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The Million Pound Donors Report 2012 - University of Kent

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Corporations (including direct charitable contributions<br />

from companies and those made via corporate foundations)<br />

account for a much larger share <strong>of</strong> million pound donations<br />

than in previous years. <strong>The</strong>y were responsible for 16% <strong>of</strong> all<br />

donations worth £1 million or more in 2010/11, compared<br />

to around 10% in all previous years. However, as their<br />

average value is lower than those made by other types <strong>of</strong><br />

donors, they account for 13.5% <strong>of</strong> the total value <strong>of</strong> these<br />

biggest gifts in 2010/11.<br />

Higher Education, Arts and Culture and International<br />

Development remain the most popular destinations for the<br />

largest gifts amongst both individual and institutional<br />

donors. But support for environmental causes increased in<br />

2010/11, and all types <strong>of</strong> charitable sub-sector attract some<br />

support from million pound donors.<br />

<strong>The</strong> Indigo Trust and iCow. © Martin Storey<br />

the MIllIon PoUnd donors rePort <strong>2012</strong><br />

“ More than half<br />

(58%) <strong>of</strong> the million<br />

pound donations<br />

made in 2010/11<br />

were donated by 93<br />

individual donors,<br />

who donated a total<br />

<strong>of</strong> £763 million. living<br />

individual donors<br />

therefore continue to<br />

be the most significant<br />

source <strong>of</strong> the largest<br />

donations.”<br />

In contrast to last year, a higher proportion (60%) <strong>of</strong> million<br />

pound donations was given directly to operational charities,<br />

and just 40% was banked into charitable trusts and<br />

foundations for distribution at a later date, indicating a<br />

potential shift towards getting philanthropic money out<br />

onto the front-line.<br />

A total <strong>of</strong> 191 organisations received million pound<br />

donations in 2010/11 – far higher than the 154 recipients<br />

identified in 2009/10. <strong>The</strong> vast majority (166) received<br />

only one gift <strong>of</strong> this size. Organisations which received<br />

multiple million pound donations tended to be the oldest<br />

universities (notably Oxford and Cambridge) or national<br />

arts and cultural institutions.<br />

03

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