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2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT

2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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Social media outsourcing<br />

We asked marketers if they were outsourcing any of their social media marketing efforts.<br />

The overwhelming majority said no. Those outsourcing dropped from 30% in 2012 to<br />

only 26% this year.<br />

These are the tasks that marketers are outsourcing to third parties:<br />

Design and development, content creation and analytics are the top three areas that<br />

social media marketers are outsourcing.<br />

<strong>2013</strong> Social Media Marketing SocialMediaExaminer.com Page 39 of 43<br />

Industry Report © <strong>2013</strong> Social Media Examiner

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