2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT
2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT
2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT
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#10: Podcasting<br />
While only 5% of marketers are<br />
currently involved with podcasting,<br />
a significant 24% plan on getting<br />
involved this year—a nearly fivefold<br />
increase!<br />
This is a significant finding and<br />
likely fueled by (1) more than 1<br />
billion smartphone users, (2)<br />
Apple's introduction of a dedicated<br />
podcasting mobile app and (3)<br />
major auto manufacturers like BMW<br />
and Ford integrating podcasting<br />
into new cars.<br />
Thirty-one percent of marketers<br />
with five or more years of<br />
experience plan on increasing<br />
podcasting activities.<br />
B2B marketers are more likely to<br />
increase activities (27%) compared<br />
to B2C marketers (21%).<br />
#11: Social Bookmarking<br />
A mere 17% of businesses plan on<br />
increasing their social<br />
bookmarking activities with sites<br />
like StumbleUpon (down from 30%<br />
in 2012), while 65% have no plans<br />
to use social bookmarking.<br />
<strong>2013</strong> Social Media Marketing SocialMediaExaminer.com Page 34 of 43<br />
Industry Report © <strong>2013</strong> Social Media Examiner
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