2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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Measuring social media We wanted to understand marketers' ability to measure their social media activities, so we asked them to rate their agreement with the following statement: "I am able to measure the return on investment for my social media activities." Only about one in four (26%) agreed they are able to measure their social activities. 2013 Social Media Marketing SocialMediaExaminer.com Page 10 of 43 Industry Report © 2013 Social Media Examiner
Effectiveness of Facebook marketing We asked marketers if they agreed with the statement: "My Facebook marketing is effective." To our surprise, only slightly more than 1 in 3 (37%) agreed! B2C marketers were far more likely to agree (44%) than their B2B peers (29%). Larger businesses were much more likely to agree that their Facebook marketing efforts were effective. For example, 46% of businesses with 1000 or more employees agreed, compared to only 29% of the self-employed. 2013 Social Media Marketing SocialMediaExaminer.com Page 11 of 43 Industry Report © 2013 Social Media Examiner
Page 1 and 2: 2013 SOCIAL MEDIA MARKETING INDUSTR
Page 3 and 4: Table of contents EXECUTIVE SUMMARY
Page 5 and 6: Major findings Here's a quick summa
Page 7 and 8: 2013 Social Media Marketing SocialM
Page 9: Years using social media marketing
Page 13 and 14: Integrated social activities We ask
Page 15 and 16: The experience factor There's a dir
Page 17 and 18: Benefits of social media marketing
Page 19 and 20: Grew business partnerships Marketer
Page 21 and 22: Increased traffic A significant 78%
Page 23 and 24: Commonly used social media platform
Page 25 and 26: Platforms used by those with 3 to 4
Page 27 and 28: The most important social platform
Page 29 and 30: How will marketers change their fut
Page 31 and 32: #4: LinkedIn Jumping from #6 in 201
Page 33 and 34: #8: Photo Sharing Sites Thirty-eigh
Page 35 and 36: #12: Geo-location Only 16% of marke
Page 37 and 38: Social media platforms marketers wa
Page 39 and 40: Social media outsourcing We asked m
Page 41 and 42: Survey participant demographics We
Page 43: About Michael A. Stelzner Michael S

2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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