2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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Age of participants Most survey participants (72%) were between the ages of 30 and 59. The median age was 30 to 39. Gender Females edged out males, representing 62% of all participants. Country Most participants (57%) were based in the United States, followed by United Kingdom (9%), Canada (7%) and Australia (5%). 2013 Social Media Marketing SocialMediaExaminer.com Page 42 of 43 Industry Report © 2013 Social Media Examiner
About Michael A. Stelzner Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and host of the Social Media Marketing podcast—a top 10 marketing podcast on iTunes. Social Media Examiner is one of the world's top 5 business blogs according to AdAge and Technorati. More than 207,000 people receive Social Media Examiner in their email inbox daily. Social Media Examiner also hosts the largest social media marketing conference, Social Media Marketing World. Follow Michael on Twitter at http://twitter.com/mike_stelzner Social Media Marketing Podcast: http://www.socialmediaexaminer.com/podcast/ To learn more about social media marketing, please visit SocialMediaExaminer.com 2013 Social Media Marketing SocialMediaExaminer.com Page 43 of 43 Industry Report © 2013 Social Media Examiner
Page 1 and 2: 2013 SOCIAL MEDIA MARKETING INDUSTR
Page 3 and 4: Table of contents EXECUTIVE SUMMARY
Page 5 and 6: Major findings Here's a quick summa
Page 7 and 8: 2013 Social Media Marketing SocialM
Page 9 and 10: Years using social media marketing
Page 11 and 12: Effectiveness of Facebook marketing
Page 13 and 14: Integrated social activities We ask
Page 15 and 16: The experience factor There's a dir
Page 17 and 18: Benefits of social media marketing
Page 19 and 20: Grew business partnerships Marketer
Page 21 and 22: Increased traffic A significant 78%
Page 23 and 24: Commonly used social media platform
Page 25 and 26: Platforms used by those with 3 to 4
Page 27 and 28: The most important social platform
Page 29 and 30: How will marketers change their fut
Page 31 and 32: #4: LinkedIn Jumping from #6 in 201
Page 33 and 34: #8: Photo Sharing Sites Thirty-eigh
Page 35 and 36: #12: Geo-location Only 16% of marke
Page 37 and 38: Social media platforms marketers wa
Page 39 and 40: Social media outsourcing We asked m
Page 41: Survey participant demographics We

2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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