ED 47: January-February 2013

ma r k E t in t E l l i gE n C E
Building resources industries Pte ltd
(Bri) – a leading player in the building
materials retail trade industry
BRI is now recognised
as the largest
premier distributor
of building and
construction materials
in the marketplace
as a result of robust business integrity
coupled with a wide range of quality
products. BRI has grown to such an
operational scale to become known as
a ‘competitive price leader’ with sole
distributorship obtained for various
products. Its factory size has expanded
from a rented 5,000 square feet
premises in 1998 to a 300,000 square
feet self-owned property.
Today, BRI boasts of an extensive
range of products and services that are
streamlined into 10 different business
divisions which include Clay Red Brick,
Autoclaved Aerated Concrete Block,
Cement Concrete Brick, Ordinary
Portland Cement, Pre-Packed Drymix,
Steel Welded Mesh, Deformed Rebar,
Timber & Plywood, Sand and Granite.
The company has supplied building
materials to a broad portfolio of iconic
projects in different construction
sectors: private condominiums, HDB
residential, industrial and commercial
buildings, hotels, schools, infrastructural
and civil works.
BRI is also involved in both the dealer
and project markets, where an extensive
network has been set up throughout
Singapore to meet their customers’
demand.
The company has more than 70 local
agencies on hand for a wide range of
building and construction materials
and this acts as a “One-Stop Building
Material Centre” for the customers.
Holding firm to its beliefs in continual
improvement as the key to achieving
excellence, BRI has earned its
reputation as a reliable distributor
offering quality products. The company
is continuously pursuing new product
developments by closely keeping
in touch with the market needs and
current industry updates.
With the emergence of new economies
in the Asian region, BRI is steaming
ahead in crystallising its vision as the
Premier Building Materials Specialist
and Preferred Partner for the Asia
Pacific region.
As a foundation for BRI’s daily activities,
the company is committed to honesty in
all activities, meeting customer needs,
forging good supplier relationships,
taking care of the safety, well-being
and professional growth of BRI’s
employees, and also contributing back
to the community and environment.
BRI is widely known in the Singapore
marketplace as a company of trust,
quality service and product and
excellence in delivery. BRI has enjoyed a
critical mass of positive sentiment in the
marketplace by customers, suppliers,
staff and partners.
Over the past 14 years in operation,
the company has built a strong
connection between the customers
and the products/services in terms
of competitive pricing and service of
delivery. On the suppliers’ end, the
connection with BRI is deemed as a
fast-moving and best performance
distributor of their products.
The perceived value of BRI’s premium
products, customer satisfaction
and brand trust have generated a
list of long-serving customers. BRI
prides itself as one of the leading
providers of a comprehensive range of
structural building materials to the local
construction market.
With Building Resources Industries
Pte Ltd’s emphasis on honesty and
commitment to its customers, it seeks
to nurture a reputation for leadership
and excellence, now and into the
future.
Ja n | FE b 2013
En t r E p r E n E u r s’ Di g E s t
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