assist with global<br />

relocation. A WorldatWork survey found that 92 percent of expatriates say that<br />

the Internet is critical to their lives, <strong>an</strong>d 96 percent say they use it daily. In<br />

future, it is expected that “relocation stores” will appear on the Internet, set up<br />

by relocation comp<strong>an</strong>ies for corporations <strong>an</strong>d consumers to access for help with<br />

career services, cross-cultural tra<strong>in</strong><strong>in</strong>g, stress m<strong>an</strong>agement, <strong>an</strong>d more. 5 And over<br />

80 percent of the Global 500 corporations (the 500 largest corporations <strong>in</strong> the<br />

workd) use their Web site for global recruit<strong>in</strong>g. 6<br />

Second, send<strong>in</strong>g employees abroad <strong>an</strong>d m<strong>an</strong>ag<strong>in</strong>g HR globally is complicated<br />

by the nature of the countries <strong>in</strong>to which m<strong>an</strong>y firms are exp<strong>an</strong>d<strong>in</strong>g.<br />

Employers today are not just tr<strong>an</strong>sferr<strong>in</strong>g employees <strong>in</strong>to the relatively familiar<br />

surround<strong>in</strong>gs of <strong>in</strong>dustrialized nations. For example, Figure 13.1 identifies 7 of<br />

the 15 countries chosen most often by 192 HR m<strong>an</strong>agers “as among the three<br />

countries they see emerg<strong>in</strong>g as assignment locations for their org<strong>an</strong>izations.” 7<br />

Notice the r<strong>an</strong>ge of HR-related challenges that <strong>an</strong> employer c<strong>an</strong> expect when<br />

assign<strong>in</strong>g employees <strong>in</strong> some of these countries. In Ch<strong>in</strong>a, for <strong>in</strong>st<strong>an</strong>ce, special<br />

<strong>in</strong>sur<strong>an</strong>ce should cover emergency evacuations for serious health problems; telephone<br />

communication c<strong>an</strong> be a “severe h<strong>an</strong>dicap” <strong>in</strong> Russia; <strong>an</strong>d the compensation<br />

pl<strong>an</strong> for employees <strong>in</strong> Mexico may have to deal with <strong>an</strong> <strong>in</strong>flation rate that<br />

approaches 52 percent per year. 8<br />

How Intercountry Differences Affect HRM<br />

While vacationers like these<br />

<strong>in</strong> Luxembourg are legally<br />

entitled to five weeks’ holiday,<br />

st<strong>an</strong>dards vary widely<br />

even with<strong>in</strong> Europe.<br />

To a large extent, comp<strong>an</strong>ies operat<strong>in</strong>g only with<strong>in</strong> C<strong>an</strong>ada’s borders have the<br />

luxury of deal<strong>in</strong>g with a relatively limited set of economic, cultural, <strong>an</strong>d legal<br />

variables, as C<strong>an</strong>ada is basically a capitalist competitive society. A comp<strong>an</strong>y that<br />

is operat<strong>in</strong>g multiple bus<strong>in</strong>esses abroad is generally not blessed with such relative<br />

homogeneity. For example, m<strong>in</strong>imum legally m<strong>an</strong>dated holidays may r<strong>an</strong>ge<br />

from none <strong>in</strong> the United K<strong>in</strong>gdom to five weeks per year <strong>in</strong> Luxembourg.<br />

Another troubl<strong>in</strong>g issue is the need for tight security <strong>an</strong>d terrorism awareness<br />

tra<strong>in</strong><strong>in</strong>g for employees sent to countries such as Colombia, where kidnapp<strong>in</strong>g of<br />

foreign executives is commonplace. 9 The m<strong>an</strong>agement of the HR<br />

function <strong>in</strong> mult<strong>in</strong>ational comp<strong>an</strong>ies is complicated enormously by<br />

the need to adapt HR policies <strong>an</strong>d procedures to the differences<br />

among countries <strong>in</strong> which each subsidiary is based. The follow<strong>in</strong>g<br />

are some <strong>in</strong>tercountry differences that dem<strong>an</strong>d such adaptation. 10<br />

Cultural Factors: Wide-r<strong>an</strong>g<strong>in</strong>g cultural differences from country<br />

to country dem<strong>an</strong>d correspond<strong>in</strong>g differences <strong>in</strong> HR practices<br />

among a comp<strong>an</strong>y’s foreign subsidiaries. The cultural norms of the<br />

Far East <strong>an</strong>d the import<strong>an</strong>ce there of the patriarchal system affect<br />

the typical Jap<strong>an</strong>ese worker’s view of his or her relationship to <strong>an</strong><br />

employer as well as <strong>in</strong>fluence how that person works. Jap<strong>an</strong>ese<br />

workers have often come to expect lifetime employment <strong>in</strong> return<br />

for their loyalty, for <strong>in</strong>st<strong>an</strong>ce. As well, <strong>in</strong>centive pl<strong>an</strong>s <strong>in</strong> Jap<strong>an</strong>


<strong>M<strong>an</strong>ag<strong>in</strong>g</strong> <strong>Hum<strong>an</strong></strong> <strong>Resources</strong> <strong>in</strong> <strong>an</strong> <strong>International</strong> Bus<strong>in</strong>ess 4<br />

tend to focus on the work group, while <strong>in</strong> the West the more usual prescription<br />

is still to focus on <strong>in</strong>dividual worker <strong>in</strong>centives.<br />

A well-known study by Professor Geert Hofstede underscores other <strong>in</strong>ternational<br />

cultural differences. Hofstede says that societies differ first <strong>in</strong> power dist<strong>an</strong>ce;<br />

<strong>in</strong> other words, they differ <strong>in</strong> the extent to which the less powerful<br />

members of <strong>in</strong>stitutions accept <strong>an</strong>d expect that power will be distributed<br />

unequally. 11 Individualism versus collectivism refers to the degree to which ties<br />

between <strong>in</strong>dividuals are normally loose rather th<strong>an</strong> close. In more <strong>in</strong>dividualistic<br />

countries, “all members are expected to look after themselves <strong>an</strong>d their<br />

immediate families.” 12 Individualistic countries <strong>in</strong>clude C<strong>an</strong>ada <strong>an</strong>d the United<br />

States. Collectivist countries <strong>in</strong>clude Indonesia <strong>an</strong>d Pakist<strong>an</strong>. Mascul<strong>in</strong>ity versus<br />

fem<strong>in</strong><strong>in</strong>ity refers, said Hofstede, to the extent to which society values assertiveness<br />

(“mascul<strong>in</strong>ity”) versus car<strong>in</strong>g (what he called “fem<strong>in</strong><strong>in</strong>ity”). Jap<strong>an</strong> <strong>an</strong>d<br />

Austria r<strong>an</strong>ked high <strong>in</strong> mascul<strong>in</strong>ity; Denmark <strong>an</strong>d Chile r<strong>an</strong>ked low.<br />

Such <strong>in</strong>tercountry cultural differences have several HR implications. First,<br />

they suggest the need for adapt<strong>in</strong>g HR practices such as selection test<strong>in</strong>g <strong>an</strong>d pay<br />

pl<strong>an</strong>s to local cultural norms. They also suggest that HR staff members <strong>in</strong> a foreign<br />

subsidiary are best drawn from host-country citizens. A high degree of sensitivity<br />

<strong>an</strong>d empathy for the cultural <strong>an</strong>d attitud<strong>in</strong>al dem<strong>an</strong>ds of coworkers is<br />

always import<strong>an</strong>t when select<strong>in</strong>g employees to staff overseas operations. As one<br />

expert puts it, “An HR staff member who shares the employee’s cultural background<br />

is more likely to be sensitive to the employee’s needs <strong>an</strong>d expectations <strong>in</strong><br />

the workplace—<strong>an</strong>d is thus more likely to m<strong>an</strong>age the comp<strong>an</strong>y successfully.” 13<br />

Economic Factors: Differences <strong>in</strong> economic systems among countries also<br />

tr<strong>an</strong>slate <strong>in</strong>to <strong>in</strong>tercountry differences <strong>in</strong> HR practices. In free enterprise systems,<br />

for <strong>in</strong>st<strong>an</strong>ce, the need for efficiency tends to favour HR policies that value<br />

productivity, efficient workers, <strong>an</strong>d staff cutt<strong>in</strong>g where market forces dictate.<br />

Mov<strong>in</strong>g along the scale toward more socialist systems, HR practices tend to shift<br />

toward prevent<strong>in</strong>g unemployment, even at the expense of sacrific<strong>in</strong>g efficiency.<br />

Labour Cost Factors: Differences <strong>in</strong> labour costs may also produce differences<br />

<strong>in</strong> HR practices. High labour costs c<strong>an</strong> require a focus on efficiency, for<br />

<strong>in</strong>st<strong>an</strong>ce, <strong>an</strong>d on HR practices (like pay-for-perform<strong>an</strong>ce) aimed at improv<strong>in</strong>g<br />

employee perform<strong>an</strong>ce. Intercountry differences <strong>in</strong> labour costs are subst<strong>an</strong>tial.<br />

For example, hourly compensation costs <strong>in</strong> U.S. dollars for production workers<br />

<strong>in</strong> m<strong>an</strong>ufactur<strong>in</strong>g recently r<strong>an</strong>ged from a high of $25.56 <strong>in</strong> Germ<strong>an</strong>y to a low of<br />

$2.65 <strong>in</strong> Mexico. 14 Wide gaps also exist <strong>in</strong> hours worked. For example, workers<br />

<strong>in</strong> Portugal average about 1980 hours of work <strong>an</strong>nually, while workers <strong>in</strong><br />

Germ<strong>an</strong>y average 1648 hours. Employees <strong>in</strong> Europe generally receive four<br />

weeks of vacation as compared with two or three weeks <strong>in</strong> C<strong>an</strong>ada.<br />

Industrial Relations Factors: Industrial relations, <strong>an</strong>d specifically the relationship<br />

between the worker, the union, <strong>an</strong>d the employer, vary dramatically<br />

from country to country <strong>an</strong>d have <strong>an</strong> enormous impact on HRM practices. In<br />

Germ<strong>an</strong>y, for <strong>in</strong>st<strong>an</strong>ce, codeterm<strong>in</strong>ation is the rule. Here, employees have the<br />

legal right to a voice <strong>in</strong> sett<strong>in</strong>g comp<strong>an</strong>y policies. 15 On the other h<strong>an</strong>d, <strong>in</strong> m<strong>an</strong>y<br />

other countries, the state <strong>in</strong>terferes little <strong>in</strong> the relations between employers <strong>an</strong>d<br />

unions.<br />

Summary: Intercountry variations <strong>in</strong> culture, economic systems, labour costs,<br />

<strong>an</strong>d <strong>in</strong>dustrial relations systems complicate the task of select<strong>in</strong>g, tra<strong>in</strong><strong>in</strong>g, <strong>an</strong>d<br />

m<strong>an</strong>ag<strong>in</strong>g employees abroad. These variations result <strong>in</strong> correspond<strong>in</strong>g differences<br />

<strong>in</strong> m<strong>an</strong>agement styles <strong>an</strong>d practices from country to country, <strong>an</strong>d such dif-


5<br />

Chapter 13<br />

Figure 13.1 Emerg<strong>in</strong>g Dest<strong>in</strong>ations for Foreign Assignments<br />

Country or Region<br />

Type of Government<br />

GDP Per Capita (US$)<br />

Inflation Rate<br />

People’s Republic of Ch<strong>in</strong>a (PRC) Communist $2,900 10.1% St<strong>an</strong>dard Ch<strong>in</strong>ese R<strong>an</strong>ge: C<strong>an</strong>adi<strong>an</strong> citizens Mon. through Fri., Rules for hir<strong>in</strong>g Ch<strong>in</strong>ese<br />

(Zhonghua Renm<strong>in</strong> Gongheguo) state or M<strong>an</strong>dar<strong>in</strong>, Yue $119– must have a 08:00–noon <strong>an</strong>d nationals depend on the<br />

(C<strong>an</strong>tonese), Wu, 226 passport <strong>an</strong>d visa. 13:00 (or 14:00)– type of establishment:<br />

M<strong>in</strong>bei, M<strong>in</strong>n<strong>an</strong>, Most bus<strong>in</strong>ess 17:00<br />

wholly–owned, jo<strong>in</strong>t<br />

Xi<strong>an</strong>g, G<strong>an</strong>, Hakka visitors on <strong>in</strong>itial<br />

venture or representative<br />

dialects, m<strong>in</strong>ority<br />

visits enter on<br />

office.<br />

l<strong>an</strong>guages.<br />

tourist visas, which<br />

don’t require a<br />

letter of <strong>in</strong>vitation.<br />

Native L<strong>an</strong>guages<br />

Travel Per Diem (US$)<br />

Entry Requirements<br />

St<strong>an</strong>dard Workweek<br />

Labour Law Snapshot<br />

Republic of India Federal $1,500 9% English is R<strong>an</strong>ge: A passport <strong>an</strong>d Most offices: Less th<strong>an</strong> 2% of the total<br />

republic import<strong>an</strong>t for $186– a visa are Mon. through Fri., workforce is unionized.<br />

national, political 306 required. Also: Some offices: Worker days lost to<br />

<strong>an</strong>d commercial evidence of Mon. through Sat. strikes <strong>an</strong>d lockouts<br />

communication. yellow fever have decl<strong>in</strong>ed s<strong>in</strong>ce<br />

H<strong>in</strong>di is the immunization if the 1991.<br />

primary tongue of traveler is arriv<strong>in</strong>g<br />

30% of the people. from <strong>an</strong> <strong>in</strong>fected<br />

area.<br />

Federative Republic of Brazil Federal $6,100 23% Official l<strong>an</strong>guage: R<strong>an</strong>ge: Travelers must Mon. through Fri., Labour unions, especially<br />

(Rebublica Federativa do Brasil) republic Portuguese. Also $56– have a 08:30 or 09:00– <strong>in</strong> the most skilled sectors,<br />

Sp<strong>an</strong>ish, English 252 temporary 17:30 or 18:00 tend to be well-org<strong>an</strong>ized<br />

<strong>an</strong>d French. bus<strong>in</strong>ess visa with a one- to <strong>an</strong>d aggressive <strong>in</strong><br />

(valid for 90 two-hour lunch. defend<strong>in</strong>g wages <strong>an</strong>d<br />

days) if they pl<strong>an</strong> Some factories: conditions.<br />

to tr<strong>an</strong>sact<br />

bus<strong>in</strong>ess.<br />

half-days on Sat.<br />

Russi<strong>an</strong> Federation Federation $5,300 7% Primary l<strong>an</strong>guage: R<strong>an</strong>ge: C<strong>an</strong>adi<strong>an</strong> citizens 40 hours per week. Local labour mobility<br />

