ED 47: January-February 2013

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38 ma r k E t in t E l l i gE n C E Ja n | FE b <strong>2013</strong> En t r E p r E n E u r s’ Di g E s t
24 small and medium enterprises (SMEs) joined the Association of Small and Medium Enterprises (ASME) in its inaugural ASME Forum 2012, a one-day event specially organised on 14 November 2012 with the entire SME ecosystem in mind. Coorganised by ASME, the Employment and Employability Institute (e2i), and the Institute of Technical Education (ITE) College East, the ASME Forum seeks to uplift the image of SMEs to the local community. Faced with manpower shortage and rising costs, the SME landscape is evermore challenging today. Taking the lead in promoting a pro-enterprise Singapore, and ensuring that the entrepreneurial spirit continues to flourish amongst the SMEs, ASME, together with its partners initiated the ASME Forum. raising awareness Developed and conceptualised as a oneday event to profile and raise awareness of SMEs to ITE students, it will be held annually at the different ITE colleges to highlight the importance of the role of SMEs in Singapore’s economy and showcase successful SMEs along with the growth and employment opportunities present within these companies. “Creating and coping with change is often easier said than done. Coping with change requires consistent hard work, discipline and a positive mindset. Oftentimes, many are still unaware that SMEs also do offer large scope of growth opportunities and gainful career employment. Hence, this ASME Forum 2012 was initiated with the entire SME business ecosystem in mind,” said Mr Chan Chong Beng, President of ASME. Besides having an exhibition to showcase SMEs and Student Industry Projects, a forum is concurrently held throughout the day. Guest speakers who are successful entrepreneurs and business owners themselves, were invited to share success stories, as well as SME growth and career opportunities. “Through this collaboration with ITE, we hope that young students will be inspired ma r k E t in t E l l i gE n C E ASME 2012 ForuM Uplifting the image of small and medium enterprises Ja n | FE b <strong>2013</strong> En t r E p r E n E u r s’ Di g E s t 39
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