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1 http://legacy.library.ucsf.edu/tid/deg12a00/pdf
,r,r~e,......,.__ Mi Iler Brewing Company (000 omitted) 1972 1971 197 0Oyerstin `Revenues 1211,262 $204:134 5198,479 Operatin g Income 228 r.300 11 .409 Miller Brewing Company''s barrel sales increased 4% in 1972 and its operating revenues increased 3'70, although-operating income declined . The decline in operating income reflected the intensified price competitioain the brewing industry and the rising costs for raw materials, labor and'packaging materials . This cost-price squeeze has resulted in a decline in the number of U.S. brewing companies from approzimately11$ in 1965 to approximately 65 today. Miller's potential is promising, however, since it is one of the three nationally distributed brands of premium beer, the fastest-growing segmentofthemarketi In 1972, the premium beersegmenraccounted for 30% of the market compared with 23% in 1967 . http://legacy.library.ucsf.edu/tid/deg12a00/pdf 1 1)2vtiller High Life bottlca move to market I from the Milwaukee brevery. 1) MilleoHiah Life in neon at th'epoiot of sek . 2) Cases of,Miller High Life naer move to market. 3) New Miller 7aa. no depoait boules wero introduced in 1972.
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Page 55 and 56: 1968 1967 1966 1965 1964 : 1963 196

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