(Rossiyskaya Federatsiya) Russi<strong>an</strong>. $191– must have a with<strong>in</strong> Russia is limited<br />

319 passport <strong>an</strong>d visa. by hous<strong>in</strong>g shortages<br />

Visas are issued<br />

<strong>an</strong>d difficulties <strong>in</strong><br />

based on support obta<strong>in</strong><strong>in</strong>g governmentfrom<br />

a sponsor: required residence<br />

a Russi<strong>an</strong><br />

<strong>in</strong>dividual or<br />

org<strong>an</strong>ization.<br />

permits.<br />

United Mexic<strong>an</strong> States Federal $7,700 52% Sp<strong>an</strong>ish <strong>an</strong>d R<strong>an</strong>ge: C<strong>an</strong>adi<strong>an</strong> citizens 48 hours For overtime, workers<br />

(Estados Unidos Mexic<strong>an</strong>os) republic various May<strong>an</strong> $61– c<strong>an</strong> apply for a <strong>in</strong>clud<strong>in</strong>g one must be paid twice<br />

operat<strong>in</strong>g dialects. 255 bus<strong>in</strong>ess visa for paid day of rest. their normal rate—<strong>an</strong>d<br />

under a up to 30 days on three times their hourly<br />

centralized arrival <strong>in</strong> Mexico. rate when more th<strong>an</strong><br />

government Longer stays n<strong>in</strong>e hours per week<br />

require <strong>an</strong> FM-3<br />

visa.<br />

of overtime.<br />

Republic of S<strong>in</strong>gapore Republic $22,900 1.7% National l<strong>an</strong>guage: $211 Passports are 44 hours: The government places<br />

with<strong>in</strong> a Malay. Other required. Visas Mon. through Fri., a ceil<strong>in</strong>g on the % of<br />

common- l<strong>an</strong>guages: aren’t necessary 08:30–17:30 <strong>an</strong>d foreign workers various<br />

wealth Ch<strong>in</strong>ese, Tamil for C<strong>an</strong>adi<strong>an</strong>- Sat., 08:30–13:00. <strong>in</strong>dustries may employ<br />

<strong>an</strong>d English. based travelers. <strong>an</strong>d a monthly levy for<br />

each foreign worker.<br />

Hong Kong Territory of $27,500 8.4% Ch<strong>in</strong>ese $344 Visas allow<strong>in</strong>g Mon. through Fri., M<strong>in</strong>imal labour relations<br />

Ch<strong>in</strong>a as of (C<strong>an</strong>tonese) <strong>an</strong>d residence <strong>an</strong>d 09:00–17:00. Sat. difficulties. The average<br />

July 1997 English. local employment was traditionally a number of days lost due<br />

for expats are half-day, but m<strong>an</strong>y to <strong>in</strong>dustrial conflicts is<br />

gr<strong>an</strong>ted on the comp<strong>an</strong>ies now one of the lowest <strong>in</strong><br />

basis of simple advertise 5-day the world.<br />

procedures. workweeks.


Labour Force<br />

Unemployment Rate<br />

Literacy Rate<br />

Telephone System<br />

Source: Adapted from Global Workforce, J<strong>an</strong>uary 1998, pp. 18-21.<br />

<strong>M<strong>an</strong>ag<strong>in</strong>g</strong> <strong>Hum<strong>an</strong></strong> <strong>Resources</strong> <strong>in</strong> <strong>an</strong> <strong>International</strong> Bus<strong>in</strong>ess 6<br />

583.6 5.2% 81.5% Domestic <strong>an</strong>d Co. <strong>in</strong>sur<strong>an</strong>ce 9 schools 15–25% Foreign Embassy of the PRC<br />

million (1995) (1995) <strong>in</strong>ternational should cover <strong>in</strong> 6 cities <strong>in</strong>vestment 515 Patrick Street<br />

(1991) services are emergency <strong>in</strong>clud<strong>in</strong>g Ottawa, Ontario K1N 5H3<br />

<strong>in</strong>creas<strong>in</strong>gly evacuations. (U.S.): $38 Tel: 613-789-3434<br />

available for Serious cases billion <strong>in</strong><br />

private use. are often 1995.<br />

Unevenly h<strong>an</strong>dled <strong>in</strong><br />

distributed system. Hong Kong.<br />

314.751 Info not 52% Probably the Adequate 6 schools 10–20% U.S. High Commission of India<br />

million available. (1995) least adequate care is <strong>in</strong> 6 cities <strong>in</strong>vestment: 10 Spr<strong>in</strong>gfield Road<br />

(1990) system of the available <strong>in</strong> $192 Ottawa, Ontario K1M 1C9<br />

<strong>in</strong>dustrializ<strong>in</strong>g population million <strong>in</strong> Tel: 613-744-3751<br />

countries. centres. 1995.<br />

Slows Doctors <strong>an</strong>d<br />

<strong>in</strong>dustrial <strong>an</strong>d hospitals often<br />

commericial expect payment<br />

growth. <strong>in</strong> cash.<br />

E-mail: hicom<strong>in</strong>d@spr<strong>in</strong>t.ca<br />

URL: www.docuweb.ca/India<br />

57 5% 83.3% Good work<strong>in</strong>g Information not 12 schools 0–10% U.S. Embassy of Brazil<br />

million (1995) (1995) system. available. <strong>in</strong> 10 cities Investment: 450 Wilbrod Street<br />

(1989) $23.6 billion Ottawa, Ontario K1N 6M8<br />

by end of Tel: 613-237-1090<br />

1995. E-mail: mailbox@brasemb.org<br />

85 8.2% 98% Enlist<strong>in</strong>g Far below 3 schools 10–25% Foreign Embassy of the Russi<strong>an</strong><br />

million (1995) (1995) foreign help to Western <strong>in</strong> 3 cities. <strong>in</strong>vestment Federation<br />

(1993) speed up st<strong>an</strong>dards with (<strong>in</strong>clud<strong>in</strong>g 2650 Charlotte Street<br />

modernization. severe U.S.): $2.1 Ottawa, Ontario K1N 8L5<br />

A severe shortages of billion <strong>in</strong> Tel: 613-235-4341<br />

h<strong>an</strong>dicap to basic supplies. 1996. E-mail: rusemb@magma.ca<br />

the economy.<br />

URL: www.magma.ca/~rusemb<br />

33.6 10% 89.6% Adequate domestic Dependable 15 schools 0–5% Information Embassy of Mexico<br />

million (1995) (1995) service for <strong>in</strong> the pr<strong>in</strong>cipal <strong>in</strong> 10 cities not available. 45 O'Connor Street, Suite 1500<br />

(1994) bus<strong>in</strong>ess <strong>an</strong>d cities. Most Ottawa, Ontario K1P 1A4<br />

gov’t, but the private doctors Tel: 613-233-8988<br />

public is poorly have North<br />

served. Americ<strong>an</strong><br />

tra<strong>in</strong><strong>in</strong>g.<br />

Health & Medical Care<br />

<strong>International</strong> Schools<br />

Hardship Premium<br />

Direct Investment (US$)<br />

Embassy Information<br />

E-mail: <strong>in</strong>fo@embamexc<strong>an</strong>.com<br />

URL: www.embamexc<strong>an</strong>.com<br />

1.649 2.6% 91.1% Good domestic Information not 7 schools 0% Foreign Consulate-General of the<br />

million (1995) (1995) facilities <strong>an</strong>d available. <strong>in</strong> a small <strong>in</strong>vestment Republic of S<strong>in</strong>gapore<br />

(1994) <strong>in</strong>ternational country (<strong>in</strong>clud<strong>in</strong>g 40 K<strong>in</strong>g Street West, Suite 3005<br />

service. U.S.) <strong>in</strong> Toronto, Ontario M5H 1H1<br />

m<strong>an</strong>ufactur<strong>in</strong>g:<br />

$4.1 billion<br />

<strong>in</strong> 1996<br />

Tel: 416-866-6134<br />

2.915 3.5% 92.2% Modern facilities Information not 11 schools 0% U.S. Embassy of the PRC<br />

million (1995) (Age 15+ provide excellent available. <strong>in</strong> a small Investment: 515 Patrick Street<br />

(1994) had domestic <strong>an</strong>d region $13.8 billion Ottawa, Ontario K1N 5H3<br />

some <strong>in</strong>ternational by the end of Tel: 613-789-3434<br />

school;<br />

1995)<br />

service. 1995.


7<br />

Chapter 13<br />

C<strong>an</strong>adi<strong>an</strong> Employee Relocation<br />

Council<br />

www.cerc.ca<br />

ferences “… may stra<strong>in</strong> relations between headquarters <strong>an</strong>d subsidiary personnel<br />

or make a m<strong>an</strong>ager less effective when work<strong>in</strong>g abroad th<strong>an</strong> at home.” 16<br />

<strong>International</strong> assignments thus run a relatively high risk of fail<strong>in</strong>g unless special<br />

steps are taken <strong>in</strong> select<strong>in</strong>g, tra<strong>in</strong><strong>in</strong>g, <strong>an</strong>d compensat<strong>in</strong>g <strong>in</strong>ternational assignees.<br />

Improv<strong>in</strong>g <strong>International</strong> Assignments Through<br />

Selection<br />

W<strong>in</strong>dham <strong>International</strong><br />

www.ExpatSpouse.com<br />

C<strong>an</strong>adi<strong>an</strong> comp<strong>an</strong>ies have reported low failure rates for employees on foreign<br />

assignments relative to other countries, particularly the United States. 17 Failure<br />

is def<strong>in</strong>ed as the premature return of employees to their home country or the<br />

<strong>in</strong>ability of expatriates to achieve their bus<strong>in</strong>ess goals. One survey concluded<br />

that three-quarters of U.S. mult<strong>in</strong>ational comp<strong>an</strong>ies experience expatriate<br />

assignment failure rates of 10 percent or more. 18 Europe<strong>an</strong> <strong>an</strong>d Jap<strong>an</strong>ese mult<strong>in</strong>ationals<br />

reported lower failure rates, with only about one-sixth of Jap<strong>an</strong>ese<br />

mult<strong>in</strong>ationals <strong>an</strong>d three percent of Europe<strong>an</strong> mult<strong>in</strong>ationals report<strong>in</strong>g more<br />

th<strong>an</strong> a 10-percent expatriate recall rate. For Americ<strong>an</strong> mult<strong>in</strong>ationals, the reasons<br />

for expatriate failure (<strong>in</strong> descend<strong>in</strong>g order of import<strong>an</strong>ce) were <strong>in</strong>ability of<br />

spouse to adjust, m<strong>an</strong>agers’ <strong>in</strong>ability to adjust, other family problems, m<strong>an</strong>agers’<br />

personal or emotional immaturity, <strong>an</strong>d <strong>in</strong>ability to cope with larger overseas<br />

responsibility. M<strong>an</strong>agers of Europe<strong>an</strong> firms emphasized only the <strong>in</strong>ability<br />

of the m<strong>an</strong>ager’s spouse to adjust as <strong>an</strong> expl<strong>an</strong>ation for the expatriate’s failed<br />

assignment. Jap<strong>an</strong>ese firms emphasized (<strong>in</strong> descend<strong>in</strong>g order) <strong>in</strong>ability to cope<br />

with larger overseas responsibility, difficulties with new assignment, personal or<br />

emotional problems, lack of technical competence, <strong>an</strong>d f<strong>in</strong>ally, <strong>in</strong>ability of the<br />

spouse to adjust. 19 Thus it is usually not <strong>in</strong>adequate technical competence but<br />

family <strong>an</strong>d personal problems that underm<strong>in</strong>e the <strong>in</strong>ternational assignee.<br />

The C<strong>an</strong>adi<strong>an</strong> experience is unique. 20 Factors identified by C<strong>an</strong>adi<strong>an</strong> firms<br />

as import<strong>an</strong>t to expatriate success <strong>in</strong>clude flexibility, l<strong>an</strong>guage ability, <strong>an</strong>d family<br />

adjustment. However, these factors were not identified by C<strong>an</strong>adi<strong>an</strong> comp<strong>an</strong>ies<br />

as hav<strong>in</strong>g been part of the selection <strong>an</strong>d tra<strong>in</strong><strong>in</strong>g process for expatriates.<br />

There are three potential expl<strong>an</strong>ations for this result. First, C<strong>an</strong>adi<strong>an</strong>s may be<br />

more culturally adaptable th<strong>an</strong> their foreign counterparts because they are<br />

already familiar with bil<strong>in</strong>gualism <strong>an</strong>d multiculturalism. Second, C<strong>an</strong>adi<strong>an</strong><br />

expatriates are so few <strong>in</strong> number that they c<strong>an</strong> be dealt with on <strong>an</strong> <strong>in</strong>dividual<br />

basis. Thus their firms may be do<strong>in</strong>g more to prepare <strong>an</strong>d support them th<strong>an</strong><br />

they report, because their systems are not formalized. Third, C<strong>an</strong>adi<strong>an</strong> expatriate<br />

assignments have tended to be <strong>in</strong> culturally similar situations, which makes<br />

successful adaptation more likely.<br />

These problems have resulted <strong>in</strong> relocation policies becom<strong>in</strong>g more flexible.<br />

21 Some org<strong>an</strong>izations have moved away from full-scale relocation of <strong>an</strong><br />

employee <strong>an</strong>d his or her family to alternatives such as: frequent extended bus<strong>in</strong>ess<br />

trips with correspond<strong>in</strong>g time spent back at home; short-term assignments<br />

of from three to twelve months with frequent home leave; <strong>an</strong>d the dual household<br />

arr<strong>an</strong>gement where the employee’s family rema<strong>in</strong>s at home <strong>an</strong>d the<br />

employee sets up a small household for him or herself <strong>in</strong> the foreign country.<br />

Cost is <strong>an</strong>other signific<strong>an</strong>t factor beh<strong>in</strong>d the grow<strong>in</strong>g number of short-term<br />

assignments, as they are generally seen as less costly th<strong>an</strong> traditional expatriate<br />

assignments. 22


A recent survey of 520 mult<strong>in</strong>ational comp<strong>an</strong>ies worldwide, <strong>in</strong>clud<strong>in</strong>g 50<br />

C<strong>an</strong>adi<strong>an</strong> comp<strong>an</strong>ies, with a total of more th<strong>an</strong> 30 000 employees on short-term<br />

assignment, found that overall program coord<strong>in</strong>ation is the biggest challenge—<br />

often f<strong>in</strong>d<strong>in</strong>g out who is on short-term assignment c<strong>an</strong> be a major problem <strong>in</strong><br />

large mult<strong>in</strong>ationals. Unfortunately, relocation support services provided to<br />

employees on short-term assignment is often <strong>in</strong>consistent <strong>an</strong>d frequently <strong>in</strong>adequate.<br />

