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october-2010

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A GROWING NUMBER OF INTERNATIONAL<br />

FAST-FOOD CHAINS ARE SETTING UP<br />

SHOP IN THE US.<br />

BY KATIE ROBBINS<br />

ILLUSTRATION BY IAN KELTIE<br />

BUSINESS 089<br />

“Do you want fries with that?”<br />

It’s a constant refrain at the fast-food restaurants dotting the highways,<br />

city streets and shopping malls of the US. But increasingly, that question is<br />

being replaced with, “Do you want kimchi coleslaw with that?” Or flan? Or<br />

duck dumplings?<br />

Around the world, America is known for her fast food, beloved for its<br />

convenience, price point, familiarity and guilt-inducing pleasure. But after<br />

decades of the global proliferation of American restaurants, foreign fast-food<br />

chains are coming stateside, serving everything from falafel to Spam sushi.<br />

Though this flavor invasion started in the early 2000s, the last five<br />

years have seen an explosion of quick-service and fast-casual chains from<br />

abroad. Nando’s, which began in South Africa and now has outposts on five<br />

continents, brought its spicy Portuguese peri-peri chicken to Washington,<br />

OCTOBER <strong>2010</strong> GO MAGAZINE

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