2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT
2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT
2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT
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Use of social media marketing<br />
We asked a few questions to determine the survey participants' experience using social<br />
media to market their businesses.<br />
Use of social media marketing<br />
We began by simply asking marketers if they<br />
use social media to market their businesses.<br />
The overwhelming majority (97%) indicated<br />
they are participating in social media<br />
marketing. Note: This is up from 94% in<br />
2012.<br />
Social media is important for my business<br />
A significant 86% of marketers said that<br />
social media was important to their<br />
businesses.<br />
This is a slight increase from 2012, when<br />
83% thought social media was important.<br />
<strong>2013</strong> Social Media Marketing SocialMediaExaminer.com Page 8 of 43<br />
Industry Report © <strong>2013</strong> Social Media Examiner