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20<br />

Exchanging research results obtained in each<br />

others’ respective country: Lic.phil. Bettina<br />

Frei from Switzerland is carrying out research<br />

in Cameroon, and doctoral candidate Primus<br />

Tazanu from Cameroon is studying his compatriots<br />

in Switzerland.<br />

Based on a total of four case studies connected by the same research perspectives,<br />

a team of five researchers is investigating the complex interplay between<br />

culture and the – new – media. The team comprises researchers from the<br />

universities of Basel and Freiburg, the Bayero University, Kano, Nigeria, the<br />

Université de Yaoundé in Cameroon, and the University of Witwatersrand in<br />

Johannesburg, South Africa. Each of the case studies deals with the medial<br />

shift from direct to indirect “technologized” forms of communication and<br />

negotiation. In South Africa the focus is on the development from live performance<br />

to radio, CD and production for television, in Cameroon from stage<br />

performance to cinema and television, in Nigeria from live music to medial<br />

carriers.<br />

Last not least, three researchers from Cameroon, Germany and Switzerland<br />

are examining the shift from face-to-face communication to electronic interaction<br />

on the part of migrants. “Because new communication media are so<br />

fast and cheap it has become possible for migrants to keep in close touch<br />

with everyday life in their homeland far away, changing the face of migration”,<br />

Till Förster elucidates. Emigration no longer entails being cut off from<br />

one’s native culture. “Via electronic media the Africans living here in Upper<br />

Rhine are able to take part in two everyday lives.” Text messaging, e-mails<br />

and digital photos link up lifeworlds regardless of time zones.<br />

The central question is whether and to what extent these new forms of<br />

communication actually replace physical contacts. “We are working on the<br />

hypothesis that these two essentially different everyday worlds subsequently<br />

merge into a new social space that creates a substitute for the old ‘transnational’<br />

identity”, says Förster. It is not solely the media playing a role here, but<br />

also the location where the media is used. “In Cameroon the Internet is far<br />

more visible than in Europe”, explains Professor Bole Butake from Université<br />

de Yaoundé. “Not so many people have their own Internet connection, which

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