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Minor millets in South Asia: learnings from IFAD-NUS project in India ...

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166 m<strong>in</strong>or <strong>millets</strong> <strong>in</strong> south asia<br />

them to establish a ma<strong>in</strong>tenance<br />

fund. These community groups<br />

were able to successfully run<br />

these mills and therefore provided<br />

good services to the members of<br />

the community at cheaper price.<br />

However, after the <strong>project</strong> support<br />

was over, it was reported that these<br />

micro-mills were not function<strong>in</strong>g<br />

well. S<strong>in</strong>ce these were smaller<br />

capacity mills, it was not possible<br />

to generate enough <strong>in</strong>come even<br />

to support their ma<strong>in</strong>tenance and<br />

operation and hence was not cost<br />

effective. The results thus <strong>in</strong>dicated<br />

the need for provid<strong>in</strong>g bigger mills<br />

to establish community process<strong>in</strong>g<br />

units to meet the needs of the<br />

communities at Kaski site.<br />

Fig. 8. Community operated micro-mill used <strong>in</strong> villages<br />

In addition, a farmers’ group of<br />

Kalabang village started millet gra<strong>in</strong> collection and market<strong>in</strong>g. They used their own<br />

micro-mill and marketed the gra<strong>in</strong> <strong>in</strong> 1 kg packets under the brand name ‘POWER’<br />

<strong>in</strong> Pokhara city. Initially, these groups experienced some difficulties <strong>in</strong> runn<strong>in</strong>g the<br />

mills effectively due to lack of technical knowhow for operation and ma<strong>in</strong>tenance<br />

of the micro-mill. But, after receiv<strong>in</strong>g practical tra<strong>in</strong><strong>in</strong>g on mill operation <strong>in</strong> each<br />

site, they ga<strong>in</strong>ed full confidence <strong>in</strong> the mill<strong>in</strong>g operations as well as on how to carry<br />

out m<strong>in</strong>or repairs and ma<strong>in</strong>tenance of the equipment.<br />

8.2. Development of value added products<br />

In the past, there was no research on market based production and development <strong>in</strong><br />

f<strong>in</strong>ger millet. It was primarily due to the fact that f<strong>in</strong>ger millet food was considered<br />

as low status food <strong>in</strong> Nepalese society. Hence, none of the entrepreneurs was<br />

<strong>in</strong>terested to produce millet recipes target<strong>in</strong>g the consumers. Through the concerted<br />

efforts under the <strong>project</strong>, few entrepreneurs were identified who were <strong>in</strong>novative<br />

and <strong>in</strong>terested to work <strong>in</strong> partnership for develop<strong>in</strong>g millet based products target<strong>in</strong>g<br />

particularly young consumers <strong>in</strong> Pokhara area. This process-led approach passed<br />

through many steps (Fig. 9).<br />

The product development efforts were successful and resulted <strong>in</strong> the development<br />

of several new consumer preferred millet based products (Fig. 10) such as bread,<br />

noodles, namk<strong>in</strong>, malt, and other bakery items like rolls, cookies, cakes. Among these,<br />

Annapurna Bakery and Sital Agro-Products commercially produced and promoted<br />

cookies, bread, namk<strong>in</strong> and roasted millet malt that ga<strong>in</strong>ed popularity <strong>in</strong> urban

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