july-2010

SUCCESS report
除了以財務鼓勵形式協助澳門企業運用電
子商務外,據知阿里巴巴及eBay香港更與貿促
局簽訂合作協議,為澳門企業提供更便利的支
援服務,如營運者定期來澳門提供支援,合辦
工作坊指導澳門企業如何維護網站內容,提升
網上銷售手法等。
在澳門經營扇莊生意的南薰樓工藝社,是
首批成功申請電子商務推廣鼓勵措施的澳門中
小企,負責人周玉玲表示,公司以往也有利用
阿里巴巴中國站來招商,但卻遇上不少問題。
「因為我們不太懂得網站的操作,而向國內阿
里巴巴查詢時,又因為普通話不夠流利而與對
方溝通不來,所以我們也沒有花太多時間在這
個平台上。」周玉玲說:「但參加了澳門貿促局
的電子商務推廣鼓勵計劃後,除了得到資助,
可減輕成本外,最重要是阿里巴巴會有專人從
香港定期到澳門提供指導,而且大家也說廣東
話,我們在操作上有任何問題也可以直接查
詢,方便得多。」
062 Horizon JULY 2010
南 薰 樓 工 藝 社 參 加 了 這 計 劃 已 三 個 多
月,周玉玲對成效相當滿意,因為相比起阿
里巴巴中國站,總站設於香港的阿里巴巴國
際站更能幫助公司開拓海外市場。「阿里巴
巴中國站主要做國內銷售,我們的廠房在珠
海,生產成本較高,產品定價未能與國內對
(左圖起順時針)南薰樓工藝社的店舖陳列著各式產品;
琳瑯滿目的摺扇產品;南薰樓在珠海設有工廠
(Clockwise from left) Casa de Artesanato Nam Fan
Lou’s shop; some finished products; working on the
fans in Zhuhai
But now it’s a different story. “Now with the
incentive measures there aren’t only subsidies to
lower production cost, but also Alibaba staff sent
over from Hong Kong for assistance. Business is
made easier when we speak the same language,”
said Chao.
Having been the beneficiary of the measures
for three months now, Chao admits that results
are satisfactory. With its headquarters set up
in Hong Kong (rather than Mainland China),
Alibaba’s international site is now able to open
overseas markets for Nam Fan Lou.
“Alibaba China is mainly for domestic
sales,” said Chao. “That we have our factory in
Zhuhai means we have a higher production cost,
which makes our products less competitive than
China’s own. Now, though, I can contact buyers
in Hong Kong and overseas through Alibaba’s
international portal – the past three months have
seen a surge in overseas search for our products.
Moreover, customers can now order directly