ED 47: January-February 2013
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24<br />
small and medium<br />
enterprises (SMEs) joined<br />
the Association of Small<br />
and Medium Enterprises<br />
(ASME) in its inaugural ASME Forum<br />
2012, a one-day event specially<br />
organised on 14 November 2012 with<br />
the entire SME ecosystem in mind. Coorganised<br />
by ASME, the Employment<br />
and Employability Institute (e2i), and<br />
the Institute of Technical Education (ITE)<br />
College East, the ASME Forum seeks<br />
to uplift the image of SMEs to the local<br />
community.<br />
Faced with manpower shortage and<br />
rising costs, the SME landscape is evermore<br />
challenging today. Taking the lead<br />
in promoting a pro-enterprise Singapore,<br />
and ensuring that the entrepreneurial<br />
spirit continues to flourish amongst the<br />
SMEs, ASME, together with its partners<br />
initiated the ASME Forum.<br />
raising awareness<br />
Developed and conceptualised as a oneday<br />
event to profile and raise awareness<br />
of SMEs to ITE students, it will be held<br />
annually at the different ITE colleges<br />
to highlight the importance of the role<br />
of SMEs in Singapore’s economy and<br />
showcase successful SMEs along with<br />
the growth and employment opportunities<br />
present within these companies.<br />
“Creating and coping with change is<br />
often easier said than done. Coping<br />
with change requires consistent hard<br />
work, discipline and a positive mindset.<br />
Oftentimes, many are still unaware<br />
that SMEs also do offer large scope of<br />
growth opportunities and gainful career<br />
employment. Hence, this ASME Forum<br />
2012 was initiated with the entire SME<br />
business ecosystem in mind,” said Mr<br />
Chan Chong Beng, President of ASME.<br />
Besides having an exhibition to showcase<br />
SMEs and Student Industry Projects, a<br />
forum is concurrently held throughout<br />
the day. Guest speakers who are<br />
successful entrepreneurs and business<br />
owners themselves, were invited to share<br />
success stories, as well as SME growth<br />
and career opportunities.<br />
“Through this collaboration with ITE, we<br />
hope that young students will be inspired<br />
ma r k E t in t E l l i gE n C E<br />
ASME 2012<br />
ForuM<br />
Uplifting the image of small and medium enterprises<br />
Ja n | FE b <strong>2013</strong><br />
En t r E p r E n E u r s’ Di g E s t<br />
39