2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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Platforms used by those with less than 12 months experience Those just getting underway with social media marketing select Facebook as their number-one choice (by a long shot), followed by Twitter and LinkedIn. Platforms used by those with 1 to 2 years experience For marketers who have been employing social media marketing for 1 to 2 years, Facebook and Twitter remain the top two choices. Notice that YouTube is used by more than half of marketers in this group. Platforms used by those with 2 to 3 years experience Facebook and Twitter are the two standouts among the tools used by social media marketers with 2 to 3 years experience. YouTube passes blogging to take the number-four slot for this group. 2013 Social Media Marketing SocialMediaExaminer.com Page 24 of 43 Industry Report © 2013 Social Media Examiner
Platforms used by those with 3 to 4 years experience Nearly all marketers with 3 to 4 years of social media experience use Facebook (96%). This group is also very active with blogging (70%). Platforms used by those with 4 to 5 years experience As marketers gain experience, their marketing efforts seem to expand across all major social platforms. Platforms used by those with more than 5 years experience Those with the most social media marketing experience also put the highest focus on LinkedIn (92%) and blogging (78%). A significant number are also podcasters (19%) when compared to those with less experience. 2013 Social Media Marketing SocialMediaExaminer.com Page 25 of 43 Industry Report © 2013 Social Media Examiner
Page 1 and 2: 2013 SOCIAL MEDIA MARKETING INDUSTR
Page 3 and 4: Table of contents EXECUTIVE SUMMARY
Page 5 and 6: Major findings Here's a quick summa
Page 7 and 8: 2013 Social Media Marketing SocialM
Page 9 and 10: Years using social media marketing
Page 11 and 12: Effectiveness of Facebook marketing
Page 13 and 14: Integrated social activities We ask
Page 15 and 16: The experience factor There's a dir
Page 17 and 18: Benefits of social media marketing
Page 19 and 20: Grew business partnerships Marketer
Page 21 and 22: Increased traffic A significant 78%
Page 23: Commonly used social media platform
Page 27 and 28: The most important social platform
Page 29 and 30: How will marketers change their fut
Page 31 and 32: #4: LinkedIn Jumping from #6 in 201
Page 33 and 34: #8: Photo Sharing Sites Thirty-eigh
Page 35 and 36: #12: Geo-location Only 16% of marke
Page 37 and 38: Social media platforms marketers wa
Page 39 and 40: Social media outsourcing We asked m
Page 41 and 42: Survey participant demographics We
Page 43: About Michael A. Stelzner Michael S

2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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