More th<strong>an</strong> half the time, orientation, security brief<strong>in</strong>gs, cross-cultural<br />

tra<strong>in</strong><strong>in</strong>g, <strong>an</strong>d l<strong>an</strong>guage tra<strong>in</strong><strong>in</strong>g are provide on a case-by-case basis. Thus m<strong>an</strong>ag<strong>in</strong>g<br />

short-term assignments effectively is a signific<strong>an</strong>t challenge for both HR<br />

m<strong>an</strong>agers <strong>an</strong>d bus<strong>in</strong>ess unit m<strong>an</strong>agers. 23<br />

<strong>International</strong> Staff<strong>in</strong>g: Sources of M<strong>an</strong>agers<br />

There are several ways <strong>in</strong> which to classify <strong>in</strong>ternational m<strong>an</strong>agers. Locals are<br />

citizens of the countries where they are work<strong>in</strong>g. Expatriates are non-citizens of<br />

the countries <strong>in</strong> which they are work<strong>in</strong>g. 24 Home-country nationals are the citizens<br />

of the country <strong>in</strong> which the mult<strong>in</strong>ational comp<strong>an</strong>y’s headquarters is<br />

based. 25 Third-country nationals are citizens of a country other th<strong>an</strong> the parent<br />

or the host country—for example, a British executive work<strong>in</strong>g <strong>in</strong> a Tokyo subsidiary<br />

of a C<strong>an</strong>adi<strong>an</strong> mult<strong>in</strong>ational b<strong>an</strong>k. 26<br />

Expatriates represent a m<strong>in</strong>ority of m<strong>an</strong>agers. Thus, “most m<strong>an</strong>agerial positions<br />

are filled by locals rather th<strong>an</strong> expatriates <strong>in</strong> both headquarters or foreign<br />

subsidiary operations.” 27 There are several reasons to rely on local, host-country<br />

m<strong>an</strong>agement talent for fill<strong>in</strong>g the foreign subsidiary’s m<strong>an</strong>agement r<strong>an</strong>ks. M<strong>an</strong>y<br />

people simply prefer not to work <strong>in</strong> a foreign country, <strong>an</strong>d <strong>in</strong> general the cost of<br />

us<strong>in</strong>g expatriates is far greater th<strong>an</strong> the cost of us<strong>in</strong>g local m<strong>an</strong>agement talent. 28<br />

The mult<strong>in</strong>ational corporation may be viewed locally as a “better citizen” if it<br />

uses local m<strong>an</strong>agement talent, <strong>an</strong>d <strong>in</strong>deed some governments actually press for<br />

the “nativization” of local m<strong>an</strong>agement. 29 There may also be a fear that expatriates,<br />

know<strong>in</strong>g that they are posted to the foreign subsidiary for only a few<br />

years, may overemphasize short-term projects rather th<strong>an</strong> focus on perhaps<br />

more necessary long-term tasks. 30<br />

There are also several reasons for us<strong>in</strong>g expatriates—either home-country or<br />

third-country nationals—for staff<strong>in</strong>g subsidiaries. The major reason is reportedly<br />

technical competence: <strong>in</strong> other words, employers c<strong>an</strong>not f<strong>in</strong>d local c<strong>an</strong>didates<br />

with the required technical qualifications. 31 Mult<strong>in</strong>ationals also <strong>in</strong>creas<strong>in</strong>gly<br />

view a successful st<strong>in</strong>t abroad as a required step <strong>in</strong> develop<strong>in</strong>g top m<strong>an</strong>agers.<br />

Control is <strong>an</strong>other import<strong>an</strong>t reason. Mult<strong>in</strong>ationals sometimes assign<br />

home-country nationals from their headquarters staff abroad on the assumption<br />

that these m<strong>an</strong>agers are more steeped <strong>in</strong> the firm’s policies <strong>an</strong>d culture <strong>an</strong>d more<br />

likely to unquestion<strong>in</strong>gly implement headquarters’ <strong>in</strong>structions.<br />

<strong>International</strong> Staff<strong>in</strong>g Policy<br />

<strong>M<strong>an</strong>ag<strong>in</strong>g</strong> <strong>Hum<strong>an</strong></strong> <strong>Resources</strong> <strong>in</strong> <strong>an</strong> <strong>International</strong> Bus<strong>in</strong>ess 8<br />

Mult<strong>in</strong>ational firms’ top executives are often classified as either ethnocentric,<br />

polycentric, or geocentric. 32 In <strong>an</strong> ethnocentric corporation, “… the prevail<strong>in</strong>g<br />

attitude is that home country attitudes, m<strong>an</strong>agement style, knowledge, evaluation<br />

criteria, <strong>an</strong>d m<strong>an</strong>agers are superior to <strong>an</strong>yth<strong>in</strong>g the host country might have<br />

to offer.” 33 In the polycentric corporation, “there is a conscious belief that only<br />

host-country m<strong>an</strong>agers c<strong>an</strong> ever really underst<strong>an</strong>d the culture <strong>an</strong>d behaviour of


9<br />

Chapter 13<br />

the host-country market; therefore, the foreign subsidiary should be m<strong>an</strong>aged<br />

by local people.” 34 The geocentric approach, which is becom<strong>in</strong>g more common,<br />

assumes that m<strong>an</strong>agement c<strong>an</strong>didates must be searched for on a global basis, on<br />

the assumption that the best m<strong>an</strong>ager for <strong>an</strong>y specific position <strong>an</strong>ywhere on the<br />

globe may be found <strong>in</strong> <strong>an</strong>y of the countries <strong>in</strong> which the firm operates.<br />

These three mult<strong>in</strong>ational attitudes tr<strong>an</strong>slate <strong>in</strong>to three <strong>in</strong>ternational staff<strong>in</strong>g<br />

policies. An ethnocentric staff<strong>in</strong>g policy is one <strong>in</strong> which all key m<strong>an</strong>agement<br />

positions are filled by parent-country nationals. 35 At Royal Dutch Shell, for<br />

<strong>in</strong>st<strong>an</strong>ce, virtually all f<strong>in</strong><strong>an</strong>cial controllers around the world are Dutch nationals.<br />

Reasons given for ethnocentric staff<strong>in</strong>g policies <strong>in</strong>clude lack of qualified<br />

host-country senior m<strong>an</strong>agement talent, a desire to ma<strong>in</strong>ta<strong>in</strong> a unified corporate<br />

culture <strong>an</strong>d tighter control, <strong>an</strong>d the desire to tr<strong>an</strong>sfer the parent firm’s core competencies<br />

(for <strong>in</strong>st<strong>an</strong>ce, a specialized m<strong>an</strong>ufactur<strong>in</strong>g skill) to a foreign subsidiary<br />

more expeditiously. 36<br />

A polycentric-oriented firm would staff foreign subsidiaries with host-country<br />

nationals <strong>an</strong>d its home-office headquarters with parent-country nationals. This<br />

may reduce the local cultural misunderst<strong>an</strong>d<strong>in</strong>gs that expatriate m<strong>an</strong>agers may<br />

exhibit. It will also almost undoubtedly be less expensive. One expert estimates<br />

that <strong>an</strong> expatriate executive c<strong>an</strong> cost a firm up to three times as much as a<br />

domestic executive because of tr<strong>an</strong>sfer expenses <strong>an</strong>d other expenses such as<br />

school<strong>in</strong>g for children, <strong>an</strong>nual home leave, <strong>an</strong>d the need to pay <strong>in</strong>come taxes <strong>in</strong><br />

two countries. 37<br />

A geocentric staff<strong>in</strong>g policy “seeks the best people for key jobs throughout<br />

the org<strong>an</strong>ization, regardless of nationality.” 38 This may allow the global firm to<br />

use its hum<strong>an</strong> resources more efficiently by tr<strong>an</strong>sferr<strong>in</strong>g the best person to the<br />

open job, wherever he or she may be. It c<strong>an</strong> also help to build a stronger <strong>an</strong>d<br />

more consistent culture <strong>an</strong>d set of values among the entire global m<strong>an</strong>agement<br />

team. Team members here are cont<strong>in</strong>ually <strong>in</strong>teract<strong>in</strong>g <strong>an</strong>d network<strong>in</strong>g with each<br />

other as they move from assignment to assignment around the globe <strong>an</strong>d participate<br />

<strong>in</strong> global development activities.<br />

Select<strong>in</strong>g <strong>International</strong> M<strong>an</strong>agers<br />

There are common traits which m<strong>an</strong>agers to be assigned domestically <strong>an</strong>d overseas<br />

will obviously share. Wherever a person is to be posted, he or she will need<br />

the technical knowledge <strong>an</strong>d skills to do the job <strong>an</strong>d the <strong>in</strong>telligence <strong>an</strong>d people<br />

skills to be a successful m<strong>an</strong>ager, for <strong>in</strong>st<strong>an</strong>ce. 39<br />

However, as discussed earlier <strong>in</strong> this chapter, foreign assignments make<br />

dem<strong>an</strong>ds on expatriate assignees that are different from what the m<strong>an</strong>ager<br />

would face if simply assigned to a m<strong>an</strong>agement post <strong>in</strong> his or her home country.<br />

There is the need to cope with a work force <strong>an</strong>d m<strong>an</strong>agement colleagues whose<br />

cultural <strong>in</strong>cl<strong>in</strong>ations may be drastically different from one’s own, <strong>an</strong>d the considerable<br />

stress that be<strong>in</strong>g alone <strong>in</strong> a foreign l<strong>an</strong>d c<strong>an</strong> br<strong>in</strong>g to bear on the s<strong>in</strong>gle<br />

m<strong>an</strong>ager. Of course, if spouse <strong>an</strong>d children will share the assignment, there<br />

are also the complexities <strong>an</strong>d pressures that the family will have to confront,<br />

from learn<strong>in</strong>g a new l<strong>an</strong>guage to shopp<strong>in</strong>g <strong>in</strong> str<strong>an</strong>ge surround<strong>in</strong>gs, to f<strong>in</strong>d<strong>in</strong>g<br />

new friends <strong>an</strong>d attend<strong>in</strong>g new schools.<br />

As summarized <strong>in</strong> Figure 13.2, personal characteristics successfully dist<strong>in</strong>guished<br />

the m<strong>an</strong>agers identified by their comp<strong>an</strong>ies as “high potential.”<br />

Consistent with results such as those mentioned previously, the characteristics—


such as sensitive to cultural differences, bus<strong>in</strong>ess knowledge, br<strong>in</strong>gs out the best<br />

<strong>in</strong> people, takes risks, <strong>an</strong>d is open to criticism—reflect a blend of technical<br />

expertise, openness, <strong>an</strong>d flexibility <strong>in</strong> deal<strong>in</strong>g with people <strong>an</strong>d gett<strong>in</strong>g th<strong>in</strong>gs<br />

done.<br />

Adaptability Screen<strong>in</strong>g<br />

<strong>M<strong>an</strong>ag<strong>in</strong>g</strong> <strong>Hum<strong>an</strong></strong> <strong>Resources</strong> <strong>in</strong> <strong>an</strong> <strong>International</strong> Bus<strong>in</strong>ess 10<br />

Figure 13.2 Traits Dist<strong>in</strong>guish<strong>in</strong>g Successful <strong>International</strong> Executives<br />

SCALE SAMPLE ITEM<br />

Sensitive to Cultural Differences When work<strong>in</strong>g with people from other cultures, works<br />

hard to underst<strong>an</strong>d their perspectives.<br />

Bus<strong>in</strong>ess Knowledge Has a solid underst<strong>an</strong>d<strong>in</strong>g of our products <strong>an</strong>d<br />

services.<br />

Courage to Take a St<strong>an</strong>d Is will<strong>in</strong>g to take a st<strong>an</strong>d on issues.<br />

Br<strong>in</strong>gs Out the Best <strong>in</strong> People Has a special talent for deal<strong>in</strong>g with people.<br />

Acts with Integrity C<strong>an</strong> be depended on to tell the truth regardless of<br />

circumst<strong>an</strong>ces.<br />

Is Insightful Is good at identify<strong>in</strong>g the most import<strong>an</strong>t part of a<br />

complex problem or issue.<br />

Is Committed to Success Clearly demonstrates commitment to see<strong>in</strong>g the<br />

org<strong>an</strong>ization succeed.<br />

Takes Risks Takes personal as well as bus<strong>in</strong>ess risks.<br />

Uses Feedback Has ch<strong>an</strong>ged as a result of feedback.<br />

Is Culturally Adventurous Enjoys the challenge of work<strong>in</strong>g <strong>in</strong> countries other<br />

th<strong>an</strong> his/her own.<br />

Seeks Opportunities to Learn Takes adv<strong>an</strong>tage of opportunities to do new th<strong>in</strong>gs.<br />

Is Open to Criticism Appears brittle–as if criticism might cause him/her<br />

to break.*<br />

Seeks Feedback Pursues feedback even when others are reluct<strong>an</strong>t to<br />

give <strong>in</strong>.<br />

Is Flexible<br />

*Reverse scored<br />

Doesn’t get so <strong>in</strong>vested <strong>in</strong> th<strong>in</strong>gs that she/he c<strong>an</strong>not<br />

ch<strong>an</strong>ge when someth<strong>in</strong>g doesn’t work.<br />

Source: G. Spreitzer, M. McCall Jr. & J. Mahoney, “Early Identification of <strong>International</strong> Executives”, Journal<br />

of Applied Psychology 82 (1), 1997, pp. 6–29.<br />

Adaptability screen<strong>in</strong>g is generally recommended as <strong>an</strong> <strong>in</strong>tegral part of the expatriate<br />

selection process. Generally conducted by a professional psychologist or<br />

psychiatrist, adaptability screen<strong>in</strong>g aims to assess the family’s probable success<br />

<strong>in</strong> h<strong>an</strong>dl<strong>in</strong>g the foreign tr<strong>an</strong>sfer <strong>an</strong>d to alert the couple to personal issues (such<br />

as the impact on children) that the foreign move may <strong>in</strong>volve. 40


11<br />

Chapter 13<br />

Tr<strong>an</strong>sition Dynamics<br />

www.tr<strong>an</strong>sition-dynamics.com<br />

The Expatriate Group<br />

www.expat.ca<br />

Past experience is often the best predictor of future success. Comp<strong>an</strong>ies like<br />

