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Promotional material<br />

Promotional material includes brochures, banners, posters and flyers that are used<br />

for marketing purposes. A brochure is a printed product that can be found just about<br />

anywhere in the world. Whether you prefer A4, A5, bifold, Z-fold or C-fold, glossy or<br />

matt... it is generally the first impression that potential clients have of your <strong>co</strong>mpany.<br />

How about this: There are several <strong>co</strong>mmonly-used brochure types: single fold (half),<br />

C-fold (letter), double fold (gate or Z-fold), parallel map, reverse map, parallel (roll), triple<br />

fold (ac<strong>co</strong>rdian), double parallel fold and a booklet. The first brochure ever created to<br />

promote a <strong>co</strong>mputer business, Electronic Control Co, was made sometime around late<br />

1946 or early 1947.<br />

Janine Smit Editorial Services: Portfolio<br />

page 13

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