ED 47: January-February 2013

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60 li F E s t y l E The modern businessman or entrepreneur will find it difficult - or at least inconvenient - to get through a day without his or her smartphone. Latest models of handheld devices can decently perform crucial tasks that were traditionally occupied by physical workstations or laptops, and the advent of the slim-form tablet further enabled businessmen to work efficiently on the go. Indeed, doing work while on the move has become part and parcel of the contemporary business environment, and a new offering by ASUS is set to further enhance this trend. Drawing on the success of the PadFone, the ASUS PadFone 2 is a unique 2-in-1 combination of smartphone and tablet consisting of a 4.7” Android-powered smartphone (PadFone 2) with a fullfeatured 10.1” tablet (PadFone 2 Station). Light and stylish, the sleek black finish of the PadFone 2 exudes both class and substance, promising an uncompromised performance packed with robust functionality. Weighing a mere 135 grams Ja n | FE b 2013 En t r E p r E n E u r s’ Di g E s t living seamlessly The unique ASUS PadFone 2-in-1 concept receives an upgrade and being only 9mm at its thickest point, the PadFone 2 was designed with style and comfort in mind, giving the phone a unique and sensational touch. Its technical specifications are nothing to scoff at as well: the PadFone 2 runs on a 1.5GHz quad-core processor with 2GB of RAM, promising astounding processing speeds both by itself and when docked with the tablet. The applications or apps within the smartphone are optimised for seamless transition between both platforms and screen sizes, ensuring that no loss of fidelity or clarity is experienced by the user. Battery performance is decent as well, with 16 hours of 3G talk-time and 13 hours of Wi-Fi browsing on a single charge. The PadFone 2 Station can also be used to recharge the smartphone twice as well, extending the duration for its use. Equipped with a phenomenal 13-megapixel high-performance camera, the phone is able to capture up to 100 incredibly detailed images at a breakneck six shots per second, while its low-light performance is enhanced by a wide lens aperture. Furthermore, the photographs taken will appear sharp and crisp on the PadFone 2’s high-definition screen, delivering crystal clear images with picture-accurate colours on a scratch resistant glass surface. The tablet component might be unnecessary for some users, who might find it inconvenient or a hassle to lug around a 10-inch tablet in addition to a phone, but for the mobile businessman, being able to transfer critical documents from phone to tablet seamlessly is nothing short of a godsend. Even without the tablet, the PadFone 2 is in itself a worthy addition to any mobile arsenal, capable of holding its own against the other players in the fast-moving smartphone market. Merging style and substance, the ASUS PadFone 2 makes a statement in the palm of your hand.
FestiVaLs & sPeCiaL oCCasions oF new year’s Day Tuesday 1 January 2013 good Friday Friday 29 March 2013 vesak Day Friday 24 May 2013 national Day Friday 9 August 2013 hari raya haji Tuesday 15 October 2013 christmas Day Wednesday 25 December 2013 li F E s t y l E chinese new year Sunday 10 February 2013 Monday 11 February 2013 labour Day Wednesday 1 May 2013 hari raya puasa Thursday 8 August 2013 Mid-autumn Festival Thursday 19 September 2013 Deepavali Sunday 3 November 2013 new year’s Day Wednesday 1 January 2014 Ja n | FE b 2013 En t r E p r E n E u r s’ Di g E s t 61
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EntrEprEnEurs’ DigEst Ja n | Fe b
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A great mediator, wise and intellig
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Businesses in Singapore face a web
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Christmas, a traditional and festiv
Page 11 and 12: EDC Co r n E r FirSt ever Singapore
Page 13 and 14: Ca l E n D a r oF Ev E n t s tr a D
Page 15 and 16: Branding at its Best Like the moves
Page 17 and 18: On 6 November 2012, all 49 brands w
Page 20 and 21: 18 Co m m E n ta r y expanSion over
Page 22 and 23: 20 Co m m E n ta r y Logistics as a
Page 24 and 25: 22 Co m m E n ta r y Securing Produ
Page 26 and 27: 24 Co m m E n ta r y transcenDing B
Page 28 and 29: 26 Co m m E n ta r y Over the Horiz
Page 30 and 31: 28 Co v E r st o r y Of Bricks, MOr
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Page 34 and 35: 32 pr o p E r t y If you are seekin
Page 36 and 37: 34 ma r k E t in t E l l i gE n C E
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Page 55 and 56: The Business of susTainaBle Develop
Page 60: 58 ma r k E t in t E l l i gE n C E
Page 65 and 66: ga s t r o n o m i a Served on a Ho
Page 67 and 68: Cl a s s i F i E D s oki Data (S) p
Page 69 and 70: Bridging Cultural differenCes How c
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