Colgate-Palmolive, therefore, look for overseas c<strong>an</strong>didates whose work <strong>an</strong>d<br />

non-work experience, education, <strong>an</strong>d l<strong>an</strong>guage skills already demonstrate a<br />

commitment to <strong>an</strong>d facility <strong>in</strong> liv<strong>in</strong>g <strong>an</strong>d work<strong>in</strong>g with different cultures. 41 Even<br />

several summers spent successfully travell<strong>in</strong>g overseas or participat<strong>in</strong>g <strong>in</strong> foreign<br />

student programs would seem to provide some concrete basis for believ<strong>in</strong>g that<br />

the potential tr<strong>an</strong>sferee c<strong>an</strong> accomplish the required adaptation when he or she<br />

arrives overseas.<br />

Realistic job previews at this po<strong>in</strong>t are also crucial. Aga<strong>in</strong>, both the potential<br />

assignee <strong>an</strong>d his or her family require all of the <strong>in</strong>formation that c<strong>an</strong> be provided<br />

on the problems to expect <strong>in</strong> the new job (such as m<strong>an</strong>datory private school<strong>in</strong>g<br />

for the children) as well as <strong>an</strong>y <strong>in</strong>formation obta<strong>in</strong>able about the cultural<br />

benefits, problems, <strong>an</strong>d idiosyncrasies of the country <strong>in</strong> question. A pre-assignment<br />

visit to the new location by the employee <strong>an</strong>d his or her family c<strong>an</strong> provide <strong>an</strong><br />

opportunity to make <strong>an</strong> <strong>in</strong>formed decision about a potential relocation assignment.<br />

42 <strong>International</strong> HR m<strong>an</strong>agers speak about avoid<strong>in</strong>g culture shock <strong>in</strong> much<br />

the same way as we discussed us<strong>in</strong>g realistic job previews to avoid reality shock<br />

among new employees. In <strong>an</strong>y case, the rule here is to spell it out ahead of time,<br />

as firms like Ciba-Geigy do for their <strong>in</strong>ternational tr<strong>an</strong>sferees. 43<br />

There are also paper-<strong>an</strong>d-pencil tests that c<strong>an</strong> be used to more effectively<br />

select employees for overseas assignments. The Overseas Assignment Inventory<br />

is one such assessment tool. Based on 12 years of research with more th<strong>an</strong> 7000<br />

c<strong>an</strong>didates, the test’s publisher contends that it is useful <strong>in</strong> identify<strong>in</strong>g characteristics<br />

<strong>an</strong>d attitudes that such c<strong>an</strong>didates should have. 44<br />

Tra<strong>in</strong><strong>in</strong>g <strong>an</strong>d Ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g <strong>International</strong> Employees<br />

Orientation <strong>an</strong>d tra<strong>in</strong><strong>in</strong>g for<br />

<strong>in</strong>ternational assignments<br />

c<strong>an</strong> help employees (<strong>an</strong>d<br />

their families) to avoid “culture<br />

shock” <strong>an</strong>d better<br />

adjust to their new surround<strong>in</strong>gs.<br />

Pa<strong>in</strong>stak<strong>in</strong>g screen<strong>in</strong>g is just the first step <strong>in</strong> ensur<strong>in</strong>g that the foreign assignee<br />

is successful. The employee may then require special tra<strong>in</strong><strong>in</strong>g <strong>an</strong>d, additionally,<br />

<strong>in</strong>ternational HR policies must be formulated for compensat<strong>in</strong>g the firm’s overseas<br />

m<strong>an</strong>agers <strong>an</strong>d ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g healthy labour relations.<br />

Orient<strong>in</strong>g <strong>an</strong>d Tra<strong>in</strong><strong>in</strong>g Employees for<br />

<strong>International</strong> Assignments<br />

When it comes to provid<strong>in</strong>g the orientation <strong>an</strong>d tra<strong>in</strong><strong>in</strong>g required for<br />

success overseas, most North Americ<strong>an</strong> firms provide little or no systematic<br />

selection <strong>an</strong>d tra<strong>in</strong><strong>in</strong>g. While comp<strong>an</strong>y presidents <strong>an</strong>d chairpersons<br />

say that <strong>in</strong>ternational bus<strong>in</strong>ess is grow<strong>in</strong>g <strong>in</strong> import<strong>an</strong>ce <strong>an</strong>d<br />

requires employees to be firmly grounded <strong>in</strong> the economics <strong>an</strong>d practices<br />

of foreign countries, few of their comp<strong>an</strong>ies actually provide<br />

such overseas-oriented tra<strong>in</strong><strong>in</strong>g to their employees. 45<br />

What sort of special tra<strong>in</strong><strong>in</strong>g do overseas c<strong>an</strong>didates need? One<br />

firm specializ<strong>in</strong>g <strong>in</strong> such programs prescribes a four-step approach. 46<br />

Level One tra<strong>in</strong><strong>in</strong>g focuses on the impact of cultural differences, <strong>an</strong>d<br />

on rais<strong>in</strong>g tra<strong>in</strong>ees’ awareness of such differences <strong>an</strong>d their impact on<br />

bus<strong>in</strong>ess outcomes. Level Two tra<strong>in</strong><strong>in</strong>g focuses on attitudes, <strong>an</strong>d aims<br />

at gett<strong>in</strong>g particip<strong>an</strong>ts to underst<strong>an</strong>d how attitudes (both negative<br />

<strong>an</strong>d positive) are formed <strong>an</strong>d how they <strong>in</strong>fluence behaviour. (For


<strong>M<strong>an</strong>ag<strong>in</strong>g</strong> <strong>Hum<strong>an</strong></strong> <strong>Resources</strong> <strong>in</strong> <strong>an</strong> <strong>International</strong> Bus<strong>in</strong>ess 12<br />

example, unfavourable stereotypes may subconsciously <strong>in</strong>fluence how a new<br />

m<strong>an</strong>ager responds to <strong>an</strong>d treats his or her new foreign employees.) F<strong>in</strong>ally, Level<br />

Three tra<strong>in</strong><strong>in</strong>g provides factual knowledge about the target country, while Level<br />

Four provides skill build<strong>in</strong>g <strong>in</strong> areas like l<strong>an</strong>guage <strong>an</strong>d adjustment <strong>an</strong>d adaptation<br />

skills. The depth of tra<strong>in</strong><strong>in</strong>g is of the utmost import<strong>an</strong>ce. If firms are go<strong>in</strong>g<br />

to provide cross-cultural tra<strong>in</strong><strong>in</strong>g, it needs to be <strong>in</strong>-depth <strong>an</strong>d done with care. 47<br />

For example, l<strong>an</strong>guage tra<strong>in</strong><strong>in</strong>g must <strong>in</strong>clude non-verbal communication awareness,<br />

as it varies so widely across the world. 48<br />

M<strong>an</strong>y org<strong>an</strong>izations offer spousal assist<strong>an</strong>ce <strong>in</strong> the form of reimbursement<br />

for cont<strong>in</strong>u<strong>in</strong>g education, job search assist<strong>an</strong>ce, résumé preparation, or recertification.<br />

49 Figure 13.3 provides the results of a survey by Runzheimer consult<strong>an</strong>ts<br />

of 43 relocation professionals on the types of spousal re-employment<br />

assist<strong>an</strong>ce offered <strong>in</strong> formal relocation programs.<br />

Beyond these special tra<strong>in</strong><strong>in</strong>g practices, there is also the need for more traditional<br />

tra<strong>in</strong><strong>in</strong>g <strong>an</strong>d development of overseas employees. IBM <strong>an</strong>d other major<br />

firms have established m<strong>an</strong>agement development centres around the world for<br />

their executives. Beyond that, classroom programs (such as those at the London<br />

Bus<strong>in</strong>ess School, or at INSEAD <strong>in</strong> Fonta<strong>in</strong>ebleu, Fr<strong>an</strong>ce) provide overseas executives<br />

with the opportunities that they need to build their functional skills.<br />

Figure 13.3 Expatriate Spousal Re-employment Assist<strong>an</strong>ce<br />

Reimburse employees for outside service to<br />

prepare résumé <strong>an</strong>d provide career counsell<strong>in</strong>g<br />

Use services available<br />

through third party<br />

Try to locate employment<br />

with<strong>in</strong> comp<strong>an</strong>y<br />

Exch<strong>an</strong>ge résumés of employee’s spouse<br />

with other comp<strong>an</strong>ies <strong>in</strong> area<br />

Reta<strong>in</strong> employment agency/<br />

executive search firm<br />

Reimburse employee for<br />

spouse’ s lost <strong>in</strong>come<br />

Comp<strong>an</strong>y employees assist <strong>in</strong> résumé<br />

preparation/career counsell<strong>in</strong>g<br />

Belong to spouse résumé<br />

exch<strong>an</strong>ge consortium<br />

Reimburse employee for special<br />

employment-search trip(s) to new location<br />

Use services available through<br />

homef<strong>in</strong>d<strong>in</strong>g comp<strong>an</strong>y/real-estate brokerage<br />

1996<br />

1998<br />

0% 10% 20% 30% 40% 50% 60% 70% 80%<br />

Source: Runzheimer Reports on Relocation, C<strong>an</strong>adi<strong>an</strong> HR Reporter (June 5, 2000), p. 11. © Carswell,<br />

Thomson Professional Publish<strong>in</strong>g. Reproduced by permission of C<strong>an</strong>adi<strong>an</strong> HR Reporter, Carswell, One<br />

Corporate Plaza, 2075 Kennedy Road, Scarborough, ON M1T 3V4.


13<br />

Chapter 13<br />

Ernst & Young Electronic Publish<strong>in</strong>g<br />

Services Inc.<br />

www.Do<strong>in</strong>gBus<strong>in</strong>essIn.com<br />

Interl<strong>in</strong>k Consult<strong>in</strong>g Services<br />

www.<strong>in</strong>terl<strong>in</strong>kconsult<strong>in</strong>g.com<br />

In addition, <strong>in</strong>ternational m<strong>an</strong>agement development often aims to improve<br />

control of global operations by build<strong>in</strong>g a unified corporate culture by br<strong>in</strong>g<strong>in</strong>g<br />

together m<strong>an</strong>agers from far-flung subsidiaries <strong>an</strong>d immers<strong>in</strong>g them for a week<br />

or two <strong>in</strong> the firm’s cherished values <strong>an</strong>d current strategy <strong>an</strong>d policies. The m<strong>an</strong>agers<br />

should then be more likely to adhere consistently to these values, policies,<br />

<strong>an</strong>d aims once they return to their assignments abroad.<br />

<strong>International</strong> Compensation<br />

The whole area of <strong>in</strong>ternational compensation m<strong>an</strong>agement presents some<br />

tricky problems. On the one h<strong>an</strong>d, there is a certa<strong>in</strong> logic <strong>in</strong> ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g comp<strong>an</strong>ywide<br />

pay scales <strong>an</strong>d policies so that, for <strong>in</strong>st<strong>an</strong>ce, divisional market<strong>in</strong>g directors<br />

throughout the world are all paid with<strong>in</strong> the same narrow r<strong>an</strong>ge. This reduces<br />

the risk of perceived <strong>in</strong>equities <strong>an</strong>d dramatically simplifies the job of keep<strong>in</strong>g<br />

track of disparate country-by-country wage rates.<br />

Yet, the practice of not adapt<strong>in</strong>g pay scales to local markets c<strong>an</strong> present <strong>an</strong><br />

HR m<strong>an</strong>ager with more problems th<strong>an</strong> it solves. The fact is that it c<strong>an</strong> be enormously<br />

more expensive to live <strong>in</strong> some countries (like Jap<strong>an</strong>) th<strong>an</strong> others (like<br />

Greece); if these cost-of-liv<strong>in</strong>g differences are not considered, it may be almost<br />

impossible to get m<strong>an</strong>agers to take “high-cost” assignments.<br />

However, the <strong>an</strong>swer is usually not just to pay, say, market<strong>in</strong>g directors more<br />

<strong>in</strong> one country th<strong>an</strong> <strong>in</strong> <strong>an</strong>other. For one th<strong>in</strong>g, the firm could thereby elicit resist<strong>an</strong>ce<br />

when tell<strong>in</strong>g a market<strong>in</strong>g director <strong>in</strong> Tokyo who is earn<strong>in</strong>g $3000 per week<br />

to move to a division <strong>in</strong> Spa<strong>in</strong>, where his or her pay for the same job (cost of<br />

liv<strong>in</strong>g notwithst<strong>an</strong>d<strong>in</strong>g) will drop by half. One way to h<strong>an</strong>dle the problem is to<br />

pay a similar base salary comp<strong>an</strong>y-wide <strong>an</strong>d then add on various allow<strong>an</strong>ces<br />

accord<strong>in</strong>g to <strong>in</strong>dividual market conditions. 50<br />

Determ<strong>in</strong><strong>in</strong>g equitable wage rates <strong>in</strong> m<strong>an</strong>y countries is no simple matter, as<br />

compensation survey data is hard to come by overseas. Some mult<strong>in</strong>ational<br />

comp<strong>an</strong>ies deal with this problem for local m<strong>an</strong>agers by conduct<strong>in</strong>g their own<br />

<strong>an</strong>nual compensation surveys. For example, Kraft conducts <strong>an</strong> <strong>an</strong>nual study of<br />

total compensation <strong>in</strong> Belgium, Germ<strong>an</strong>y, Italy, Spa<strong>in</strong>, <strong>an</strong>d the United K<strong>in</strong>gdom.<br />

The Bal<strong>an</strong>ce Sheet Approach<br />

The most common approach to formulat<strong>in</strong>g expatriate pay is to equalize purchas<strong>in</strong>g<br />

power across countries, a technique known as the bal<strong>an</strong>ce sheet<br />

approach. 51 The basic idea is that each expatriate should enjoy the same st<strong>an</strong>dard<br />

of liv<strong>in</strong>g that he or she would have had at home. With the bal<strong>an</strong>ce sheet<br />

approach, four ma<strong>in</strong> home-country groups of expenses—<strong>in</strong>come taxes, hous<strong>in</strong>g,<br />

goods <strong>an</strong>d services, <strong>an</strong>d reserve—are the focus of attention. The employer estimates<br />

what each of these four expenses is for the expatriate’s home country, <strong>an</strong>d<br />

also what each is expected to be <strong>in</strong> the expatriate’s host country. Any differences—such<br />

as additional <strong>in</strong>come taxes or hous<strong>in</strong>g expenses—are then paid by<br />

the employer.<br />

In practice, this usually boils down to build<strong>in</strong>g the expatriate’s total compensation<br />

around five or six separate components. For example, base salary will<br />

normally be <strong>in</strong> the same r<strong>an</strong>ge as the m<strong>an</strong>ager’s home-country salary. In addition,<br />

however, there might be <strong>an</strong> overseas or foreign service premium. This is<br />

paid as a percentage of the executive’s base salary, <strong>in</strong> part to compensate the<br />

m<strong>an</strong>ager for the cultural <strong>an</strong>d physical adjustments that he or she will have to


make. 52 There may also be several allow<strong>an</strong>ces, <strong>in</strong>clud<strong>in</strong>g a hous<strong>in</strong>g allow<strong>an</strong>ce<br />

