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ALFIE LEONG’S MAKE-UP: SEKSAN, +65 92374231 THE PHILOSOPHER: TEO YING HUI LABEL: DEMISEMIQUAVER; DEMISEMIQUAVER.NET STYLE DEFINITION: TEO LIKES TO “IMAGINE A SILENT INTERACTION BETWEEN ME AND THE WEARER” WHERE: FRONT ROW, #02-09 RAFFLES HOTEL ARCADE, 328 NORTH BRIDGE RD, TEL: +65 6224 5501 In a leap of faith, Teo Ying Hui ditched her offi ce job and “dumped all her savings into a fashion course” at Raffl es Design Institute. Shortly after graduating, she presented her fi rst runway collection in 2007 and was immediately snapped up by Front Row, Singapore’s cutting-edge emporium for local designers. “It was almost surreal for a new designer like me to be given this opportunity at that time,” she says. “I was still fi nding my way within the industry, and before I knew it, I was preparing my garments for the sales fl oor. “My label, demisemiquaver, is slowly evolving,” she explains. “In every new collection, I aim to put more thought and imagination into the shapes, fi t, proportions and fabrications.” Look out for her spring/summer collection for 2012. With strong shapes but soft lines and textures, it marries subtlety and strength. Teo marries subtlety and strength in her designs “My label is slowly evolving” THE MODISH: ALFIE LEONG LABELS: MU IN SINGAPORE, AWOL (ALL WALKS OF LIFE) OVERSEAS; MU-APPAREL.COM STYLE DEFINITION: CONVENTIONAL GARMENTS THAT ARE UNCONVENTIONALLY CREATED WHERE: MU SHOPS AT 04-08B/C, THE HEEREN, 260 ORCHARD RD, TEL: +65 6235 4523; #01-48/49 BUGIS JUNCTION, 200 VICTORIA ST, TEL: +65 6337 7505; #02-33 CITY SQUARE MALL, 180 KITCHENER RD, TEL: +65 6509 6065 Alfi e Leong was exposed to clothes making from an early age as his mother sewed the family’s clothes. Watching her awakened in him his own ideas for fashion and a love of tailoring. In school, however, he signed up for a diploma in electronics — but ditched it to become a fashion designer. In 1995, a coveted scholarship to Raffl es La Salle International Design school off ered Leong the opportunity to get some formal fashion training under his belt after several years of working in the trade. “After that, I went on to win several awards, which assured my place in fashion,” he says. “I set up my fi rst offi cial label — FLAGS — and opened shops in The Heeren, Bugis Junction and Isetan. My asymmetrical, draping style was slowly accepted by the mainstream. Eight years ago I started Mu and, to bring my garments to an international platform, AWOL.” Leong’s collection includes unique accessories HUB // 059