http://legacy.library.ucsf.edu/tid/deg12a00/pdf

1)VGginiaSlims-"You've come a long way."
2) Data processing at Itichmond :Operations
Center
, 3) Marlboro Lights expanded~brand's reac h
into the highBltration segment of th'emark'et;
4) Inspection eontrolpoint on Virginia Slims
tioe.
3) The "Marlboro Country^ theme lives in
peimt advertising .
http://legacy.library.ucsf.edu/tid/deg12a00/pdf
Many innovations that will
improve the environment for our
manufacturing people have been
incorporated in thisfacility.
Machinery will be arranged in
modules . Each team of employees will
be involVed in virtually all stages of
production . This will provide variety
in their work routines and personal
identification with the quality of the
finished product . These employees
will be trained for this highly
sophisticated'production plant in the
newly established training center
in Richmond .
It is our intention to incorporate in
our Louisville operation the
manufacturing equipment, techniques
and modular manufacturing
philosophy being implemented in the
new Riehmond!factory. To effect this,
plans are under study to completely
modernize and enlarge our Louisville
facilities.
In addition to construction~of~our
new cigarette manufacturing
complex, Philip Morris in 1972 also
completed a new 8-story Research
and Development Tower, which
represents a major expansion of the
Philip Morris U .S.A . Research
Center in Richmond . The new
Research Towerwill enable us to
expand further our current bodyof
knowledge in the scientific and
technical areas of our operations.
The research ~staff-scientists,
technicians and supportpersonnelhas
also been expanded .
Research activity receives high
priority at Philip Morris, and the
achievements of our research staff
have gained increasing recognition
in recent years . One Philip Morris
development, a gas sensor which
assists the analysis oficigarette smoke,
received an award as one of the
major industrial inventions in 1972 :
In the past five vears, Philip Morris
U .S.A . researchers have published
more than 164 papers and have
patented 102 discoveries.
Many of our research discoveries
have application to Philip Morris
operations and products, and, like
our new factory, they symbolize our
persistent effort to enhance product
quality, to satisfy consumer
preferences, and to increase efficiency.
The physical integration of the
Research Tower with the Operations
Center and the new plant in one
modern complex again emphasizes
the productive relationship of
research, leaf, marketing, and
manufacturing functions.
The General iProducts Division of
Philip Morris UIS .A . introduced
several new products in 1972 :
Among them were Face Guarda a
blade designed for sensitive skin, and
Flieker„a women's shaving
instrument shapedlike a compaetl
Inspite of its growing size and
complexity, Philip Morris U.S: A .
has been able to enlarge its
management almost entirely by
promotion from within. This fact
attests to the capabilities ofits
employees and is an important factor
in the loyalty of our personnel.
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