<strong>an</strong>d <strong>an</strong> education allow<strong>an</strong>ce for the expatriate’s children. Income taxes represent<br />

<strong>an</strong>other area of concern. In m<strong>an</strong>y cases, a C<strong>an</strong>adi<strong>an</strong> m<strong>an</strong>ager posted abroad<br />

may have to pay not only C<strong>an</strong>adi<strong>an</strong> taxes, but also <strong>in</strong>come taxes to the country<br />

to which he or she is posted as well.<br />

Incentives<br />

One <strong>in</strong>ternational compensation trend is the use of long-term <strong>in</strong>centive pay for<br />

overseas m<strong>an</strong>agers. Mult<strong>in</strong>ationals are formulat<strong>in</strong>g new long-term <strong>in</strong>centives<br />

specifically for overseas executives, us<strong>in</strong>g perform<strong>an</strong>ce-based long-term <strong>in</strong>centive<br />

pl<strong>an</strong>s that are tied more closely to perform<strong>an</strong>ce at the subsidiary level. These<br />

c<strong>an</strong> help to build a sense of ownership among key local m<strong>an</strong>agers while provid<strong>in</strong>g<br />

the f<strong>in</strong><strong>an</strong>cial <strong>in</strong>centives needed to attract <strong>an</strong>d keep the people required for<br />

overseas operations.<br />

A recent study by consult<strong>in</strong>g firm William M. Mercer Ltd. found that <strong>in</strong><br />

order to discourage employees from leav<strong>in</strong>g while on foreign assignment,<br />

“mobility premiums” are <strong>in</strong>creas<strong>in</strong>gly be<strong>in</strong>g used. These premiums average<br />

about 15 percent of base salary, but c<strong>an</strong> go up to 30 or 40 percent for difficult<br />

locations like Algeria, Ch<strong>in</strong>a, <strong>an</strong>d Columbia. The survey also found that 20 percent<br />

of comp<strong>an</strong>ies now pay part of the mobility premium at the beg<strong>in</strong>n<strong>in</strong>g of <strong>an</strong><br />

assignment, with the rema<strong>in</strong>der paid on return to the home country at the completion<br />

of the assignment. 53<br />

<strong>International</strong> EAPs<br />

<strong>M<strong>an</strong>ag<strong>in</strong>g</strong> <strong>Hum<strong>an</strong></strong> <strong>Resources</strong> <strong>in</strong> <strong>an</strong> <strong>International</strong> Bus<strong>in</strong>ess 14<br />

EAPs are go<strong>in</strong>g global, help<strong>in</strong>g expatriates to take care of their mental health,<br />

which is often affected by the stressful relocation process. 54 The approach is to<br />

proactively contact employees before departure to expla<strong>in</strong> the program’s services,<br />

then about three months after arrival families are contacted aga<strong>in</strong>. By this<br />

time, they have usually run <strong>in</strong>to some challenges from culture shock <strong>an</strong>d will<br />

welcome some assist<strong>an</strong>ce. The expatriates <strong>an</strong>d their families have then established<br />

a connection with the EAP to use for ongo<strong>in</strong>g support.<br />

Problems such as homesickness, boredom, withdrawal, depression, compulsive<br />

eat<strong>in</strong>g <strong>an</strong>d dr<strong>in</strong>k<strong>in</strong>g, irritability, marital stress, family tension <strong>an</strong>d conflict<br />

are all common reactions to culture shock. Treatment for psychiatric illnesses<br />

varies widely around the world, as do the conditions <strong>in</strong> government-run mental<br />

health <strong>in</strong>stitutions. Thus consultation with <strong>an</strong> EAP professional hav<strong>in</strong>g extensive<br />

cross-cultural tra<strong>in</strong><strong>in</strong>g may be critical <strong>in</strong> ensur<strong>in</strong>g that appropriate medical treatment<br />

is obta<strong>in</strong>ed. 55<br />

Perform<strong>an</strong>ce Appraisal of <strong>International</strong> M<strong>an</strong>agers<br />

Several issues complicate the task of apprais<strong>in</strong>g <strong>an</strong> expatriate’s perform<strong>an</strong>ce. 56<br />

For one th<strong>in</strong>g, the question of who actually appraises the expatriate is crucial.<br />

Obviously, local m<strong>an</strong>agement must have some <strong>in</strong>put <strong>in</strong>to the appraisal, but the<br />

appraisal may then be distorted by cultural differences. Thus, <strong>an</strong> expatriate<br />

m<strong>an</strong>ager <strong>in</strong> India may be evaluated somewhat negatively by his host-country<br />

bosses, who f<strong>in</strong>d his use of participative decision mak<strong>in</strong>g <strong>in</strong>appropriate <strong>in</strong> their<br />

culture. On the other h<strong>an</strong>d, home-office m<strong>an</strong>agers may be so geographically dis-


15<br />

Chapter 13<br />

t<strong>an</strong>ced from the expatriate that they c<strong>an</strong>not provide valid appraisals because<br />

they are not fully aware of the situation that the m<strong>an</strong>ager actually faces. This<br />

c<strong>an</strong> be problematic: the expatriate may be measured by objective criteria such<br />

as profits <strong>an</strong>d market share, but local events such as political <strong>in</strong>stability may<br />

underm<strong>in</strong>e the m<strong>an</strong>ager’s perform<strong>an</strong>ce while rema<strong>in</strong><strong>in</strong>g “<strong>in</strong>visible” to<br />

home-office staff. 57<br />

Two experts make five suggestions for improv<strong>in</strong>g the expatriate appraisal<br />

process.<br />

1. Stipulate the assignment’s difficulty level. For example, be<strong>in</strong>g <strong>an</strong> expatriate<br />

m<strong>an</strong>ager <strong>in</strong> Ch<strong>in</strong>a is generally considered to be more difficult th<strong>an</strong> work<strong>in</strong>g<br />

<strong>in</strong> Engl<strong>an</strong>d, <strong>an</strong>d the appraisal should take such difficulty-level differences<br />

<strong>in</strong>to account.<br />

2. Weight the evaluation more toward the on-site m<strong>an</strong>ager’s appraisal th<strong>an</strong> toward<br />

the home-site m<strong>an</strong>ager’s dist<strong>an</strong>t perceptions of the employee’s perform<strong>an</strong>ce.<br />

3. If the home-site m<strong>an</strong>ager does the actual written appraisal, a former expatriate<br />

from the same overseas location should be used to provide background<br />

advice dur<strong>in</strong>g the appraisal process. This c<strong>an</strong> help to ensure that<br />

unique local issues are considered dur<strong>in</strong>g the appraisal process.<br />

4. Modify the normal perform<strong>an</strong>ce criteria used for that particular position to fit<br />

the overseas position <strong>an</strong>d characteristics of that particular locale. For example,<br />

“ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g positive labour relations” might be more import<strong>an</strong>t <strong>in</strong><br />

Chile, where labour <strong>in</strong>stability is more common, th<strong>an</strong> it would be <strong>in</strong> C<strong>an</strong>ada.<br />

5. Attempt to give the expatriate m<strong>an</strong>ager credit for relev<strong>an</strong>t <strong>in</strong>sights <strong>in</strong>to the<br />

function<strong>in</strong>g of the operation <strong>an</strong>d specifically the <strong>in</strong>terdependencies of the<br />

domestic <strong>an</strong>d foreign operations, such as, do not just appraise the expatriate<br />

m<strong>an</strong>ager <strong>in</strong> terms of qu<strong>an</strong>tifiable criteria like profits or market share.<br />

For example, his or her recommendations regard<strong>in</strong>g how home office/foreign<br />

subsidiary communication might be enh<strong>an</strong>ced should also affect the<br />

appraisal.<br />

<strong>International</strong> Labour Relations<br />

<strong>International</strong> Labour Org<strong>an</strong>ization<br />

www.ilo.org<br />

Firms open<strong>in</strong>g subsidiaries abroad will f<strong>in</strong>d subst<strong>an</strong>tial differences <strong>in</strong> labour<br />

relations practices among the world’s countries <strong>an</strong>d regions. The follow<strong>in</strong>g synopsis<br />

illustrates some of these differences by focus<strong>in</strong>g on Europe. However, keep<br />

<strong>in</strong> m<strong>in</strong>d that similarly signific<strong>an</strong>t differences would exist <strong>in</strong> South <strong>an</strong>d Central<br />

America <strong>an</strong>d Asia. Some import<strong>an</strong>t differences between labour relations practices<br />

<strong>in</strong> Europe <strong>an</strong>d North America <strong>in</strong>clude: 58<br />

1. Centralization. In general, collective barga<strong>in</strong><strong>in</strong>g <strong>in</strong> Western Europe is likely<br />

to be <strong>in</strong>dustry-wide or regionally oriented, whereas North Americ<strong>an</strong> collective<br />

barga<strong>in</strong><strong>in</strong>g generally occurs at the enterprise or pl<strong>an</strong>t level. Thus local<br />

unions <strong>in</strong> Europe tend to have much less autonomy <strong>an</strong>d decision-mak<strong>in</strong>g<br />

power th<strong>an</strong> <strong>in</strong> North America. Also, the employer’s collective barga<strong>in</strong><strong>in</strong>g<br />

role tends to be performed primarily by employer associations <strong>in</strong> Europe,<br />

rather th<strong>an</strong> <strong>in</strong>dividual employers (as <strong>in</strong> North America).<br />

2. Content <strong>an</strong>d scope of barga<strong>in</strong><strong>in</strong>g. North Americ<strong>an</strong> labour–m<strong>an</strong>agement<br />

agreements tend to focus on wages, hours, <strong>an</strong>d work<strong>in</strong>g conditions.<br />

Europe<strong>an</strong> agreements, on the other h<strong>an</strong>d, tend to be brief <strong>an</strong>d simple <strong>an</strong>d


Safety Abroad<br />

The Emerald Group (security)<br />

www.emeraldgrp.com<br />

<strong>M<strong>an</strong>ag<strong>in</strong>g</strong> <strong>Hum<strong>an</strong></strong> <strong>Resources</strong> <strong>in</strong> <strong>an</strong> <strong>International</strong> Bus<strong>in</strong>ess 16<br />

to specify m<strong>in</strong>imum wages <strong>an</strong>d employment conditions, with employers<br />

be<strong>in</strong>g free to <strong>in</strong>stitute more generous terms.<br />

3. Griev<strong>an</strong>ce h<strong>an</strong>dl<strong>in</strong>g <strong>an</strong>d strikes. In Western Europe, griev<strong>an</strong>ces occur much<br />

less frequently th<strong>an</strong> <strong>in</strong> North America, when raised, they are usually h<strong>an</strong>dled<br />

by a legislated mach<strong>in</strong>ery outside the union’s formal control. Generally<br />

speak<strong>in</strong>g, strikes occur less frequently <strong>in</strong> Europe, due to <strong>in</strong>dustry-wide barga<strong>in</strong><strong>in</strong>g,<br />

which generally elicits less m<strong>an</strong>agement resist<strong>an</strong>ce th<strong>an</strong> <strong>in</strong> North<br />

America. 59<br />

4. Government’s role. In Europe, governments generally do not regulate the<br />

barga<strong>in</strong><strong>in</strong>g process but are much more <strong>in</strong>terested <strong>in</strong> directly sett<strong>in</strong>g the<br />

actual terms of employment th<strong>an</strong> is the case <strong>in</strong> North America.<br />

5. Worker participation. Worker participation has a long <strong>an</strong>d relatively extensive<br />

history <strong>in</strong> Western Europe, where it tends to go far beyond such matters<br />

as pay <strong>an</strong>d work<strong>in</strong>g conditions. The aim is to create a system by which<br />

workers c<strong>an</strong> participate <strong>in</strong> a me<strong>an</strong><strong>in</strong>gful way <strong>in</strong> the direct m<strong>an</strong>agement of<br />

the enterprise. Determ<strong>in</strong><strong>in</strong>g wages, hours, <strong>an</strong>d work<strong>in</strong>g conditions is not<br />

enough; employees should participate <strong>in</strong> formulat<strong>in</strong>g all m<strong>an</strong>agement decisions.<br />

In m<strong>an</strong>y countries <strong>in</strong> Western Europe, works councils are required. A<br />

works council is a committee <strong>in</strong> which pl<strong>an</strong>t workers consult with m<strong>an</strong>agement<br />

about certa<strong>in</strong> issues or share <strong>in</strong> the govern<strong>an</strong>ce of the workplace. 60<br />

Codeterm<strong>in</strong>ation is a second form of worker participation <strong>in</strong> Europe.<br />

Codeterm<strong>in</strong>ation me<strong>an</strong>s that there is m<strong>an</strong>datory worker representation on<br />

<strong>an</strong> enterprise’s board of directors. It is especially prevalent <strong>in</strong> Germ<strong>an</strong>y.<br />

Mak<strong>in</strong>g provisions to ensure employee safety does not stop at a country’s borders.<br />

While C<strong>an</strong>ada has often taken the lead with respect to matters such as<br />

occupational safety, other countries are also quickly adopt<strong>in</strong>g such laws.<br />

Hav<strong>in</strong>g employees abroad does raise some unique safety issues, however. For<br />

example, “kidnapp<strong>in</strong>g has become a way of life” <strong>in</strong> some countries <strong>in</strong> Central<br />

<strong>an</strong>d South America, <strong>an</strong>d <strong>in</strong> m<strong>an</strong>y places—“Brazil, Nigeria, the Philipp<strong>in</strong>es,<br />

Russia, <strong>an</strong>d New Gu<strong>in</strong>ea, to name a few—street crime is epidemic, although<br />

tourists <strong>an</strong>d bus<strong>in</strong>ess people are rarely kidnapped or assass<strong>in</strong>ated.” 61 As one<br />

security executive at <strong>an</strong> oil comp<strong>an</strong>y put it, “It’s crucial for a comp<strong>an</strong>y to underst<strong>an</strong>d<br />

the local environment, local conditions <strong>an</strong>d what threat exists.” 62 Keep<strong>in</strong>g<br />

bus<strong>in</strong>ess travellers out of crime’s way is a specialty all its own but suggestions<br />

here <strong>in</strong>clude: 63<br />

• provide expatriates with general tra<strong>in</strong><strong>in</strong>g about travell<strong>in</strong>g <strong>an</strong>d liv<strong>in</strong>g<br />

abroad, <strong>an</strong>d specific <strong>in</strong>formation about the place that they are go<strong>in</strong>g to, so<br />

they are better oriented when they get there<br />

• have travellers arrive at airports as close to departure time as possible <strong>an</strong>d<br />

wait <strong>in</strong> areas away from the ma<strong>in</strong> flow of traffic where they are not as easily<br />

observed<br />

• equip the expatriates’ car <strong>an</strong>d home with adequate security systems<br />

