december-2011

ALFIE LEONG’S MAKE-UP: SEKSAN, +65 92374231
THE PHILOSOPHER:
TEO YING HUI
LABEL: DEMISEMIQUAVER; DEMISEMIQUAVER.NET
STYLE DEFINITION: TEO LIKES TO “IMAGINE A SILENT
INTERACTION BETWEEN ME AND THE WEARER”
WHERE: FRONT ROW, #02-09 RAFFLES HOTEL ARCADE,
328 NORTH BRIDGE RD, TEL: +65 6224 5501
In a leap of faith, Teo Ying Hui ditched her offi ce job
and “dumped all her savings into a fashion course”
at Raffl es Design Institute. Shortly after graduating,
she presented her fi rst runway collection in 2007 and
was immediately snapped up by Front Row, Singapore’s
cutting-edge emporium for local designers. “It was
almost surreal for a new designer like me to be given this
opportunity at that time,” she says. “I was still fi nding
my way within the industry, and before I knew it, I was
preparing my garments for the sales fl oor.
“My label, demisemiquaver, is slowly evolving,”
she explains. “In every new collection, I aim to put
more thought and imagination into the
shapes, fi t, proportions and fabrications.”
Look out for her spring/summer
collection for 2012. With strong shapes but
soft lines and textures, it marries subtlety
and strength.
Teo marries subtlety and
strength in her designs
“My label
is slowly
evolving”
THE MODISH:
ALFIE LEONG
LABELS: MU IN SINGAPORE, AWOL (ALL WALKS OF
LIFE) OVERSEAS; MU-APPAREL.COM
STYLE DEFINITION: CONVENTIONAL GARMENTS THAT
ARE UNCONVENTIONALLY CREATED
WHERE: MU SHOPS AT 04-08B/C, THE HEEREN, 260
ORCHARD RD, TEL: +65 6235 4523; #01-48/49 BUGIS
JUNCTION, 200 VICTORIA ST, TEL: +65 6337 7505;
#02-33 CITY SQUARE MALL, 180 KITCHENER RD,
TEL: +65 6509 6065
Alfi e Leong was exposed to clothes making from an
early age as his mother sewed the family’s clothes.
Watching her awakened in him his own ideas for
fashion and a love of tailoring. In school, however, he
signed up for a diploma in electronics — but ditched it to
become a fashion designer.
In 1995, a coveted scholarship to Raffl es La Salle
International Design school off ered Leong the
opportunity to get some formal fashion training under
his belt after several years of working in the trade.
“After that, I went on to win several awards, which
assured my place in fashion,” he says. “I set up my fi rst
offi cial label — FLAGS — and opened shops
in The Heeren, Bugis Junction and Isetan.
My asymmetrical, draping style was slowly
accepted by the mainstream. Eight years
ago I started Mu and, to bring my garments
to an international platform, AWOL.”
Leong’s collection includes
unique accessories
HUB //
059