2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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#6: Google+ Google+ is on the radar for many marketers. Most businesses (53%) plan on increasing their Google+ activities (down from 67% in 2012), while more than 1 in 4 have no plans to use Google+. Fifty-seven percent of B2B marketers will increase Google+ activities, compared to 50% of B2C. Male marketers (58%) are more likely to increase their Google+ use than female marketers (51%). #7: Pinterest More than half of marketers plan to increase their use of Pinterest. Considering how new the social network is, these numbers are impressive. B2C marketers are significantly more likely to increase Pinterest activities (57%) versus 44% of B2B. Female marketers (54%) are also more likely to increase their use than male marketers (47%). 2013 Social Media Marketing SocialMediaExaminer.com Page 32 of 43 Industry Report © 2013 Social Media Examiner
#8: Photo Sharing Sites Thirty-eight percent of marketers plan to increase their use of photo sharing sites like Instagram. B2C marketers are significantly more likely (44%) to increase activities than B2B marketers (29%). Younger marketers are far more likely to use this form of marketing (48% of 20- to 29-year-olds vs. no more than 33% of those over the age of 40). Marketers with 5 or more years of experience are more likely to increase activities here (45%). #9: Forums Only 29% of businesses will increase their forum activities, while nearly half of marketers have no plans to use forums. In 2012, 40% of marketers had no plans for using forums. Now that number has jumped to 47%. 2013 Social Media Marketing SocialMediaExaminer.com Page 33 of 43 Industry Report © 2013 Social Media Examiner
Page 1 and 2: 2013 SOCIAL MEDIA MARKETING INDUSTR
Page 3 and 4: Table of contents EXECUTIVE SUMMARY
Page 5 and 6: Major findings Here's a quick summa
Page 7 and 8: 2013 Social Media Marketing SocialM
Page 9 and 10: Years using social media marketing
Page 11 and 12: Effectiveness of Facebook marketing
Page 13 and 14: Integrated social activities We ask
Page 15 and 16: The experience factor There's a dir
Page 17 and 18: Benefits of social media marketing
Page 19 and 20: Grew business partnerships Marketer
Page 21 and 22: Increased traffic A significant 78%
Page 23 and 24: Commonly used social media platform
Page 25 and 26: Platforms used by those with 3 to 4
Page 27 and 28: The most important social platform
Page 29 and 30: How will marketers change their fut
Page 31: #4: LinkedIn Jumping from #6 in 201
Page 35 and 36: #12: Geo-location Only 16% of marke
Page 37 and 38: Social media platforms marketers wa
Page 39 and 40: Social media outsourcing We asked m
Page 41 and 42: Survey participant demographics We
Page 43: About Michael A. Stelzner Michael S

2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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