• tell employees to vary their departure <strong>an</strong>d arrival times <strong>an</strong>d take different<br />

routes to <strong>an</strong>d from work


17<br />

Chapter 13<br />

• keep employees current on crime <strong>an</strong>d other problems by regularly check<strong>in</strong>g<br />

travel advisory service <strong>an</strong>d consular <strong>in</strong>formation sheets; these provide up-todate<br />

<strong>in</strong>formation on possible threats <strong>in</strong> almost every country of the world<br />

• advise employees to rema<strong>in</strong> confident at all times: body l<strong>an</strong>guage c<strong>an</strong> attract<br />

perpetrators, <strong>an</strong>d those who look like victims often become victimized. 64<br />

Repatriation: Problems <strong>an</strong>d Solutions<br />

<strong>International</strong> SOS<br />

www.<strong>in</strong>ternationalsos.com<br />

Repatriation is often a bittersweet experience for the return<strong>in</strong>g expatriate.<br />

Repatriation, the process of mov<strong>in</strong>g back to the parent comp<strong>an</strong>y <strong>an</strong>d country<br />

from the foreign assignment, me<strong>an</strong>s return<strong>in</strong>g one’s family to familiar surround<strong>in</strong>gs<br />

<strong>an</strong>d old friends. 65 The return<strong>in</strong>g employee all too often discovers,<br />

however, that <strong>in</strong> m<strong>an</strong>y respects his or her employer has ignored the m<strong>an</strong>ager’s<br />

career <strong>an</strong>d personal needs.<br />

Several repatriation problems are very common. One is the expatriate’s fear<br />

that he or she has been “out of sight, out of m<strong>in</strong>d” dur<strong>in</strong>g <strong>an</strong> extended foreign<br />

stay <strong>an</strong>d has thus lost touch with the parent firm’s culture, top executives, <strong>an</strong>d<br />

those responsible for the firm’s m<strong>an</strong>agement selection processes. Such fears c<strong>an</strong><br />

be well founded, as m<strong>an</strong>y repatriates are temporarily placed <strong>in</strong> mediocre or<br />

makeshift jobs. 66 Ironically, the comp<strong>an</strong>y often undervalues the cross-cultural<br />

skills acquired abroad, <strong>an</strong>d the <strong>in</strong>ternational post<strong>in</strong>g becomes a career-limit<strong>in</strong>g,<br />

rather th<strong>an</strong> career-enh<strong>an</strong>c<strong>in</strong>g, move. 67 Perhaps more exasperat<strong>in</strong>g is the discovery<br />

that some of the expatriate’s former colleagues have been more rapidly promoted<br />

while he or she was overseas. Even the expatriate’s family may undergo<br />

a sort of reverse culture shock, as spouse <strong>an</strong>d children face the often daunt<strong>in</strong>g<br />

task of pick<strong>in</strong>g up old friendships <strong>an</strong>d habits or start<strong>in</strong>g schools <strong>an</strong>ew upon their<br />

return. Expatriates who experience problems fitt<strong>in</strong>g back <strong>in</strong>to the org<strong>an</strong>ization<br />

often leave, <strong>an</strong>d the firm loses a valuable resource. 68<br />

Progressive mult<strong>in</strong>ationals <strong>an</strong>ticipate <strong>an</strong>d avoid these problems by tak<strong>in</strong>g a<br />

number of sensible steps. These c<strong>an</strong> be summarized as follows: 69<br />

1. Write repatriation agreements. M<strong>an</strong>y firms use repatriation agreements,<br />

which guar<strong>an</strong>tee <strong>in</strong> writ<strong>in</strong>g that the <strong>in</strong>ternational assignee will not be kept<br />

abroad longer th<strong>an</strong> some period (such as five years), <strong>an</strong>d that on return he<br />

or she will be given a mutually acceptable job.<br />

2. Assign a sponsor. The employee should be assigned a sponsor, such as a<br />

senior m<strong>an</strong>ager at the parent firm’s home office. This person’s role is to<br />

keep the employee apprised of signific<strong>an</strong>t comp<strong>an</strong>y events <strong>an</strong>d ch<strong>an</strong>ges back<br />

home, to monitor his or her career <strong>in</strong>terests, <strong>an</strong>d to nom<strong>in</strong>ate the person to<br />

be considered for key open<strong>in</strong>gs when the expatriate is ready to come home.<br />

3. Provide career counsell<strong>in</strong>g. Provide formal career counsell<strong>in</strong>g sessions to<br />

ensure that the repatriate’s job assignments upon return will meet his or<br />

her needs. 70<br />

4. Keep communication open. Keep the expatriate “plugged <strong>in</strong>” to<br />

home-office bus<strong>in</strong>ess affairs through m<strong>an</strong>agement meet<strong>in</strong>gs around the<br />

world, frequent home leave comb<strong>in</strong>ed with stays at headquarters to work<br />

on specific problems, <strong>an</strong>d regularly scheduled meet<strong>in</strong>gs at headquarters. 71<br />

5. Offer f<strong>in</strong><strong>an</strong>cial support. M<strong>an</strong>y firms pay real estate <strong>an</strong>d legal fees <strong>an</strong>d help<br />

the expatriate to rent or <strong>in</strong> some other way to ma<strong>in</strong>ta<strong>in</strong> his or her residence,<br />

so that the repatriate <strong>an</strong>d his or her family c<strong>an</strong> actually return “home.”


Chapter Review<br />

1. Comp<strong>an</strong>ies must <strong>in</strong>creas<strong>in</strong>gly be m<strong>an</strong>aged globally,<br />

which confronts m<strong>an</strong>agers with m<strong>an</strong>y new<br />

challenges. As a result, comp<strong>an</strong>ies today have<br />

press<strong>in</strong>g <strong>in</strong>ternational HRM needs regard<strong>in</strong>g<br />

select<strong>in</strong>g, tra<strong>in</strong><strong>in</strong>g, compensat<strong>in</strong>g, <strong>an</strong>d repatriat<strong>in</strong>g<br />

global employees.<br />

2. Intercountry differences have <strong>an</strong> impact on a<br />

comp<strong>an</strong>y’s HRM processes. Cultural factors,<br />

economic factors, labour cost factors, <strong>an</strong>d<br />

<strong>in</strong>dustrial relations norms <strong>in</strong>fluence the nature<br />

of a comp<strong>an</strong>y’s specific HR policies from country<br />

to country.<br />

3. A large percentage of expatriate assignments fail,<br />

but the results c<strong>an</strong> be improved through careful<br />

<strong>in</strong>ternational assignee selection. Locals rather<br />

<strong>M<strong>an</strong>ag<strong>in</strong>g</strong> <strong>Hum<strong>an</strong></strong> <strong>Resources</strong> <strong>in</strong> <strong>an</strong> <strong>International</strong> Bus<strong>in</strong>ess 18<br />

6. Develop reorientation programs. F<strong>in</strong>ally, provide the repatriate <strong>an</strong>d his or<br />

her family with a reorientation program to facilitate the adjustment back<br />

<strong>in</strong>to the home culture.<br />

7. Build <strong>in</strong> return trips. One study concluded that, particularly when they<br />

come from a more homogeneous culture (<strong>in</strong> this case F<strong>in</strong>l<strong>an</strong>d) <strong>an</strong>d are sent<br />

to a more “novel” culture, expatriates c<strong>an</strong> benefit from more frequent trips<br />

to the home country “to ensure that expatriates stay <strong>in</strong> touch with homecountry<br />

norms <strong>an</strong>d ch<strong>an</strong>ges dur<strong>in</strong>g their <strong>in</strong>ternational assignment.” 72<br />

“In North America the Squeaky Wheel Gets the Grease. In Korea<br />

the Nail That St<strong>an</strong>ds Out Gets Pounded In.”<br />

…Eastern cultures have societies <strong>an</strong>d systems that<br />

are very different from those <strong>in</strong> the [W]est… In<br />

Jap<strong>an</strong> [for example], the word for “<strong>in</strong>dividualism”<br />

has negative connotations. Groups tend to value<br />

cooperation more [<strong>in</strong> the East] th<strong>an</strong> <strong>in</strong> the<br />

[W]est…[G]roup rather th<strong>an</strong> <strong>in</strong>dividual achievement<br />

<strong>an</strong>d <strong>an</strong> approach [that] tends to be more holistic <strong>in</strong><br />

th<strong>in</strong>k<strong>in</strong>g—look<strong>in</strong>g for the collective good rather th<strong>an</strong><br />

the <strong>in</strong>dividual good—[is valued]. Individuals tend<br />

often to do better on projects that have a social<br />

conte[x]t, where there own output c<strong>an</strong> be perceived<br />

as part of the bigger picture. This is very different<br />

from the [W]est, where be<strong>in</strong>g “best” or “top of the<br />

class” has been the traditional underly<strong>in</strong>g theme<br />

that affects both education <strong>an</strong>d tra<strong>in</strong><strong>in</strong>g. It is this<br />

attitude that has caused m<strong>an</strong>y org<strong>an</strong>izations such<br />

problems <strong>an</strong>d stress <strong>in</strong> attempt<strong>in</strong>g to develop new<br />

forms of org<strong>an</strong>ization based upon teams <strong>an</strong>d teamwork.<br />

This has traditionally been alien to the Western<br />

workforce despite the lip service paid to it….<br />

Source: HR Works/Tra<strong>in</strong><strong>in</strong>g <strong>an</strong>d Development<br />

Guide/Commentary/Special Tra<strong>in</strong><strong>in</strong>g Needs/[67,070] Cross-Cultural<br />

Tra<strong>in</strong><strong>in</strong>g/[67,075] Cultural Differences. Reproduced with permission<br />

from the Tra<strong>in</strong><strong>in</strong>g <strong>an</strong>d Development Guide, 67,075, published by<br />

<strong>an</strong>d copyright CCH C<strong>an</strong>adi<strong>an</strong> Limited, North York, Ontario.<br />

th<strong>an</strong> expatriates fill most m<strong>an</strong>agerial positions.<br />

This is not always the case, however. In the ethnocentric<br />

corporation, the prevail<strong>in</strong>g attitude is<br />

that home-country m<strong>an</strong>agers are superior; <strong>in</strong><br />

polycentric firms, host-country m<strong>an</strong>agers predom<strong>in</strong>ate;<br />

<strong>an</strong>d <strong>in</strong> geocentric firms, the best m<strong>an</strong>ager<br />

for <strong>an</strong>y specific position is chosen from<br />

among the firm’s global work force.<br />

4. Select<strong>in</strong>g m<strong>an</strong>agers for expatriate assignments<br />

me<strong>an</strong>s screen<strong>in</strong>g them for traits that predict success<br />

<strong>in</strong> adapt<strong>in</strong>g to dramatically new environments.<br />

Such expatriate traits <strong>in</strong>clude adaptability<br />

<strong>an</strong>d flexibility, cultural toughness, self-orientation,<br />

job knowledge <strong>an</strong>d motivation, relational skills,<br />

extracultural openness, <strong>an</strong>d family situation.


19<br />

Chapter 13<br />

Adaptability screen<strong>in</strong>g that focuses on the family’s<br />

probable success <strong>in</strong> h<strong>an</strong>dl<strong>in</strong>g the foreign tr<strong>an</strong>sfer<br />

c<strong>an</strong> be <strong>an</strong> especially import<strong>an</strong>t step <strong>in</strong> the expatriate<br />

selection process.<br />

5. Prior to assignment, tra<strong>in</strong><strong>in</strong>g for overseas m<strong>an</strong>agers<br />

typically focuses on cultural differences,<br />

on how attitudes <strong>in</strong>fluence behaviour, <strong>an</strong>d on<br />

factual knowledge about the target country. The<br />

most common approach to formulat<strong>in</strong>g expatriate<br />

pay is to equalize purchas<strong>in</strong>g power across<br />

countries, a technique known as the bal<strong>an</strong>ce<br />

sheet approach. <strong>International</strong> EAPs have<br />

become more common, <strong>an</strong>d help expatriates<br />

deal with the stressful relocation process.<br />

6. The expatriate appraisal process c<strong>an</strong> be complicated<br />

by the need to have both local <strong>an</strong>d<br />

home-office supervisors provide <strong>in</strong>put <strong>in</strong>to the<br />

expatriate’s perform<strong>an</strong>ce review. Suggestions for<br />

improv<strong>in</strong>g the expatriate appraisal process<br />

<strong>in</strong>clude stipulat<strong>in</strong>g assignment difficulty level,<br />

weigh<strong>in</strong>g the on-site m<strong>an</strong>ager’s appraisal more<br />

heavily, <strong>an</strong>d hav<strong>in</strong>g the home-site m<strong>an</strong>ager get<br />

background advice from m<strong>an</strong>agers familiar with<br />

the location abroad before complet<strong>in</strong>g the expatriate’s<br />

appraisal.<br />

Application Exercises<br />

RUNNING CASE: LearnInMotion.com<br />

Go<strong>in</strong>g Abroad<br />

Accord<strong>in</strong>g to its bus<strong>in</strong>ess pl<strong>an</strong>, <strong>an</strong>d <strong>in</strong> practice,<br />

LearnInMotion.com “acquires content globally but<br />

delivers it locally.” In other words, the courses <strong>an</strong>d<br />

other material that it lists on its site come from content<br />

providers all over the world. However, the “hard<br />

copy” (book <strong>an</strong>d CD-ROM) courses are delivered,<br />

with the help of <strong>in</strong>dependent contract<strong>in</strong>g delivery<br />

firms, locally, <strong>in</strong> three C<strong>an</strong>adi<strong>an</strong> cities. Now the comp<strong>an</strong>y<br />

is consider<strong>in</strong>g <strong>an</strong> exp<strong>an</strong>sion. While the most logical<br />

strategic exp<strong>an</strong>sion would probably entail add<strong>in</strong>g<br />

cities <strong>in</strong> C<strong>an</strong>ada, one of its major content providers—<br />

a big tra<strong>in</strong><strong>in</strong>g comp<strong>an</strong>y <strong>in</strong> Engl<strong>an</strong>d—believes there is<br />

a signific<strong>an</strong>t market for LearnInMotion services <strong>in</strong><br />

