ED 47: January-February 2013
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40<br />
ma r k E t in t E l l i gE n C E<br />
by successful SME entrepreneurs, so that<br />
they be ignited with this entrepreneurial<br />
spirit,” said Mr Chan.<br />
Each year, over 12,000 students graduate<br />
from ITE from the various faculties. It is<br />
in ITE’s vision to equip its students with<br />
the relevant skills and knowledge so that<br />
its graduates will be able to find jobs and<br />
contribute to society.<br />
“In line with the greater national agenda<br />
to encourage our students to join<br />
local SMEs, and for SMEs to hire local<br />
employees, the ASME Forum is indeed<br />
a day that will help bring SMEs and ITE<br />
students one step closer towards that<br />
goal,” said Mr Eden Liew, Principal of ITE<br />
College East.<br />
The ASME Forum seeks to honour and<br />
recognise the integrated efforts of SMEs<br />
and students, promote ITE’s expertise –<br />
Ja n | FE b <strong>2013</strong><br />
En t r E p r E n E u r s’ Di g E s t<br />
which is in line with the government’s push<br />
for productivity improvements to SMEs,<br />
as well as fuelling the entrepreneurial<br />
spirit amongst our youths.<br />
exhibition & Showcase<br />
Uplifting SMEs’ image and providing<br />
gainful employment opportunities<br />
Adorned with colourful and vibrant<br />
decorations, marketing collaterals,<br />
standees and corporate gifts, 22 SMEs<br />
showcased their exhibition booths and<br />
job availabilities at the ASME Forum<br />
2012. These SMEs were seeking for<br />
young local talents from a ready available<br />
pool of ITE students.<br />
“Our objective for participating in this<br />
SME event is mainly to keep in touch with<br />
our local young talents. For a company<br />
like Everlast, we look for potential<br />
students who have the right attitude and<br />
capability rather than merely certificates<br />
that they are holding. I can say that we<br />
have achieved our objective through this<br />
event,” said Mr Teoh Eng Wai, Group<br />
Financial Controller of Everlast Industries<br />
(S) Pte Ltd.<br />
Forum<br />
Inspiring a future generation of<br />
entrepreneurs and showcasing SMEs’<br />
excellence<br />
Highly profiled and successful speakers<br />
and entrepreneurs from Mr Bean, Home-<br />
Fix DIY, Soyato Pte Ltd, Gavio and e2i<br />
joined us as guest speakers on that<br />
very day, sharing with the students their<br />
unique entrepreneurial journey, branding<br />
and gainful career opportunities available<br />
at SMEs.
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