ED 47: January-February 2013

More documents

Recommendations

Info

6 Ev E n t s What’S hinDering your BranD groWth? An inaugural short course on branding gave participants a brief but comprehensive insight into this dynamic business function In the words of Sir Richard Branson, “Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” Indeed, the function of branding is more important now than ever before, as consumers have more spending power with an abundance of options to choose from, with only the most memorable and impactful brands rising from the sea of clutter. For small and medium-sized enterprises (SMEs), branding is that bit more important. The business will have to compete with both the big boys of the industry and also with its fellow small-to-midsized peers, and branding will be the critical value in determining if the SME is a tangible entity or merely a speck in the distance. Ja n | FE b <strong>2013</strong> En t r E p r E n E u r s’ Di g E s t Under the umbrella of the ASME Academy, the first short course of branding – titled What’s Hindering Your Brand Growth? – Nail it before it nails you – was recently concluded to a group of brand owners, key decision-makers and marketing personnel. Held across two afternoons on 16 and 23 November, the two half-day sessions granted invaluable knowledge to the participants, bolstering their branding know-how if they have been trained prior and instilling new, relevant knowledge into those without formal introduction into the world of branding. Conducted by Mr Roger Loo, Director of Management Consulting Services at BDO Consultants Pte Ltd, the course was done in an interactive, workshop style. Mr Loo himself was passionate and engaging as a speaker, infusing his personality and panache into the subject matter. Although there were slides provided, the participants stayed glued to their trainer, who constantly queried them on the branding efforts undertaken by their respective brands, allowing all present to learn best practices from one another. Having worked with so many different companies on their branding, Mr Loo used his own personal experiences to illustrate his well-researched and brilliantly thought-out points, highlighting the key differences between marketing and branding, as well as vital trends in the branding phenomenon. Through comprehensive content delivered by an engaging speaker, even if the SME participants did not manage to find out what was hindering their brand growth, they went home with newfound knowledge on the dynamic business function that is branding.
Christmas, a traditional and festive season celebrated all over the world, is a time of peace and goodwill toward all man. Applied to the local small and medium enterprise (SME) community, it is also a good time for fellow SMEs to gather, network, exchange ideas and make new friends, embracing each other as all march as one to greater heights and creating a more conducive business environment. ASME held its Christmas Party 2012 at Oasia Hotel Singapore on 19 December 2012, the preferred venue partner for the festive event this year. Together with the event’s platinum sponsor, Maybank, strategic partner cxSurbana as well as supporting partner, Star Cruises, over 100 SME owners from various industries and sectors attended this evening of jolliness and purposeful fun. Clicking wine glasses, chatters over turkey and with “Last Christmas” serenading in the background, the atmosphere for the night was lighthearted as everyone shared their woes and successes, and passed on their merriment and joyous spirit to Mingle and Jingle The warmth and joy of Christmas brings us closer to each other Ev E n t s one another. The evening also included a brief game segment as well as an eagerly anticipated lucky draw with attractive prizes. SME owners and key decision-makers mingled with each other in the cosy setting, letting their hair down as they allowed themselves a short break as the year comes to its inevitable close. It has been a very challenging year for our local SMEs. Nonetheless, ASME will continue to strive to be the association For Entrepreneurs, By Entrepreneurs, and will continue to organise such networking events and platforms for our SMEs to widen their network and explore opportunities together, in unity. This year, ASME wishes for the continuity and flourish of peace and good will among all SMEs, that it extends to everyday of every year and not just on Christmas Day. Here’s to wishing all our members, associates and partners the special gifts of this holiday season - Peace, Joy and Lasting Happiness! Ja n | FE b <strong>2013</strong> En t r E p r E n E u r s’ Di g E s t 7
Page 1: EntrEprEnEurs’ DigEst Ja n | Fe b
Page 5 and 6: A great mediator, wise and intellig
Page 7: Businesses in Singapore face a web
Page 11 and 12: EDC Co r n E r FirSt ever Singapore
Page 13 and 14: Ca l E n D a r oF Ev E n t s tr a D
Page 15 and 16: Branding at its Best Like the moves
Page 17 and 18: On 6 November 2012, all 49 brands w
Page 20 and 21: 18 Co m m E n ta r y expanSion over
Page 22 and 23: 20 Co m m E n ta r y Logistics as a
Page 24 and 25: 22 Co m m E n ta r y Securing Produ
Page 26 and 27: 24 Co m m E n ta r y transcenDing B
Page 28 and 29: 26 Co m m E n ta r y Over the Horiz
Page 30 and 31: 28 Co v E r st o r y Of Bricks, MOr
Page 32 and 33: 30 mo n E ysm a r t Will 2013 Be A
Page 34 and 35: 32 pr o p E r t y If you are seekin
Page 36 and 37: 34 ma r k E t in t E l l i gE n C E
Page 52: 50 ma r k E t in t E l l i gE n C E
Page 55 and 56: The Business of susTainaBle Develop
Page 58 and 59:
56 ma r k E t in t E l l i gE n C E
Page 60:
58 ma r k E t in t E l l i gE n C E
Page 63 and 64:
FestiVaLs & sPeCiaL oCCasions oF ne
Page 65 and 66:
ga s t r o n o m i a Served on a Ho
Page 67 and 68:
Cl a s s i F i E D s oki Data (S) p
Page 69 and 70:
Bridging Cultural differenCes How c
show all

ED 47: January-February 2013

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?