2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT

More documents

Recommendations

Info

B2B vs. B2C Notice the fascinating differences between B2B- and B2C-focused marketers. Clearly Facebook dominates in the B2C space (67% of marketers select it as their number-one choice). However, in B2B, LinkedIn and Facebook are tied for number one at 29% each, while blogging and Twitter play a much more important role for B2B marketers. 2013 Social Media Marketing SocialMediaExaminer.com Page 28 of 43 Industry Report © 2013 Social Media Examiner
How will marketers change their future social media activities? We asked marketers to indicate how they will change their social media use in the near future. Respondents were asked to indicate whether they will increase, decrease, remain the same or not utilize various social media networks and tools. Marketers plan on increasing their use of YouTube (69%), Facebook (66%), blogging (66%), LinkedIn (65%) and Twitter (64%), in that order. A significant 80% said they have no plans to utilize daily deals or will reduce their efforts. Sixty-five percent have no plans to utilize geo-location. Here is a breakdown by social media channel: #1: YouTube For the third year in a row, YouTube is the top area where marketers plan on increasing their social media efforts. A significant 69% of marketers plan on increasing their YouTube marketing. This is down from 2012 (76%). 2013 Social Media Marketing SocialMediaExaminer.com Page 29 of 43 Industry Report © 2013 Social Media Examiner
Page 1 and 2: 2013 SOCIAL MEDIA MARKETING INDUSTR
Page 3 and 4: Table of contents EXECUTIVE SUMMARY
Page 5 and 6: Major findings Here's a quick summa
Page 7 and 8: 2013 Social Media Marketing SocialM
Page 9 and 10: Years using social media marketing
Page 11 and 12: Effectiveness of Facebook marketing
Page 13 and 14: Integrated social activities We ask
Page 15 and 16: The experience factor There's a dir
Page 17 and 18: Benefits of social media marketing
Page 19 and 20: Grew business partnerships Marketer
Page 21 and 22: Increased traffic A significant 78%
Page 23 and 24: Commonly used social media platform
Page 25 and 26: Platforms used by those with 3 to 4
Page 27: The most important social platform
Page 31 and 32: #4: LinkedIn Jumping from #6 in 201
Page 33 and 34: #8: Photo Sharing Sites Thirty-eigh
Page 35 and 36: #12: Geo-location Only 16% of marke
Page 37 and 38: Social media platforms marketers wa
Page 39 and 40: Social media outsourcing We asked m
Page 41 and 42: Survey participant demographics We
Page 43: About Michael A. Stelzner Michael S

2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT

Create successful ePaper yourself

Delete template?

Save as template?