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Reports<br />

Published reports present focused, salient <strong>co</strong>ntent to a specific audience. Reports are<br />

often used to <strong>co</strong>mmunicate progress related to a specific topic to identified stakeholders.<br />

The audience may be a public entity, an individual or the public in general. Reports are<br />

used in government, business, education, science and other fields.<br />

How about this: Podravka, a Croation food <strong>co</strong>mpany, designed an annual report that<br />

had to be baked in an oven before it <strong>co</strong>uld be read. The report features blank pages<br />

printed with thermo-reactive ink that, after being wrapped in foil and baked for 25<br />

minutes, reveals text and images.<br />

Janine Smit Editorial Services: Portfolio<br />

page 7

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