december-2009

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HEMISPHERESMAGAZINE.COM | DECEMBER <strong>2009</strong> wish you were here CANTON OF BERN, SWITZERLAND // PHOTOGRAPH BY BERNARD VAN DIERENDONCK 21
dispatches NOTES FROM ALL OVER Las Vegas Totally Tubular! A Vegas casino makes liquor quicker. ILLUSTRATIONS BY GRAHAM ROUMIEU HEMISPHERESMAGAZINE.COM | DECEMBER <strong>2009</strong> WHEN YOU VISIT the newly opened ARIA Resort & Casino in Las Vegas, order a drink and ask the person on the next bar stool to guess how far he thinks the libation will travel from the bottle to your glass. If he gets it right, you’ll buy the next round. The answer: between 1,000 and 10,000 feet, or up to two miles. The ARIA, which is part of the stunning new CityCenter, has been constructed with a fi rst-of-itskind, computer-driven liquor transportation system. Deep in the bowels of the hotel reside six so-called “pump rooms” containing 32 brands of booze. In each room, 1,344 bottles stacked six deep are placed upside down in specialized holders controlled by a computer. Some 26 miles of tubing—or just under a marathon’s worth—zip the liquor around the facility. Say you’re in the blackjack pit and you feel a little thirsty. You place your order with a server, and she sashays over to a bartender, who punches a code into one of his three liquor guns, sending a signal to the central computer. Precisely measured jiggers of hooch are dispatched through a network of quarterinch-thick plastic arteries winding behind the casino’s walls. Et voilà: Your Long Island iced tea, sir. While this set-up helps the casino to monitor its liquor inventory and prevents bartenders from being egregiously generous, it also ensures that customers get their cocktails promptly. “Our liquor guns are pretty intelligent,” explains Heidi Hinkle, beverage director at ARIA. In a casino, every second lost to a bartender fumbling with a bottle of Absolut is time a customer isn’t gambling—and the house isn’t profi ting. To make sure nothing goes wrong, ARIA does what casinos usually do: It watches things, very closely. “We have employees monitoring the pump rooms twenty-four hours a day,” Hinkle says. “Just in case.”—MICHAEL KAPLAN 23
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december-2009

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