Engl<strong>an</strong>d, <strong>an</strong>d particularly <strong>in</strong> London, Oxford, <strong>an</strong>d<br />

M<strong>an</strong>chester (all of which are bustl<strong>in</strong>g bus<strong>in</strong>ess cen-<br />

7. Firms open<strong>in</strong>g subsidiaries abroad f<strong>in</strong>d subst<strong>an</strong>tial<br />

variation <strong>in</strong> labour relations practices<br />

among the world’s countries <strong>an</strong>d regions. For<br />

example, even with<strong>in</strong> Europe, differences exist<br />

with respect to centralization of collective barga<strong>in</strong><strong>in</strong>g,<br />

local union autonomy, use of employer<br />

associations, procedures for ga<strong>in</strong><strong>in</strong>g union<br />

recognition, <strong>an</strong>d griev<strong>an</strong>ce h<strong>an</strong>dl<strong>in</strong>g.<br />

8. Repatriation problems are very common but<br />

c<strong>an</strong> be m<strong>in</strong>imized. They <strong>in</strong>clude the often<br />

well-founded fear that the expatriate is “out of<br />

sight, out of m<strong>in</strong>d,” <strong>an</strong>d difficulties <strong>in</strong> reassimilat<strong>in</strong>g<br />

the expatriate’s family back <strong>in</strong>to<br />

home-country culture. Suggestions for avoid<strong>in</strong>g<br />

these problems <strong>in</strong>clude us<strong>in</strong>g repatriation agreements,<br />

assign<strong>in</strong>g a sponsor, offer<strong>in</strong>g career counsell<strong>in</strong>g,<br />

keep<strong>in</strong>g the expatriate plugged <strong>in</strong> to<br />

home-office bus<strong>in</strong>ess, build<strong>in</strong>g <strong>in</strong> return trips,<br />

provid<strong>in</strong>g f<strong>in</strong><strong>an</strong>cial support to ma<strong>in</strong>ta<strong>in</strong> the<br />

expatriate’s home-country residence, <strong>an</strong>d offer<strong>in</strong>g<br />

reorientation programs to the expatriate <strong>an</strong>d<br />

his or her family.<br />

tres, <strong>an</strong>d all of which have well-known universities).<br />

The tra<strong>in</strong><strong>in</strong>g comp<strong>an</strong>y has offered to f<strong>in</strong><strong>an</strong>ce <strong>an</strong>d coown<br />

a br<strong>an</strong>ch of LearnInMotion.com, <strong>in</strong> London.<br />

They w<strong>an</strong>t it housed <strong>in</strong> the tra<strong>in</strong><strong>in</strong>g firm’s new offices<br />

<strong>in</strong> Mayfair, near Shepherds Market. This is <strong>an</strong> easily<br />

accessible (if somewhat expensive) area, with<strong>in</strong> easy<br />

walk<strong>in</strong>g dist<strong>an</strong>ce of Hyde Park <strong>an</strong>d Hyde Park corner,<br />

<strong>an</strong>d not far from the London Underground Piccadilly<br />

l<strong>in</strong>e, which runs directly through the city to Heathrow<br />

airport. Everyone concerned w<strong>an</strong>ts to make sure the<br />

new operation c<strong>an</strong> “hit the ground runn<strong>in</strong>g.” This<br />

me<strong>an</strong>s either Jennifer or Pierre will have to move to<br />

London almost at once, <strong>an</strong>d take one salesperson <strong>an</strong>d<br />

one of the content m<strong>an</strong>agement people along. Once<br />

there, this small team could hire additional employees<br />

locally, <strong>an</strong>d then, once the new operation is runn<strong>in</strong>g<br />

successfully, return to K<strong>an</strong>ata, probably with<strong>in</strong> three<br />

or four months.


Jennifer <strong>an</strong>d Pierre have decided to go ahead <strong>an</strong>d<br />

open the London office, but this is not a decision they’ve<br />

taken lightly, s<strong>in</strong>ce there are m<strong>an</strong>y drawbacks to do<strong>in</strong>g<br />

so. The orig<strong>in</strong>al, K<strong>an</strong>ata-based site is not generat<strong>in</strong>g<br />

<strong>an</strong>ywhere near the sales revenue it was supposed to at<br />

this po<strong>in</strong>t, <strong>an</strong>d be<strong>in</strong>g short three key employees is not<br />

go<strong>in</strong>g to help. Neither the board of directors nor the representatives<br />

of the venture capital fund were enthusiastic<br />

about the idea of exp<strong>an</strong>d<strong>in</strong>g abroad, either. However,<br />

they went along with it; <strong>an</strong>d the decid<strong>in</strong>g factor was<br />

probably the cash <strong>in</strong>fusion that the London-based tra<strong>in</strong><strong>in</strong>g<br />

firm was will<strong>in</strong>g to make. It basically provided<br />

enough cash to run not just the London operation but<br />

the K<strong>an</strong>ata one for <strong>an</strong> additional six months.<br />

Hav<strong>in</strong>g made the decision to set up operations<br />

abroad, Jennifer <strong>an</strong>d Pierre now need to turn to the<br />

multitude of matters <strong>in</strong>volved <strong>in</strong> the exp<strong>an</strong>sion—<br />

obta<strong>in</strong><strong>in</strong>g the necessary licences to open the bus<strong>in</strong>ess <strong>in</strong><br />

Engl<strong>an</strong>d, <strong>an</strong>d arr<strong>an</strong>g<strong>in</strong>g for phone l<strong>in</strong>es, for <strong>in</strong>st<strong>an</strong>ce<br />

(all carried out with the assist<strong>an</strong>ce of the Londonbased<br />

tra<strong>in</strong><strong>in</strong>g firm). However, it’s also obvious to<br />

Jennifer <strong>an</strong>d Pierre that there are considerable hum<strong>an</strong><br />

resource m<strong>an</strong>agement implications <strong>in</strong>volved <strong>in</strong> mov<strong>in</strong>g<br />

<strong>M<strong>an</strong>ag<strong>in</strong>g</strong> <strong>Hum<strong>an</strong></strong> <strong>Resources</strong> <strong>in</strong> <strong>an</strong> <strong>International</strong> Bus<strong>in</strong>ess 20<br />

LearnInMotion employees abroad, <strong>an</strong>d <strong>in</strong> staff<strong>in</strong>g the<br />

operation once they’re there. Now, they w<strong>an</strong>t you,<br />

their m<strong>an</strong>agement consult<strong>an</strong>ts, to help them actually<br />

do it. Here’s what they w<strong>an</strong>t you to do for them.<br />

Questions <strong>an</strong>d Assignments<br />

1. What do you see as the ma<strong>in</strong> HR-related implications<br />

<strong>an</strong>d challenges as a result of open<strong>in</strong>g the<br />

operation <strong>in</strong> London?<br />

2. How should they go about choos<strong>in</strong>g the person<br />

who will be the perm<strong>an</strong>ent m<strong>an</strong>ager for the new<br />

operation? Should they hire someone locally, or<br />

use one of the people from the exist<strong>in</strong>g operation?<br />

Why?<br />

3. Based upon <strong>an</strong>y sources available, <strong>in</strong>clud<strong>in</strong>g the<br />

Internet, expla<strong>in</strong> what they need to know about<br />

the comparative cost of liv<strong>in</strong>g of London <strong>an</strong>d<br />

K<strong>an</strong>ata, <strong>in</strong>clud<strong>in</strong>g hous<strong>in</strong>g <strong>an</strong>d tr<strong>an</strong>sportation,<br />

as well as comparative salaries.<br />

4. Create a checklist of necessary HR-related activities<br />

<strong>in</strong> regard to send<strong>in</strong>g three people abroad.


Video Case<br />

6<br />

<strong>International</strong> D<strong>in</strong><strong>in</strong>g<br />

With the ever-<strong>in</strong>creas<strong>in</strong>g pace of globalization, more <strong>an</strong>d more bus<strong>in</strong>ess people<br />

are ‘do<strong>in</strong>g lunch’ <strong>in</strong> far-away places. Mealtime etiquette is import<strong>an</strong>t <strong>in</strong> every<br />

culture, <strong>an</strong>d this video provides some examples of how easy it is for acceptable<br />

table m<strong>an</strong>ners <strong>in</strong> one country to be considered offensive <strong>in</strong> others. For example,<br />

it is not considered appropriate for women to dr<strong>in</strong>k alcoholic beverages at bus<strong>in</strong>ess<br />

d<strong>in</strong>ners <strong>in</strong> Asia. Also, when eat<strong>in</strong>g soup, the spoon should be tilted toward<br />

you <strong>in</strong> Fr<strong>an</strong>ce, but away from you <strong>in</strong> the U.K.<br />

Questions<br />

1 What are the potential problems associated with not be<strong>in</strong>g familiar with<br />

<strong>an</strong>d not follow<strong>in</strong>g acceptable d<strong>in</strong><strong>in</strong>g etiquette when do<strong>in</strong>g bus<strong>in</strong>ess <strong>in</strong> other<br />

countries?<br />

2 How might a comp<strong>an</strong>y f<strong>in</strong>d out about d<strong>in</strong><strong>in</strong>g etiquette <strong>in</strong> other countries?<br />

Search the Web or a library for <strong>in</strong>formation <strong>an</strong>d br<strong>in</strong>g it to a class discussion<br />

of this video.<br />

Source: Based on “<strong>International</strong> D<strong>in</strong><strong>in</strong>g,” CBC Venture 764 (November 14, 2000).


Notes<br />

Chapter 13<br />

1. K. Roberts, E. Kossek, & C. Ozeki, “<strong>M<strong>an</strong>ag<strong>in</strong>g</strong> the Global Workforce:<br />

Challenges <strong>an</strong>d Strategies,” Academy of M<strong>an</strong>agement Executive 12(4),<br />

1998, pp. 93–106.<br />

2. Roberts, Kossek & Ozeki, “<strong>M<strong>an</strong>ag<strong>in</strong>g</strong> the Global Workforce: Challenges<br />

<strong>an</strong>d Strategies,” p. 94.<br />

3. This is based on J. Fadel & M. Petti, “<strong>International</strong> HR Policy Basics,”<br />

Global Workforce (April 1997), pp. 93–106.<br />

4. Paraphrased or quoted from Fadel & Petti, “<strong>International</strong> HR Policy<br />

Basics,” pp. 29–30.<br />

5. M. Schell, “Global Relocation of the Future,” C<strong>an</strong>adi<strong>an</strong> HR Reporter<br />

(September 24, 2001), pp. 7, 12; L. O’Grady, “Us<strong>in</strong>g Technology to De-<br />

Stress on <strong>International</strong> Assignment,” C<strong>an</strong>adi<strong>an</strong> HR Reporter (September<br />

24, 2001), pp. 8, 12.<br />

6. S. Jones, “Go<strong>in</strong>g Global: How <strong>International</strong> Firms are Us<strong>in</strong>g the Internet to<br />

Recruit,” C<strong>an</strong>adi<strong>an</strong> HR Reporter (December 3, 2001), p. 21.<br />

7. “Fifteen Top Emerg<strong>in</strong>g Markets,” Global Workforce (J<strong>an</strong>uary 1998),<br />

pp. 18-21.<br />

8. “Fifteen Top Emerg<strong>in</strong>g Markets.”<br />

9. L. Grobovsky, “Protect<strong>in</strong>g Your Workers Abroad With a Global Diversity<br />

Strategy,” C<strong>an</strong>adi<strong>an</strong> HR Reporter (November 1, 1999), pp. 15–16.<br />

10. These are based on E. Gaugler, “HR M<strong>an</strong>agement: An <strong>International</strong><br />

Comparison,” Personnel (August 1988), pp. 24–30. See also Y. Kuwahara,<br />

“New Developments <strong>in</strong> <strong>Hum<strong>an</strong></strong> Resource M<strong>an</strong>agement <strong>in</strong> Jap<strong>an</strong>,” Asia<br />

Pacific Journal of <strong>Hum<strong>an</strong></strong> <strong>Resources</strong> 31, no. 2 (1993), pp. 3–11; <strong>an</strong>d C. M.<br />

Solomon, “How Does Your Global Talent Measure Up,” Personnel Journal<br />

(October 1994), pp. 96–108.<br />

11. G. Hofstede, “Cultural Dimensions <strong>in</strong> People M<strong>an</strong>agement,” <strong>in</strong> V. Pucik, N.<br />

Tishy, & C. Barnett (Eds.), Globaliz<strong>in</strong>g M<strong>an</strong>agement (New York: John Wiley<br />

& Sons, Inc., 1992), p. 143.<br />

12. Hofstede, “Cultural Dimensions.”<br />

13. Gaugler, “HR M<strong>an</strong>agement,” p. 27. See also S. Ronen & O. Shenkar,<br />

“Us<strong>in</strong>g Employee Attitudes to Establish MNC Regional Divisions,”<br />

Personnel (August 1988), pp. 32–39.<br />

14. “Labor Costs <strong>in</strong> M<strong>an</strong>ufactur<strong>in</strong>g by Nation,” BNA Bullet<strong>in</strong> to M<strong>an</strong>agement<br />

(August 4, 1994), pp. 244–245.<br />

15. This is discussed <strong>in</strong> Gaugler, “HR M<strong>an</strong>agement,” p. 28.<br />

16. J. D<strong>an</strong>iels & L. Radebaugh, <strong>International</strong> Bus<strong>in</strong>ess (Read<strong>in</strong>g, MA:<br />

Addison-Wesley, 1994), p. 764.<br />

17. Based on B.J. Punnett, “<strong>International</strong> <strong>Hum<strong>an</strong></strong> <strong>Resources</strong> M<strong>an</strong>agement,”<br />

<strong>in</strong> A.M. Rugm<strong>an</strong> (Ed.), <strong>International</strong> Bus<strong>in</strong>ess <strong>in</strong> C<strong>an</strong>ada: Strategies for<br />

M<strong>an</strong>agement (Scarborough, Ontario: Prentice Hall C<strong>an</strong>ada, 1989),<br />

pp. 330–346.<br />

18. R.L. Tung, “Selection <strong>an</strong>d Tra<strong>in</strong><strong>in</strong>g Procedures of U.S., Europe<strong>an</strong>, <strong>an</strong>d<br />

