2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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Use of social media marketing We asked a few questions to determine the survey participants' experience using social media to market their businesses. Use of social media marketing We began by simply asking marketers if they use social media to market their businesses. The overwhelming majority (97%) indicated they are participating in social media marketing. Note: This is up from 94% in 2012. Social media is important for my business A significant 86% of marketers said that social media was important to their businesses. This is a slight increase from 2012, when 83% thought social media was important. 2013 Social Media Marketing SocialMediaExaminer.com Page 8 of 43 Industry Report © 2013 Social Media Examiner
Years using social media marketing We asked participants how long they've been using social media marketing. Forty-seven percent of marketers surveyed have at least two years of social media marketing experience. Note: For a detailed demographic breakdown of survey participants, see the last few pages of this report. On the following pages, we asked marketers to rate their agreement with a few broad statements related to social media. 2013 Social Media Marketing SocialMediaExaminer.com Page 9 of 43 Industry Report © 2013 Social Media Examiner
Page 1 and 2: 2013 SOCIAL MEDIA MARKETING INDUSTR
Page 3 and 4: Table of contents EXECUTIVE SUMMARY
Page 5 and 6: Major findings Here's a quick summa
Page 7: 2013 Social Media Marketing SocialM
Page 11 and 12: Effectiveness of Facebook marketing
Page 13 and 14: Integrated social activities We ask
Page 15 and 16: The experience factor There's a dir
Page 17 and 18: Benefits of social media marketing
Page 19 and 20: Grew business partnerships Marketer
Page 21 and 22: Increased traffic A significant 78%
Page 23 and 24: Commonly used social media platform
Page 25 and 26: Platforms used by those with 3 to 4
Page 27 and 28: The most important social platform
Page 29 and 30: How will marketers change their fut
Page 31 and 32: #4: LinkedIn Jumping from #6 in 201
Page 33 and 34: #8: Photo Sharing Sites Thirty-eigh
Page 35 and 36: #12: Geo-location Only 16% of marke
Page 37 and 38: Social media platforms marketers wa
Page 39 and 40: Social media outsourcing We asked m
Page 41 and 42: Survey participant demographics We
Page 43: About Michael A. Stelzner Michael S

2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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