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ED 47: January-February 2013

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24<br />

small and medium<br />

enterprises (SMEs) joined<br />

the Association of Small<br />

and Medium Enterprises<br />

(ASME) in its inaugural ASME Forum<br />

2012, a one-day event specially<br />

organised on 14 November 2012 with<br />

the entire SME ecosystem in mind. Coorganised<br />

by ASME, the Employment<br />

and Employability Institute (e2i), and<br />

the Institute of Technical Education (ITE)<br />

College East, the ASME Forum seeks<br />

to uplift the image of SMEs to the local<br />

community.<br />

Faced with manpower shortage and<br />

rising costs, the SME landscape is evermore<br />

challenging today. Taking the lead<br />

in promoting a pro-enterprise Singapore,<br />

and ensuring that the entrepreneurial<br />

spirit continues to flourish amongst the<br />

SMEs, ASME, together with its partners<br />

initiated the ASME Forum.<br />

raising awareness<br />

Developed and conceptualised as a oneday<br />

event to profile and raise awareness<br />

of SMEs to ITE students, it will be held<br />

annually at the different ITE colleges<br />

to highlight the importance of the role<br />

of SMEs in Singapore’s economy and<br />

showcase successful SMEs along with<br />

the growth and employment opportunities<br />

present within these companies.<br />

“Creating and coping with change is<br />

often easier said than done. Coping<br />

with change requires consistent hard<br />

work, discipline and a positive mindset.<br />

Oftentimes, many are still unaware<br />

that SMEs also do offer large scope of<br />

growth opportunities and gainful career<br />

employment. Hence, this ASME Forum<br />

2012 was initiated with the entire SME<br />

business ecosystem in mind,” said Mr<br />

Chan Chong Beng, President of ASME.<br />

Besides having an exhibition to showcase<br />

SMEs and Student Industry Projects, a<br />

forum is concurrently held throughout<br />

the day. Guest speakers who are<br />

successful entrepreneurs and business<br />

owners themselves, were invited to share<br />

success stories, as well as SME growth<br />

and career opportunities.<br />

“Through this collaboration with ITE, we<br />

hope that young students will be inspired<br />

ma r k E t in t E l l i gE n C E<br />

ASME 2012<br />

ForuM<br />

Uplifting the image of small and medium enterprises<br />

Ja n | FE b <strong>2013</strong><br />

En t r E p r E n E u r s’ Di g E s t<br />

39

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