Jap<strong>an</strong>ese Mult<strong>in</strong>ationals,” California M<strong>an</strong>agement Review 25 (1982),<br />

pp. 51–71.<br />

19. Discussed <strong>in</strong> C. Hill, <strong>International</strong> Bus<strong>in</strong>ess (Burr Ridge, IL: Irw<strong>in</strong>, 1994),<br />

pp. 511–515.<br />

20. Punnett, “<strong>International</strong> <strong>Hum<strong>an</strong></strong> <strong>Resources</strong> M<strong>an</strong>agement,” pp. 334–335.<br />

21. L. Young, “Let’s Make a Deal—When to Offer Relocation Alternatives,”<br />

C<strong>an</strong>adi<strong>an</strong> HR Reporter (June 14, 1999), pp. 18, 19. See also L. Young,<br />

“Family Relocations on the Decl<strong>in</strong>e,” C<strong>an</strong>adi<strong>an</strong> HR Reporter (June 14,<br />

1999), pp. 1, 19.<br />

22. A. M. Yearg<strong>an</strong> & R. Herod, “<strong>M<strong>an</strong>ag<strong>in</strong>g</strong> Short-Term <strong>International</strong><br />

Assignments,” WorldatWork C<strong>an</strong>adi<strong>an</strong> News 10(3), 2002, pp. 1-3, 8, 17.<br />

23. Yearg<strong>an</strong> & Herod, “<strong>M<strong>an</strong>ag<strong>in</strong>g</strong> Short-Term <strong>International</strong> Assignments.”<br />

24. D<strong>an</strong>iels & Radebaugh, <strong>International</strong> Bus<strong>in</strong>ess, p. 767.<br />

25. A. Phatak, <strong>International</strong> Dimensions of M<strong>an</strong>agement, (Boston: PWS-Kent,<br />

1989), pp. 106–107.<br />

26. Phatak, <strong>International</strong> Dimensions of M<strong>an</strong>agement, p. 106.<br />

27. D<strong>an</strong>iels & Radebaugh, <strong>International</strong> Bus<strong>in</strong>ess, p. 767.<br />

28. D<strong>an</strong>iels & Radebaugh, <strong>International</strong> Bus<strong>in</strong>ess, p. 768; Phatak,<br />

<strong>International</strong> Dimensions of M<strong>an</strong>agement, p. 106.<br />

29. Phatak, <strong>International</strong> Dimensions of M<strong>an</strong>agement, p. 108.<br />

30. D<strong>an</strong>iels & Radebaugh, <strong>International</strong> Bus<strong>in</strong>ess, p. 769.<br />

31. D<strong>an</strong>iels & Radebaugh, <strong>International</strong> Bus<strong>in</strong>ess, p. 769; Phatak,<br />

<strong>International</strong> Dimensions of M<strong>an</strong>agement, p. 106.<br />

32. H. Perlmutter, “The Torturous Evolution of the Mult<strong>in</strong>ational Corporation,”<br />

Columbia Journal of World Bus<strong>in</strong>ess 3 (J<strong>an</strong>uary–February 1969), pp. 11–14,<br />

discussed <strong>in</strong> Phatak, <strong>International</strong> Dimensions of M<strong>an</strong>agement, p. 129.<br />

33. Phatak, <strong>International</strong> Dimensions of M<strong>an</strong>agement, p. 129.<br />

34. Phatak, <strong>International</strong> Dimensions of M<strong>an</strong>agement.<br />

35. Hill, <strong>International</strong> Bus<strong>in</strong>ess, p. 507.<br />

36. Hill, <strong>International</strong> Bus<strong>in</strong>ess, pp. 507–510.<br />

37. Hill, <strong>International</strong> Bus<strong>in</strong>ess, p. 509.<br />

38. Hill, <strong>International</strong> Bus<strong>in</strong>ess.<br />

39. Phatak, <strong>International</strong> Dimensions of M<strong>an</strong>agement, p. 113; <strong>an</strong>d C. M.<br />

Solomon, “Staff Selection Impacts Global Success,” Personnel Journal<br />

(J<strong>an</strong>uary 1994), pp. 88–101. For <strong>an</strong>other view, see A. Harz<strong>in</strong>g, “The<br />

Persistent Myth of High Expatriate Failure Rates,” <strong>International</strong> Journal of<br />

<strong>Hum<strong>an</strong></strong> Resource M<strong>an</strong>agement 6 (May 1995), pp. 457–474.<br />

40. Phatak, <strong>International</strong> Dimensions of M<strong>an</strong>agement, p. 119.<br />

41. See, for example, Blocklyn, “Develop<strong>in</strong>g the <strong>International</strong> Executive,”<br />

p. 45.<br />

42. L. Laroche, “Remov<strong>in</strong>g the Unexpected With Pre-Assignment Visits,”<br />

C<strong>an</strong>adi<strong>an</strong> HR Reporter (May 8, 2000), pp. 17, 20.<br />

43. Blocklyn, “Develop<strong>in</strong>g the <strong>International</strong> Executive,” p. 45.<br />

44. Discussed <strong>in</strong> M. Callah<strong>an</strong>, “Prepar<strong>in</strong>g the New Global M<strong>an</strong>ager,” Tra<strong>in</strong><strong>in</strong>g<br />

<strong>an</strong>d Development Journal (March 1989), p. 30. The publisher of the<br />

<strong>in</strong>ventory is the New York consult<strong>in</strong>g firm Mor<strong>an</strong>, Stahl & Boyer; see also<br />

J. Laabs, “The Global Talent Search,” Personnel Journal (August 1991),<br />

pp. 38–44 for a discussion of how firms such as Coca-Cola recruit <strong>an</strong>d<br />

develop <strong>in</strong>ternational m<strong>an</strong>agers, <strong>an</strong>d T.S. Ch<strong>an</strong>, “Develop<strong>in</strong>g <strong>International</strong><br />

M<strong>an</strong>agers: A Partnership Approach,” Journal of M<strong>an</strong>agement Development<br />

13(3), 1994, pp. 38–46.<br />

45. Callah<strong>an</strong>, “Prepar<strong>in</strong>g the New Global M<strong>an</strong>ager,” pp. 29–30. See also C.<br />

M. Solomon, “Global Operations Dem<strong>an</strong>d that HR Reth<strong>in</strong>k Diversity,”<br />

Personnel Journal (July 1994), pp. 40–50.<br />

46. This is based on Callah<strong>an</strong>, “Prepar<strong>in</strong>g the New Global M<strong>an</strong>ager,” p. 30.<br />

See also D. Feldm<strong>an</strong>, “Repatriate Moves as Career Tr<strong>an</strong>sitions,” <strong>Hum<strong>an</strong></strong><br />

Resource M<strong>an</strong>agement Review 1 (Fall 1991), pp. 163–178; <strong>an</strong>d J.<br />

Y<strong>an</strong>ouzas & S. Boukis, “Tr<strong>an</strong>sport<strong>in</strong>g M<strong>an</strong>agement Tra<strong>in</strong><strong>in</strong>g <strong>in</strong>to Pol<strong>an</strong>d:<br />

Some Surprises <strong>an</strong>d Disappo<strong>in</strong>tments,” Journal of M<strong>an</strong>agement<br />

Development 12(1), 1993, pp. 64–71. See also J. Laabs, “How Gillette<br />

Grooms Global Talent,” Personnel Journal (August 1993), pp. 64–76, <strong>an</strong>d<br />

C. M. Solomon, “Tr<strong>an</strong>spl<strong>an</strong>t<strong>in</strong>g Corporate Cultures Globally,” Personnel<br />

Journal (October 1993), pp. 78–88.<br />

47. A. Bross, A. Churchill & J. Zifk<strong>in</strong>, “Cross-Cultural Tra<strong>in</strong><strong>in</strong>g: Issues to<br />

Consider Dur<strong>in</strong>g Implementation,” C<strong>an</strong>adi<strong>an</strong> HR Reporter (June 5, 2000),<br />

pp. 10, 12.<br />

48. C. Shick, “It Wasn’t What You Said, It Was How You Said It,” C<strong>an</strong>adi<strong>an</strong> HR<br />

Reporter (February 28, 2000), p. 18.<br />

49. G. Re<strong>in</strong>hart, “Go<strong>in</strong>g Global,” C<strong>an</strong>adi<strong>an</strong> HR Reporter (September 25,<br />

2000), pp. 19, 23.


23<br />

Notes<br />

50. J. Stoner & R. E. Freem<strong>an</strong>, M<strong>an</strong>agement, 4th ed. (Englewood Cliffs, NJ:<br />

Prentice Hall, 1989), p. 783. See also J. Cartl<strong>an</strong>d, “Reward Policies <strong>in</strong> a<br />

Global Corporation,” Bus<strong>in</strong>ess Quarterly, (Autumn 1993), pp. 93–96; <strong>an</strong>d<br />

L. Mazur, “Europay,” Across-the-Board (J<strong>an</strong>uary 1995), pp. 40–43.<br />

51. Hill, <strong>International</strong> Bus<strong>in</strong>ess, pp. 519–520.<br />

52. Phatak, <strong>International</strong> Dimensions of M<strong>an</strong>agement, p. 134.<br />

53. “Pay Hikes For Expats,” C<strong>an</strong>adi<strong>an</strong> HR Reporter (September 24, 2001), p. 11.<br />

54. V. Frazee, “Keep<strong>in</strong>g Your Expats Healthy,” Global Workforce (November<br />

1998), pp. 18-23. See also B. Barker & D. Schulde, “Special EAP Helps<br />

Expatriates Face <strong>International</strong> ‘Culture Shock’,” C<strong>an</strong>adi<strong>an</strong> HR Reporter<br />

(November 29, 1999), p. 20.<br />

55. A. Bross & G. Wise, “Susta<strong>in</strong><strong>in</strong>g the Relocated Employee With <strong>an</strong><br />

<strong>International</strong> EAP,” C<strong>an</strong>adi<strong>an</strong> HR Reporter (November 29, 1999), pp. 18,<br />

19, 21.<br />

56. Except as noted, this is based on G. Addou & M. Mendenhall, “Expatriate<br />

Perform<strong>an</strong>ce Appraisal: Problems <strong>an</strong>d Solutions,” <strong>in</strong> M. Mendenhall & G.<br />

Addou, <strong>International</strong> <strong>Hum<strong>an</strong></strong> Resource M<strong>an</strong>agement, (Boston: PWS-Kent<br />

Publish<strong>in</strong>g Co., 1991), pp. 364–374.<br />

57. Addou & Mendenhall, “Expatriate Perform<strong>an</strong>ce Appraisal,” p. 366. See also<br />

M. J<strong>an</strong>ssens, “Evaluat<strong>in</strong>g <strong>International</strong> M<strong>an</strong>agers’ Perform<strong>an</strong>ce: Parent<br />

Comp<strong>an</strong>y St<strong>an</strong>dards as Control Mech<strong>an</strong>ism,” The <strong>International</strong> Journal of<br />

<strong>Hum<strong>an</strong></strong> Resource M<strong>an</strong>agement 5 (December 1994), pp. 853–873.<br />

58. R. Sauer & K. Voelker, Labor Relations: Structure <strong>an</strong>d Process (New York:<br />

Macmill<strong>an</strong>, 1993), pp. 510–525.<br />

59. Sauer & Voelker, Labour Relations, p. 516. See also M. Reg<strong>in</strong>i, “<strong>Hum<strong>an</strong></strong><br />

Resource M<strong>an</strong>agement <strong>an</strong>d Industrial Relations <strong>in</strong> Europe<strong>an</strong> Comp<strong>an</strong>ies,”<br />

The <strong>International</strong> Journal of <strong>Hum<strong>an</strong></strong> Resource M<strong>an</strong>agement 4 (September<br />

1993), pp. 555–568.<br />

60. Quoted from Sauer & Voelker, Labour Relations, p. 519.<br />

61. S. Greengard, “Mission Possible: Protect<strong>in</strong>g Employees Abroad,” Workforce<br />

(August 1997), pp. 30-32.<br />

62. S. Greengard, “Mission Possible: Protect<strong>in</strong>g Employees Abroad,” p. 32.<br />

63. These are based on or quoted from S. Greengard, “Mission Possible:<br />

Protect<strong>in</strong>g Employees Abroad,” p. 32<br />

64. S. Greengard, “Mission Possible: Protect<strong>in</strong>g Employees Abroad,” p. 32.<br />

65. Def<strong>in</strong>ition based on D. Briscoe, <strong>International</strong> <strong>Hum<strong>an</strong></strong> Resource<br />

M<strong>an</strong>agement (Englewood Cliffs, NJ: Prentice-Hall, 1995), p. 65. See also<br />

L. Stroh, “Predict<strong>in</strong>g Turnover Among Repatriates: C<strong>an</strong> Org<strong>an</strong>izations<br />

Affect Retention Rates?” <strong>International</strong> Journal of <strong>Hum<strong>an</strong></strong> Resource<br />

M<strong>an</strong>agement 6 (May 1995), pp. 443–456.<br />

66. Phatak, <strong>International</strong> Dimensions of M<strong>an</strong>agement, p. 124. See also R.<br />

Swaak, “Today’s Expatriate Families: Dual Careers <strong>an</strong>d Other Obstacles,”<br />

Compensation <strong>an</strong>d Benefits Review 27 (May 1995), pp. 21–26.<br />

67. D. Brown, “Comp<strong>an</strong>ies Undervalu<strong>in</strong>g Skills Learned Dur<strong>in</strong>g Relocation,”<br />

C<strong>an</strong>adi<strong>an</strong> HR Reporter (February 28, 2000), pp. 15, 21.<br />

68. G. Re<strong>in</strong>hart, “Go<strong>in</strong>g Global.” See also J. Hobel, “The Expatriate Employee<br />

Homecom<strong>in</strong>g,” C<strong>an</strong>adi<strong>an</strong> HR Reporter (June 1, 1998), pp. G5, G11.<br />

69. These are based on Briscoe, <strong>International</strong> <strong>Hum<strong>an</strong></strong> Resource M<strong>an</strong>agement,<br />

p. 66; Phatak, <strong>International</strong> Dimensions of M<strong>an</strong>agement, p. 124; <strong>an</strong>d<br />

D<strong>an</strong>iels & Radebaugh, <strong>International</strong> Bus<strong>in</strong>ess, p. 772.<br />

70. Briscoe, <strong>International</strong> <strong>Hum<strong>an</strong></strong> Resource M<strong>an</strong>agement, p. 66.<br />

71. Phatak, <strong>International</strong> Dimensions of M<strong>an</strong>agement, p. 126.<br />

72. H. Gregersen & L. Stroh, “Com<strong>in</strong>g Home to the Arctic Cold: Antecedents to<br />

F<strong>in</strong>nish Expatriate <strong>an</strong>d Spouse Repatriation Adjustment,” Personnel<br />

Psychology 50 (1997), p. 651.

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